The year of 2008 saw the exchange of roles between plastic and metal. The plastic players enjoyed a lower cost of raw materials than MgAl players due to their cost cut in advance considering the decline of plastic case market in 2007. In contrast, metal case producers still enjoined their dream of the growth from previous years but actually recorded a decline in 2008.

Laptop Case Market

The output value of MgAl alloy dropped somewhat in recent two years, which is mainly attributable to the following.

(1) MgAl alloy mainly applied in commercial laptops and medium- and high-end laptops, the sales performance of those is not considerable.

(2) The price gap to plastic case

Besides, positives are composed of that the prices of Mgnesium and Aluminum sharply dropped; the more popular products like Netbook needs the addition of MgAl alloy slices as the support to A-side plastic in order to satisfying intensity; the heat dissipation of MgAl alloy meets the demand of UCLV super-low voltage platform; Occidental vendors still prefer MgAl alloy case for their high-end products.

Mobile Phone Case Market

In 2008, mobile phone metal case and structure market shrank to a great extent. On the one hand, the sales of Motorola dropped drastically from 160 million handsets to 100 million handsets; on the other hand, 3G iphone of Apple transferred to plastic case from metal case considering the realize of GPS function. Nevertheless, the shipment of mobile phones with metal case of Samsung, Nokia, LG and SonyEricsson were all increased.

In 2009, mobile phone market tends to drop as a whole; the high-end handset will see a greater drop; and the cost competition will be more intense. Furthermore, Motorola, the main client of metal case, will not shrug off the predicament.

Till 2010, after the inconsistency of GPS with metal case gets resolved, such vendors like Apple will transfer back to metal case, and Motorola will resume as well. It is expected that RIM will also join the metal case by then. In this sense, the metal case market after 2010 will be expanding.

After its being acquired by Liteon, the profit of Perlos increased in spite of a sales drop. The operating profit margin of Perlos in 2007Q1 (before the acquisition) was negatively 2.3%, while the figure was up to 6.7% in 2008Q3. After being purchased by Jabil, Green Point endeavored to develop new clients, and sharply increased its shipment to Nokia, which has made up the decline of Motorola. Moreover, the South Korean players like the Intops, P&TEL, SHINYANG, CHAARMTECH, YUSUNG, JINWON, JYSLOUTEC, MOTIS and KH-VATEC were all achieved a considerable performance in 2008 driven by Samsung and LG. In contrast, counterparts from Mainland China were all in price war and achieved little profit. However, a bad profit for Chinese players due to the price war.

Digital Camera Case Market

Canon and Sony persist in their own production. There are only few of independent Digital cameral case and structure manufacturers. Along with the appreciation of Japanese Yen and increasing cost pressure, the outsourcing proportion will be expanding in 2009. Considering the digital camera OEM, there are four giants are Foxconn (Premier), Altek, Canon and Asia-Optical. Foxconn is capable of self-producing case and structure. Canon and Asia-Optical made invested the YORKEY, which focus on the production of plastic case and structure. Asus and Canon invested the AVY Precision Technology, which focus on the production of metal case and structure. Nowadays, AVY has ranked the first in the world with a share over 50%.

TV Case Market

Most of TV manufacturers are capable of self-producing TV cases. However, considering the LCD TV emphasizes its appearance, for some state-of-the-art technologies, the independent case suppliers are more specialized in, for example the Echom Science & Technology Co., Ltd and Taoshi Mould Group in China.

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According to China Semiconductor Industry Association, the integrated circuit industry scale was totaled at CNY 124.682 billion in 2008, a reduction of 0.4% of last year, which was the first time that a negative growth occurred in the recent 20 years. Driven by the constant consumption upgrading and 2008 Beijing Olympic Games, the industry maintained a growth of 10.4% in the first half of 2008, 12.5% and 8.3% respectively in the first quarter and second quarter. However, the growth rate sharply declined to 1.1% in the third quarter, and a negative growth of -20% in the fourth quarter, which was the biggest quarterly drop in the recent 20 years.

