Scope

- Qualitative analysis of market drivers, restraints and the future outlook for the global advanced batteries market.
- The report covers data and analysis on the global advanced battery Industry in the leading geographies of the world.
- The report covers market size and forecasts data for key advanced batteries namely Nickel Metal Hydride (Ni-MH) batteries, Lithium-ion (Li-ion) batteries, and Nickel Cadmium (Ni-Cd) Batteries.
- Annualized market revenues data from 2002 to 2009, forecast forward for 11 years to 2020.
- Comprehensive coverage of growth opportunities arising from emerging PHEV market.
- Competitive landscape section that profiles key players, namely, Panasonic EV Energy Co., Ltd., SANYO Electric Co., Ltd, Cobasys LLC, BYD Company Limited, LG Chem, Ltd.
- Key topics covered include market growth forecasts, the Porter’s Five Force analysis of hybrid electric vehicle battery market, and market growth projections of PHEV sales and opportunities in PHEV battery market.

Reasons to buy

- Develop business strategies by understanding the trends and developments that are driving the global Advanced Batteries market
- Design and develop your product development, marketing and sales strategies
- Identify key players best positioned to take advantage of the emerging market opportunities
- Develop business strategies and future plans by the region wise understanding of the Advanced Batteries market future trends
- What’s the next big thing in the Advanced Batteries market landscape across the world? – Identify, understand and capitalize Make more informed business decisions from the insightful and in-depth analysis of the Advanced Batteries market and the factors shaping it

Companies Mentioned

Panasonic EV Energy Co., Ltd.
SANYO Electric Co., Ltd
Cobasys LLC
BYD Company Limited
LG Chem, Ltd.

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The leading business intelligence provider, has released its latest research, “Radio Frequency Identification (RFID) in Pharmaceuticals – Supply Chain Security Concerns Provides Impetus for RFID Adoption.” It provides key data and analysis of the major factors affecting the market for RFID in the pharmaceuticals industry. This pharmaceutical and healthcare report also analyzes the strengths, weaknesses, opportunities and threats in the RFID market within the pharmaceutical industry and the key market drivers and barriers to the adoption of RFID in the industry.

The report is based on proprietary databases, primary and secondary research, and in-house analysis by GBI Research’s team of industry experts.

The global market for Radio Frequency Identification (RFID) products and services in the pharmaceutical industry was valued at $112m in 2008 and is expected to grow to $884m in 2015 at a CAGR of 34% over the same period. The market for RFID hardware is the largest at the initial stages of adoption in the pharmaceutical industry. Service providers are gaining market share by integrating their services with one-stop solutions. The share of hardware in the RFID market is estimated to be 60% in 2008 and includes tags, readers and label printers. The share of software and services in the RFID market is estimated to be 40% in 2008. RFID services include installation, integration, training, maintenance and IT support.

GBI Research’s analysis suggests that the RFID technology is in the early stages of adoption within the pharmaceutical industry. The market for RFID in pharmaceuticals is hampered by low adoption rates due to apprehensions over high investments and the lack of a clear business case. However, solutions for the pharmaceutical industry are evolving to address the concerns responsible for the slow growth. RFID vendors are offering pilot kits for the pharmaceutical industry to test and evaluate RFID technology so that clients can understand the technology’s costs and benefits. RFID adoption rate will be low initially due to budget restrictions in the pharmaceutical industry as a result of the global recession and subsequent cost cutting measures. However, the adoption rate is expected to increase rapidly due to mandates from retailers like Wal-Mart and from regulatory authorities like the California Board of Pharmacy for the implementation of e-Pedigree in the supply chain. In essence, RFID is the most promising solution for the elimination of counterfeits in the pharmaceutical supply chain. However, realization of the technology’s potential benefits is possible only if apprehensions about the initial costs of implementation, return-on-investment and a weak business case are addressed.