Considering the policy, China’s semiconductor industry is currently in the dilemma, giving preferential policies will lead the issue of trade protectionism by the countries rely on semiconductor products export such as the U.S.A; if not, the Chinese companies will be more difficult to survive facing oversea competitors.

China is the largest IC market in the world, with a market scale at US $85 billion in 2008, but the market share of domestic suppliers was less than 7%. Although China is the global factory of electronics products, the orders and shipments are both controlled outside.

Considering the IC design, China has few of IC design houses like Solomon, Actions, Spreadtrum and Vimicro. The Solomon, derived from the LCD division of Motorola, relies on Motorola, lack of product innovations. Backed by the Realtek, the Actions is the world’s largest sound card manufacturer and has an outstanding performance in the digital audio field. Spreadtrum recorded a reduction of 50% in the fourth quarter of 2008, far higher than Mediatek. Protected by the huge domestic demand for PC camera, Vimicro stays steady; however, caused by its high labor cost, the company recorded successively operational loss in the last four quarters.

IC design sector suffered the most with the transfer of international financial crisis to the real economy, especially those newly established companies due to the break of their capital chain, venture investors also draw back, and the A-turn investment dropped 82% during 2000-2007. According to GSA, there were 74 companies shut down since Oct 2008, and most of which were small companies.

Nevertheless, the wafer OEM maintains a high expansion in China. Since its establishment in the year of 2000, SMIC has built productions in Shanghai, Beijing, Tianjin, Chengdu, Wuhan and Guangzhou through M&A and trusteeship. In addition, guided by Shanghai Government, the Huahong Group acquired Grace Semiconductor at the beginning of 2009, along with an extra investment of US $2.2 billion for a 12-inch wafer plant. However, the fact is that SMIC has been recording a loss since its establishment.

The cost structure of semiconductor manufacturing is roughly as following: machine depreciation 50%, materials 20%, water & power 5% and labor 10%. For Chinese companies, only 15% of the cost can be controlled, while the part has been played to the full extent. Moreover, the unilateral understanding to scale has fettered their imaginations of strategy, which makes the semiconductor industry in the situation of unmerited scale.

In addition, the semiconductor industry is always protected by governments, dare not or unwilling to face with the market-oriented risk. The Chartered is a typical example.<BR>&nbsp;<BR>There are two typical development routes regarding the wafer OEM, one is represented by the TSMC: focus on the technology and high-profit business; the other is represented by the UMC: huge investment on IC design houses for the purpose of production capacity enhancement, for example the investment to MTK, Novatek and SIS are all proved successful. Novatek is the second largest IC design house in Taiwan, as well as the global second largest TFT-LCD drive IC manufacturer. MTK is the top mobile phone vendor and the 7th largest IC design house in the world, as well as the largest IC design house in Taiwan.

It is not enough to just invest a huge capital and the semiconductor industry also requires more input in the basic science and technology especially in China.

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This report described the status quo as well as the development trend of global and China RFID market, focus on the RFID applications.

According to IDTechEx, the global RFID market achieved rapid growth in the year of 2007, and its total market value reached US$ 4.92 billion. The huge FRID application into second generation ID cards has made China become the biggest RFID market in the world. Again, according to IDTechEx, global RFID market value will reach US$ 5.29 billion in the year of 2008, up 7.5% year on year. Impacted by financial crisis, global RFID market value will decline to US$ 5.24 billion in the year of 2009.

In China, along with the gradual expansion of RF chip, package, software/middleware and system integration, RFID market is developing rapidly. In the year of 2007, China’s RFID market value reached CNY 7.67 billion, up 21.4% year on year.

Influenced by the global financial crisis and sharp reduction of second generation ID card issuance, the year-on-year growth rate of China’s RFID market declined to 9.1% with a total market value of CNY 8.37 billion. Moreover, considering the extension of global crisis and saturation of second generation ID card market, China’s RFID market growth rate in the year of 2009 will continue its drop to 7.9% with a total market value about CNY 9.93 billion.