Scope

The scope of this report includes:
- Analysis of the opportunities and challenges for Radio Frequency Identification technology providers in the pharmaceuticals industry
- Market revenues and forecasts for RFID solutions in the global pharmaceutical industry from 2008 to 2015
- The market for RFID hardware, software and services in the pharmaceutical industry including track-and-trace solutions and e-Pedigree solutions
- Qualitative analysis of the market drivers, barriers, future outlook and challenges for RFID adoption in the pharmaceutical industry
- Coverage of key geographies including the US, Germany, the UK, France, Spain, Italy and Japan
- Analysis of technology adoption framework for RFID hardware, software and services in the pharmaceutical industry
- Information and analysis on the competitive landscape and the leading market players such as Alien Technologies, SupplyScape, Zebra Technologies Corporation, TAGSYS Inc and IBM

Reasons to buy

The report will enhance your decision making and will enable you to:
- Formulate strategies to increase your company’s growth by understanding the new growth opportunities for RFID technologies within the pharmaceutical market
- Draft efficient strategies by understanding best practices, identifying key winners and losers and who is best positioned to take advantage of the emerging market opportunities
- Overcome regulatory and technology hurdles by identifying the key trends shaping and driving the RFID markets in pharmaceutical industry
- Make more informed business decisions from the insightful and in-depth analysis of the market for RFID in pharmaceuticals and the factors shaping its adoption
- Differentiate yourself from competitors and develop new solutions for the pharmaceutical industry by understanding the current competitive landscape and how it is evolving to meet the needs of the pharmaceutical industry

Companies Mentioned

Pfizer
GlaxoSmithKline
Purdue Pharma

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Traditionally, large data centers and telecommunications facilities have consumed large amounts of electricity without much regard for energy efficiency. Due to the continuous need for energy production, it has been an acceptable practice to trade off energy efficiency and operating costs for the sake of system reliability. However, in recent years a number of factors have emerged that may change that practice. Now, a debate is taking place on how to cope with the growing need for electricity to power these facilities. Data center managers and other data center professionals are looking to dc power as an alternative solution to traditional ac power. Proponents of dc power claim that it has the potential to eliminate the biggest sources of energy loss and waste in traditional ac systems: the multiple back and forth transformations and conditioning needed to step voltage down for use by IT equipment.

One of the pressing needs for the further expansion of dc power was the establishment of dc voltage standards. In light of this need, two new dc power distribution standards for facilities were developed over the past year, one for high-voltage (380Vdc) applications and another for low-voltage (24Vdc) applications. The development of theses standards is significant and is expected to contribute to the further expansion of dc power. The 380Vdc standard was developed by the Electric Power Research Institute (EPRI) along with Lawrence Berkeley National Laboratories and is designed for data centers and other critical facilities. EPRI has developed the first dc voltage tolerance envelope plotting voltage variations versus time for 380-Vdc powered equipment. The new dc voltage tolerance envelope provides the technical details of the electrical operating environment, including allowable voltage surges and sags that could enable engineers to design power converters for use with 380-Vdc distribution systems for next-generation data center equipment.

The 24Vdc standard was developed by EMerge and is expected to play an important role in the expansion of dc power in commercial, industrial and residential buildings. The new EMerge Alliance standard is described as the first roadmap for the utilization of safe, low-voltage direct current power in commercial interiors. The EMerge Alliance Standard 1.0 establishes a more efficient means of powering the rapidly increasing number of digital, dc-powered devices, such as sensors, lighting and IT equipment found in today’s workplaces. It creates an integrated, open platform for power, interior infrastructures, controls and a wide variety of peripheral devices to facilitate the hybrid use of ac and dc power within buildings.

As the emergence of the EMerge Alliance standard suggests, dc power can be used to improve efficiency at the lower-voltage levels. The addition of dc power delivery systems to homes, office building and commercial facilities offers the potential for significant improvements in energy delivery efficiency, reliability, power quality and cost of operation. Most of these facilities are currently dominated by fixed overhead lighting, and a variety of electrical devices that are typically wired for the building’s lifetime rather than the occupant or residents evolving needs.  In fact, although opportunities exist in both new installations and retrofits, according to the EMerge Alliance, 80% of the market opportunities are in the updating and retrofitting of commercial buildings. Actually, the ability to distribute low-voltage dc power within common infrastructures is already present in most commercial interiors

Lighting presents one of the major opportunities for the further development of dc power. According to a recent study funded by the U.S. Department of Energys Energy Efficiency and Renewable Energy Office (DOE EERE), lighting accounts for 22% of all electricity consumed in the United States. Commercial businesses consume 20% to 30% of their total energy just for lighting. And, 50% or more of that lighting-related energy may be wasted by obsolete equipment, inadequate maintenance or inefficient use. Upgrading lighting systems is one of the best energy efficiency investments available to a commercial facility. Since linear fluorescent light accounts for the majority of a commercial building’s lighting energy use, improving the efficiency of these systems can save significant amounts of energy and money.

In addition to advances in dc power for data centers, new advances in solid-state lighting (SSL) are among the market forces expected to drive the dc power market over the next several years. The era SSL will be arriving soon, primarily powered by ultra-high-efficiency light emitting diodes (LEDs) and to a lesser extent by organic light emitting diodes (OLEDs). Used in large high-definition signs, architectural lighting, stadiums, billboards and other applications, modern LEDs represent the latest lighting devices based on dc power.  In fact, current economic conditions are just right for the emerging LED replacement market. Several factors cited for this include “dramatic” improvements in commercially available LED performance, significant cost reduction, government regulations, and energy savings.

Other applications contributing to the advancement of dc power include common consumer electronics devices, which operate on dc power and require conversion from dc sources. These devices are common in every household and include televisions, computers, set top boxes and many others. (All microprocessors require direct current and many devices operate on direct power because it can be precisely regulated for sensitive components.) In fact, many of the smaller electronic devices such as mobile phones, notebook computers and personal digital assistants (PDAs) use ac-dc adapters, which also result in power loss during conversion. In aggregate, the millions of ac-dc conversions performed for the operation of these electronic devices extract a huge loss in energy during conversion.

In addition to the applications and trends driving the industry, the market for dc power is strongly influenced by a number of technological and regulatory factors. These factors vary from application to application and represent both opportunities and threats. They include the growth of dc power used in alternative energy systems, the availability of UL rated equipment and experienced personnel, the further development of both UPS technology, the expansion and development of a number of organizations and alliances the already-mentioned importance of increased efficiency and the further development of regulatory standards and policies.

Among the areas examined in this report are the technology and architecture trends affecting the industry, as well as a thorough discussion of new and emerging products and materials, potential threats and the latest regulatory developments and standards. Over 35 tables are presented depicting a variety of power system schematics and comparisons, architectural standards, product introductions, packaging solutions, efficiency standards and other relevant information. The focus of this comprehensive analysis provides decision makers with an insightful look into the current and future opportunities and threats available in the dc building power supply market.

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Topics Covered :

Current Areas of Development
Additional Applications and Drivers of DC Power
Organizations and Alliances Involved in DC Power
DC Power and Alternative Energy Systems
Barriers, Challenges and Threats to the Adoption of DC Power
Architectural and Technology Trends and Developments
Cost Dynamics of DC Power
Policy and Regulatory Framework for Development
Recent Developments and Products
Table Of Contents :

Introduction  4
Current Areas of Development 6
Data Centers 6
AC Powered Data Centers 9
DC Powered Data Center Demonstrations 12
Current DC Data Center Facilities 15
Commercial, Industrial and Residential….. 16
Telecommunications 19

Additional Applications and Drivers of DC Power 20
Consumer Devices 20
Lighting 22
Power-over-Ethernet (PoE) 26
Uninterruptible Power Supplies (UPS) 28
Variable Speed Motors 30
Intelligent Universal Transformers 31
Electric Vehicles 33
Energy Storage 34

Organizations and Alliances Involved in DC Power 34
Emerge Alliance 34
Electric Power Research Institute (EPRI) 35
European Telecommunications Standards Institute (ETSI) 36
International Electrotechnical Commission (IEC) 37
The Green Grid 37
DC Power Partners 38
International Telecommunications Union 39
Underwriters Laboratory (UL) 39

DC Power and Alternative Energy Systems 40
Alternative Sources of Energy 40
Photovoltaics 41
Wind Power 43
Fuel Cells 44
Distributed Generation 45
Green Power Activity 46

Barriers, Challenges and Threats to the Adoption of DC Power 47
Grounding 47
Availability of UL-Related Equipment 49
Arc Flash 49
Circuit Protection Concerns 50
Experienced DC Electrical Personnel 50
Increased Awareness of DC Power Distribution 51
High Voltage AC Power 52

Architectural and Technology Trends and Developments 55
Selection of DC Voltage Levels 55
Electrical Connections and Safety Perceptions 56
DC Microgrids 59
Hybrid AC-DC Systems 62

Cost Dynamics of DC Power 64
Reduced Part Count and Footprint 64
Cost Savings 66

Policy and Regulatory Framework for Development 68
Standards and Regulations 68
Adoption of Feed-in Tariffs 74
Direct Subsidies and Tax Incentives 76
Legislative Policies and initiatives 76