In China, FRID has shaped mature application mode in the fields such as access control, license anti-fake and electronic payment etc. Application in above fields are mainly concentrated in low-frequency and high-frequency. Large-scale application of ultrahigh- frequency is still waiting for a considerable development. However, considering government’s support over RFID, especially the ultrahigh-frequency FRID, plus the price declining of ultrahigh-frequency RFID, it is expected to be the mainstream by the year of 2013, although its overall market share was only 4.8% in the year of 2008.

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POS machine market in China is still in its infancy. Although the both of foreign and domestic manufacturers are having considerable quantity of solutions, however, due to their consideration of time saving on R&D, the POS machines were manufactured with undesirable design and functions to some degree.

Along with the expanding application of POS machine in Chinese market, new technologies are continuously added into the POS machine system on the section of CPU, memory, hard disks and operation platform and so on.
Table Of Contents :

“1. Overview of China’s Financial POS Machine Market
1.1 Policy
1.2 Development Course and Status Quo
1.3 Market Scale
1.4 Import and Export
1.5 Technology

2. Key MCU Suppliers
2.1 ZiLOG
2.1.1 Company Profile
2.1.2 Products
2.1.3 Market Performance
2.1.4 Development Strategies
2.2 ATMEL
2.2.1 Company Profile
2.2.2 Products
2.2.3 Market Performance
2.2.4 Development Strategies
2.3 NXP
2.4 ST
2.5 Freescale
2.6 Cyan
2.7 FUJITSU
2.8 Renesas Technology
2.9 HOLTEK
2.10 C*Core Technology (Suzhou) Co., Ltd.

3. Key POS Machine Manufacturers
3.1 Ingenico
3.1.1 Company Profile
3.1.2 Products
3.1.3 Market Performance
3.1.4 Development Strategies in China
3.2 VeriFone
3.2.1 Company Profile
3.2.2 Products
3.2.3 Market Performance
3.2.4 Subsidiaries in China
3.2.5 Development Strategies in China
3.3 Hypercom
3.3.1 Company Profile
3.3.2 Market Performance
3.3.3 Development Strategies
3.4 Gemalto
3.4.1 Company Profile
3.4.2 Market Performance
3.5 NEC Corporation
3.5.1 Company Profile
3.5.2 Products
3.5.3 Development Strategies
3.6 Fujian Landi Commercial Equipment Co., Ltd.
3.6.1 Company Profile
3.6.2 Products
3.6.3 Market Performance
3.7 SPECTRA Technologies Holdings Co., Ltd.
3.7.1 Company Profile
3.7.2 Products
3.7.3 Market Performance
3.7.4 Development Strategies
3.8 PAX Technology Ltd.
3.8.1 Company Profile
3.8.1 Products
3.8.2 Market Performance
3.8.3 Development Strategies
3.9 Newland Group
3.9.1 Company Profile
3.9.2 Products
3.9.3 Market Performance
3.9.3 Development Strategies
3.10 SAND Information Technology System Co., Ltd.
3.10.1 Company Profile
3.10.2 Product s
3.10.3 Market Performance
3.10.3 Development Strategies
3.11 Blue Bamboo Transaction System (Shanghai) Co., Ltd.
3.11.1 Company Profile
3.11.2 Product s
3.12 Hangzhou Sunyard Technology Co., Ltd.
3.12.1 Company Profile
3.12.2 Products
3.12.3 Market Performance
3.12.4 Development Strategies
3.13 New POS Technology Limited
3.14 Shenzhen Xinguodu Technology Co., Ltd.
3.15 Shanghai Potevio Co., Ltd.
3.16 Max Technology Co., Ltd.
3.17 Fujian Star-net Communication Co., Ltd.
3.18 Hangzhou Ganyu Mailong Electronic Equipment Co., Ltd.
3.19 Zhongchao Credit Card Industry Development Co., Ltd.
3.20 SVA Computer Co., Ltd.

4. Key POS Machine Design Houses in China
4.1 Newplan Design Company
4.1.1 Company Profile
4.1.2 Main Business
4.2 Shenzhen ID-river Industral Design Co., Ltd.
4.2.1 Company Profile
4.2.2 Main Business
4.3 Shanghai Xongba Design Co., Ltd.
4.4 ShangHai ToDesign Co., Ltd.
4.5 Shenzhen ARTOP Industrial Design Co., Ltd.