Recent Developments and New Products 79

Figure 1 – Data Centers Consume More than 1.5% of Total US Energy .. 7
Figure 2 – Typical US AC Data Center Today… 8
Figure 3 – Typical Power Distribution for Data Center Equipment… 9
Figure 4 – Typical Data Center Expenses by Percentage  10
Figure 5 – A Comparison of AC vs. DC Power in Data Centers … 11
Figure 6 – Facility Level DC Configuration 12
Figure 7 – Rack Level DC Configuration 13
Figure 8 – 380 VDC Data Center Demonstration Center in Newark, CA 14
Figure 9 – DC Power Demonstrations by NTT Facilities… 16
Figure 10–.Example of DC Distribution in the Home 17
Figure 11 – Examples of DC Power Distribution in Commercial Facilities… 18
Figure 12 – DC Powered Consumer Electronics… 20
Figure 13 – Lighting Technology Opportunities for DC Power. 23
Figure 14 – Connectivity in Low Voltage DC Ceiling Grid Systems  24
Figure 15 – Distributed AC Lighting Architecture… 25
Figure 16 –.Distributed DC Lighting Architecture 26
Figure 17 – Structure of a DC UPS and Load… 29
Figure 18 – Structure of an AC UPS and Load… 30
Figure 19 – Variable Frequency Drive using DC Power… 31
Figure 20 – Sources of Alternative Energy. 40
Figure 21 – DC Power using PV as a Source… 41
Figure 22 – Generating DC Power using Fuel Cells… 44
Figure 23 – Alternative Power Distribution Methods using both AC and DC. 53
Figure 24 – Various DC Voltage Configurations 380Vdc “Sweet Spot”. 55
Figure 25 – Overview of 380 VDC Power Distribution… 56
Figure 26 – Fujitsu Component and NTT Facilities Rack Power Strip 58
Figure 27 – DC Microgrid Configuration… 60
Figure 28 – DC Microgrid Aichi Institute of Technology. 61
Figure 29 – Hybrid AC DC Coupled Power System… 63
Figure 30 – Reduced Part Count and Footprint for DC Powered Data Center. 65
Figure 31 – Example of a Cost Comparison between DC and AC Data Center 67
Figure 32 – A Cost Comparison of DC vs. AC in a Typical 2.5 MW System… 68
Figure 33 – Voltage Tolerance Envelope for AC Powered Computers… 69
Figure 34 – New DC Voltage Tolerance Envelope with Curve. 70
Figure 35 – EMerge Alliance Standard 1.0… 71
Figure 36 – Tyco EMerge-Compliant LVDC Grid Interconnect Device.………….79

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When compared with conventional electronics, silicon photonics provide 90% of its efficiency with one-third of power consumption, at one-tenth of the cost and no requirement of additional manufacturing technology. This makes it attractive for customers and lucrative for manufacturers.

Technological advancements, low power consumptions, high bandwidth, high speed, low cost, large application areas, and greener outlook are the main factors that are driving the demand of silicon photonics market. However, high R&D cost, integration and packaging issues and limited commercialization are restraining the growth of the market. The reduction in the cost of devices, performance improvement and development of new products will increase the market size of silicon photonics and create plenty of opportunities for early entrants into this market.

Scope of the report

This report, aims to identify and analyze silicon photonic products that use silicon photonics technology. The report has segmented silicon photonics market as follows:

Silicon photonics product market
Silicon waveguides, silicon modulators, silicon interconnects, wavelength division multiplexer filters, silicon LED and silicon photo detector.

Silicon photonic device market
Silicon optical transceivers, silicon optical switches, silicon optical ic, silicon photovoltaic cells, silicon photovoltaic cells and emerging products such as silicon lasers and silicon photonic amplifiers.

Silicon photonics applications market
telecommunication and data transfer, information processing, sensing, metrology, displays, consumer electronics, others

Silicon photonics technology market
Silicon submount technology, passive waveguide technology, passive optical alignment

Each section will provide market data, market drivers, trends and opportunities, top-selling products, key players, and competitive outlook. This report will also provide more than 50 market tables for various geographic regions covering the sub-segments and micro-markets. In addition, the report also provides 20 company profiles for each of its sub-segments.

What makes our reports unique?

- We provide the longest market segmentation chain in this industry- not many reports provide market breakdown upto level 5.
- Each report is about 250 pages with 100+ market data tables, 40 competitive company profiles, analysis of 300 patents and a minimum of 50 micro markets, which are collectively exhaustive and mutually exclusive.
- No single report by any other publisher provides market data for all the segments viz products, services, applications, ingredients, technology, and stakeholders in a single report for all the four geographies – US, Europe, APAC, RoW.
- We provide 10% customization. Normally it is seen that clients do not find specific market intelligence that they are looking for. Our customization will ensure that you necessarily get the market intelligence you are looking for and we get a loyal customer.
- 15 pages of high level analysis including benchmarking strategies, best practices and the market’s cash cows (BCG matrix). We conduct detailed market positioning, product positioning and competitive positioning. Entry strategies, gaps and opportunities are identified for all the stakeholders.
- Comprehensive market analysis for the following sectors: Pharmaceuticals, medical devices, biotechnology, semiconductor and electronics, energy and power supplies, food and beverages, chemicals, advanced materials, industrial automation, and telecom and it. we also analyze retailers and super-retailers, technology providers, and research and development (R&D) companies.

Key questions answered
- Which are the high-growth segments/cash cows and how is the market segmented in terms of applications, products, services, ingredients, technologies, and stakeholders?
- What are market estimates and forecasts; which markets are doing well and which are not?
- Where are the gaps and opportunities; what is driving the market?
- Which are the key playing fields? Which are the winning edge imperatives?
- How is the competitive outlook; who are the main players in each of the segments; what are the key selling products; what are their strategic directives, operational strengths and product pipelines? Who is doing what?

Powerful Research and analysis
The analysts working with MarketsandMarkets come from renowned publishers and market research firms, globally, adding their expertise and domain understanding. We get the facts from over 22,000 news and information sources, a huge database of key industry participants and draw on our relationships with more than 900 market research companies across the world. We, at MarketsandMarkets, are inspired to help our clients grow by providing qualitative business insights with our huge market intelligence repository.

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Table Of Contents :

Users’ Guide
Industry Definition and Related Industries
5-Year Trends (Number of Establishments, Sales, Number of Employees)
Analysis (SWOT, Financial, Human Resources, Technology, Supplier Issues, Consumer Issues, Government Regulations, Global Factors)
Industry News (Earnings & Profits, Mergers & Acquisitions)
Major Players (Sales, Stock Symbols)
2010 U.S. States (Number of Establishments, Sales, Number of Employees)
2010 U.S. Metropolitan Areas (Number of Establishments, Sales, Number of Employees)
Definitions and Terms

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Table Of Contents :

Users’ Guide
Industry Definition and Related Industries
5-Year Trends (Number of Establishments, Sales, Number of Employees)
Analysis (SWOT, Financial, Human Resources, Technology, Supplier Issues, Consumer Issues, Government Regulations, Global Factors)
Industry News (Earnings & Profits, Mergers & Acquisitions)
Major Players (Sales, Stock Symbols)
2010 U.S. States (Number of Establishments, Sales, Number of Employees)
2010 U.S. Metropolitan Areas (Number of Establishments, Sales, Number of Employees)
Definitions and Terms

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From Q1 2005 to Q4 2010, the fluctuation of TFT-LCD industry seems to be magnified, but the fact is not. The global economy has experienced the most significant recession since the Great Depression in 1929. TFT-LCD industry is the upstream of consumer electronics and IT industry, and the two industries always follow the trend of the global economy. Excluding external factors, the fluctuation of TFT-LCD industry is lessened, especially the extent of decline shrinks, which is because LCD TVs develop rapidly, IT industry is relatively stable and notebook computers develop well. Before 2000, 80% of TFT-LCDs were used in notebooks, thus on which TFT-LCD industry was highly dependent, and then TFT-LCD industry fluctuated a lot. In the future, LCD TV industry, Netbook industry and LED notebook industry will enter the mature stage, which will make TFT-LCD industry tend to fluctuate less, but on the other hand, the industry will lack growth momentum.