Selected Charts

“The Quantity of Networking Financial POS Machines in China, 2002-2008
ZILOG’s Sales Revenues, 2004-2007
ATMEL’s Sales Revenues, 2003-2007
ATMEL’s Regional Sales Revenues, 2005-2007
ATMEL’s Sales Revenue by Department in 2007
NXP’s Market Performance, 2007-2008
NXP ‘s Sales Revenues by Department, 2007-2008
Financial Result of STMicroelectronics in 2008
Regional Sales Revenue of STMicroelectronics in 2008
Sales Revenue by Department of STMicroelectronics in 2008
Sales Revenue by Product of STMicroelectronics in 2008
Main Clients of STMicroelectronics
Freescale’s Sales Revenue by Product in 2007
Freescale ‘s Sales Revenues, 2003-2007
FUJITSU’s Financial Result, 2007-2008
Functional Structure Chart of CCM3118DQ
Hardware Solutions for CCM3118DQ Fiscal Cash Register System
Ingenico ‘s Sales Revenues, 2007-2008
Ingenico’s Regional Sales Revenues, 2007-2008
VeriFone’s Sales Revenues, 2004-2008
VeriFone’s Regional Sales Revenues, 2004-2008
VeriFone’s R&D Expenditure, 2006-2008
Gemalto’s Sales Revenues, 2007-2008
Newplan ‘sMajor Design Achievements
Newplan’s Major Partners
Major Awards of Newplan
ID-river ‘s Service System
Services Provided by ID-river
ID-river’s Major Design Products
Xongba ‘s Service Flow
Xongba’s Design Cases
ARTOP’s Organizational Structure
ARTOP’s Design Flow
ARTOP’s Design Cases

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With the international market and domestic market, China’s lighting (bulb) industry has maintained the rapid and steady development. Promoted by China’s and foreign consumption markets, China’s lighting (bulb) output reached 15.4 billion units in 2008, up 3.5% year-on-year. With the improvement of China’s lighting quality and technology standards, it is expected that the growth rate of China’s lighting output will be between 9%-12%.

China’s lighting market can be segmented into incandescence lamp, fluorescence lamp, and special bulb. The incandescence lamp output in China reached 3.4 billion units in 2008, down 23% year-on-year; and the fluorescence lamp output was 4.8 billion units, up 14% year-on-year. Central government has successively launched policies to popularize electricity efficiency since 2007, and it is expected that China’s incandescence lamp output will continue to rise, and the lighting product mix tend to be optimized.

As the new industry in the lighting industry, LED enjoys a more bright future. In 2008, China’s LED component output reached 51.5 billion units, and more than 30 billion units of which were high-brightness LED components, accounting for 58% in the total; the output of LED chip was 41.5 billion units, 24.5 billion units of which were high-brightness LED chips, up 16.8% year-on-year, and occupying 59% in the total. With the rapid development of city lighting, as well as indoor and outdoor decoration, the LED industry in mainland China will meet with fast development.

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The traffic lights developed from gas light to incandescent lamp and low-voltage halogen lamp, and then to ultra bright LED, which is the ideal light source for traffic lights considering its features as small power consumption, long life and substantial increasing of brightness.

China started the probation of LED traffic lights since 1999, the replacement of LED traffic lights was basically completed in the large Chinese cities by the end of 2008, and the future installation of LED traffic lights will mainly focus on medium-small sized cities.

Currently, Guangdong Province has started up its large-scaled replacement plan of LED street lamps, and the significant LED street lamp demonstration project has been under the way in the city of Dongguan. This province planned replaces a total of 100,000 street lamps in ten cities including Dongguan, Foshan, Huizhou, Zhaoqing and Zhongshan in the next two years.