TFT-LCD industry relies heavily on upstream raw materials and components. In the cost structure of TFT-LCD, upstream components account for 70-85%. Therefore, to be cost-efficient shall be supported by the strong upstream, but for Chinese enterprises, it is hard to do so. In many Chinese enterprises, including joint ventures, profit is often transferred to the upstream. In addition to glass substrates, Taiwan has nearly all of upstream industrial chains, which is the biggest driver for Taiwan’s success in TFT-LCD industry. TFT-LCD industry can prompt a huge industrial chain. Japanese manufacturers occupy the top position in the industrial chain, and they usually sell their technology rather than products. Almost every Taiwanese manufacturer in the upstream industrial chain has received technical support from Japan, so do South Korea manufacturers. Taiwanese manufacturers’ success lies in fast access to market through technology licensing, while Japanese manufacturers rely on supporting Taiwanese enterprises to combat South Korea rivals. Japanese manufacturers still master the upstream firmly.

Upstream components include Glass Substrate, Color Filter, Polarizer, Backlight Module, Driver IC, CCFL Lamp and LED.

As for non-key components, these companies have adequate resources, especially AUO and Chimei. Mainland China enterprises invest on the middle and downstream which brings production value fastest, but they neglect the efficiency and quality of the investment, and thus lack cost competitiveness.

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The shipment of FPTV in 2008 was 124 million, of which, the LCD TV shipment was 109 million, and the plasma TV shipment was 15 million. The industry chain of FPTV includes raw material suppliers, OEMs or ODMs and FPTV manufacturers. Among which, IC suppliers and panel suppliers are the key players.

The ranking of global FPTV manufacturers in terms of shipment is as following: Samsung, Sony, LG, Panasonic, Sharp, Philips, Toshiba, Hitachi, TCL Multimedia and Vizio. Samsung launched a 7th-generation panel production line and two 8th-generation panel production lines together with Sony and Sharp, moreover, Samsung also planned to launch a 10th-generation panel production line together with Sony and Sharp, however, the plan is about to delay. Sony only plays a simple role as the investors regarding those corporations mentioned, Sony has a power over financial issues, and the rest are all controlled by Samsung.

LG Display owns a 7th- generation production line and a 8th-generation production line, while Sharp owns a 8th-generation production line. Panasonic, Hitachi and Toshiba jointly own a 6th-generation production line. Besides, Panasonic has the world’s largest plasma display panel production line. Philips also owns a few shares of LG Display.

There are three major suppliers of LCD TV panel in Taiwan are AUO, Chimei and CPTF. The production scale of AUO is similar to Chimei, while CPTF has a smaller scale. LCD TV manufacturers often have a couple of panel suppliers in order to avoid the risks. The clients of CPTF including Samsung, LG, Funai, and AOC. Chimei has the strongest client base, including all of the top ten LCD TV manufacturers except Sharp, among which, Samsung and Sony are the most important two clients. The clients of AUO including Samsung, Sony, Philips, and LG. The clients of LG Display are Philips, LG, Panasonic and Toshiba. Sharp also sells some panels to Philips.

In terms of FPTV OEM, about 25% FPTVs are produced by OEM in the world. The proportion may expand to 35-40% with the increasing of cost pressure in the future. All non TV players relies on OEM 100%, including Westinghouse, Lenovo, Tongfang, ViewSonic, Dell, BenQ, etc. 60% is for Philips, the proportion may reach 100% in the future. The proportion of others is: LG (10%, which may expand to 20% in the future), Sony (20%, which may expand 40% in the future), Sharp (10%), and Toshiba (40%). While Samsung and Panasonic relies on themselves 100%. In 2008, the ranking of OEMs in terms of shipment was AOC, Proview, Amtran, Wistron, Funai, Jabil and Kolin.

In terms of IC, MediaTek and Trident were the major suppliers of Samsung in 2007. Trident targets the medium- and low-end market, while MediaTek targets the high-end market. At the end of 2007, Samsung started its self-developed IC for its medium- and high-end products. Though the scale was small, it also had an impact on MediaTek and Trident, especially the sales of Trident declined nearly 50%, and Samsung will further strengthen its independent R&D. Sonly has five IC suppliers, including Broadcom(AMD), NXP, Trident, MediaTek and NEC, of which, Trident and NEC are the majors. .

Panasonic and Sharp are both have self-developed IC, while Philips much relies on ST (GENESIS). Toshiba relies on ST and Sharp, and develops high-end products together with Sharp. Although its shipment is small, Hitachi still insists on self-development. Chinese manufacturers rely on Trident in the early stage, but tended to Morningstar considering the cheaper price in the second half of 2006. And Morningstar shared 70% of Chinese market, focusing on the medium- and low-end market. While in the high-end market, the major players are ST and MediaTek.

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The cell phone is the main driver for FPC market growth, in particular smart phone and high-end cell phones. What’s more, FPC will be increasingly applied to such consumer electronics as laptop, PND, digital camera, DV, LCD TV, plasma TV, and media players with the pursuit of performance and ultra-thin size. A great number of Laptop and FPTV has been provided with LED as backlight, and FPC is as usual the main mode to connect LED with main circuit. In the near future, the shaft connecting laptop screen with motherboard is likely to use FPC.

The FPC has still certain market in hard disk, although with a higher growth to be desired. It is impossible for NAND to quickly replace hard disk in short term, since the storage capacity grows ever in information era, and hard disk rather than NAND can meet the demand. Despite the price of NAND drops sharply, it still can’t keep up with the growth rate of mainstream storage density. NAND has some potential in non-mainstream market such as Netbook; the hard disk has still dominated the mainstream market. In a word, hard disk will enjoy advantages in storage density, reliability, maturity and price-performance ratio in next five years. Currently, there are only six hard disk manufacturers, and the number will decrease. In contrast, there are many FPC manufactures, but with weak price bargaining ability. Moreover, the FPC required by hard disk is single in style. All those above decide not a robust growth of FPC in hard disk market.

In optical disc drive industry, the growth of FPC rests with blue ray. In Addition, FPC has steady performance in printer market.

In automobile, the usage of ECU is attended by FPC with high reliability and space advantage. Now, auto ECU gets increasingly applied.

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E-book industry can be divided into five major components as follows, content provider, digital format producer, content distribution service platform, transmission platforms, and reader. Of the five, the reader, which belongs to hardware, is the most mature.

Sony has sold its own brand of e-book, and decided to launch products with the function of wireless download and touch panel. Google has also issued the e-book plan, and in China, besides Jinke Hanlin, the companies such as Hanwang, Founder, Ebiox, Avoex and Onyx also have launched such products.

However, the competition among the terminal products has just started. The success of Amazon also rests with its powerful content service, and the consumers can buy Amazon genuine e-book via free wireless access such as Sprint 3G mobile phone network. It will be a big challenge for China’s e-book market that has been used to free service.

In fact, to digitalize books is not as simple as it seems. The operation flow begins with the digitalization of book content, and then it should protect digital content via the technologies such as DRM system, encryption and attestation in order to avoid copyright embezzlement. After that, a smooth download & charging system should be required so that the consumers can download their favorite content in books or magazines to e-readers via such system and service platform.

PVI is the only e-paper manufacturer capable of mass production in terminal hardware field in Taiwan. Founded on Jun 2nd, 2009, PVI acquired E-INK at the price of USD200 million. With best whiteness and short response time, it is the most mature and excellent e-paper technology, closest to traditional books. Nearly all global e-book readers adopt PVI e-paper, and the 6-inch e-paper display module is priced at US$60. The order has been scheduled to the end of Jun, 2010, and rate of capacity utilization is up to 100%. In addition, AUO invested US$30 million to get 31.58% shares of SiPix Imaging in Mar, 2009 and became the largest shareholder, while the MicroCup technology originally corresponded to electric tag rather than e-paper. Then AUO changed into e-book reader at once, but the whiteness, resolution and response are not as good as PVI E-INK. AUO also reported that it had employed mass production in Sep, 2009.

The electronic liquid powder, produced by the world’s largest tire manufacturer, Bridgestone, has also entrusted Taiwan companies for industrialization. Its partner, Delta Electronics is the global largest adapter manufacture, and the electronic paper in trial production was a bit yellow, and rather slow in response. However, in Sep, 2009, Bridgestone announced that the responsiveness had been greatly improved.

Taiwan manufacturers take the advantages of geographic locations and convenient traffic in the field of downstream assembly manufacturing. Netronix Inc, 13% shares of which are held by PVI, is the second largest e-book reader manufacturer followed by PVI, and its shares have increased several times. AUO has not achieved mass production now, the shares of which have doubled already. Besides, the companies such as ASUS, Foxconn and Inventec all have entered e-book reader sector.

The price of e-book reader is still higher comparatively, and the maturity of AUO SiPix technology is still to be tested. Considering the current supply and demand, what PVI can only do is to increase price. The display module is the most expensive part of e-book, followed by the most used Qualcomm 3G chip set and Freescale IMX31 processor. The price is the key factor to hinder the prevalence of e-book reader, then the content. However, the content provider is substantially excellent in American market.

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