The LED manufacturers such as NICHIA, TOYODO GOSEI, CREE, GELCORE, LUMILEDS and OSRAM are also the main LED technology developers, while the other manufacturers from Taiwan and China like Everlight, Epistar and OPTO-TECH relies on their patents. And in China, the LED industry is mainly distributed in the regions of YRD, PRD and Jiangxi Province, Fujian Province, and Bohai Bay.

On the basis of statistics from the authoritative organizations like China Association of Lighting Industry, China LED Industry Association, Optoelectronic Devices Branch of China Optics and Optoelectronics Manufactures Association, the report provides an overview of China’s LED traffic light market as well as the profile of global LED manufacturers and key traffic light manufacturers in China.

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In the year of 2007, China totally had 33,446 TV transmitters, of which 458 were provincial level, accounting for 1.37% of the total; moreover, only about 100 of those 458 were digital TV transmitters.

Although, province-level TV transmitters only accounted for 1.37 of China’s total quantity of TV transmitter, However, the overall transmission power proportion of provincial-level TV transmitter is as high as 28.73%.

Table Of Contents :

1. Introduction of Digital TV Transmitter
1.1 Introductions
1.1.1 Definition
1.1.2 Product Characteristics
1.1.3 Key Devices and Technologies

2. Global Digital TV Transmitter Market
2.1 Market Scale
2.2 Digital TV Development Courses of Major Countries
2.2.1 USA
2.2.2 Japan
2.2.3 Europe
2.2.4 Other Countries

3. China Digital TV Transmitter Market
3.1 Development Courses
3.2 Market Scale
3.3 In-depth Market Analysis

4. Digital TV Transmitter Industrial Chain
4.1 Digital TV Market
4.2 TV Media Industry

5. Key Players
5.1 Industrial Concentration Degree
5.2 Key International Giants
5.2.1 NEC
5.2.2 Rohde &Schwarz
5.2.3 Harris
5.2.4 Toshiba
5.3 Key Companies in China
5.3.1 Beijing Tongfang Gigamega Technology Co., Ltd
5.3.2 Output
5.3.3 Technology Features
5.2 Beijing BBEF Electronics Group Co., Ltd
5.2.1 Profile
5.2.2 Output
5.2.3 Technologies
5.3 Dalian Toshiba Broadcasting Systems Co., Ltd
5.3.1 Profile
5.3.2 Output
5.3.3 Technologies
5.4 Rohde&Schwarz China Co., Ltd
5.4.1 Profile
5.4.2 Output
5.4.3 Technologies
5.5 Shanghai Mingzhu Broadcasting TV Science & Technology Co., Ltd
5.5.1 Profile
5.5.2 Output
5.5.3 Technologies

6. Industrial Standards and Relevant Policies
6.1 Standards
6.2 Policies
6.2.1 Policies Regarding Digital TV Industry
6.2.2 Policies Regarding Digital TV Transmitter”

Selected Charts

“Global Demand for Digital TV Transmitter, 2005-2008
China’s Demand for Digital TV Transmitters, 2005-2008
China’s TV Transmitter Distribution, 2007
Distribution of TV Transmission Power in China, 2007
Overview of Broadcasting TV Transmission Devices in China, 2007
China’s Digital Cable TV User Quantity, 2002-2008
China’s TV Channel Quantity and Program Schedule, 2004-2008
Market Share Distribution of Key Digital TV Transmitter Producers in China, 2008
China’s Key TV Transmitter Producers and Their Products
Financial Results of Beijing Tongfang Gigamega Technology Co., 2007
Financial Results of Beijing BBEF Electronics Group Co., 2007
Digital TV Transmitter Sales of Dalian Toshiba Broadcasting Systems Co.,2005-2008
Financial Results of Shanghai Mingzhu Broadcasting TV Science & Technology Co., 2007

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By the end of 2008, China had had almost 400 million TV subscribers, of which 164 million are cable TV users and more than 200 million wireless TV users. DTV subscribers just take a small proportion in China. By the end of Mar 2009, China has had 49.86 million DTV users, less than one third of cable TV subscribers.

Despite China has a small quantity of DTV users, the number grows rapidly; annual average growth rate exceeded 50% during 2005 to 2008. As scheduled, China will halt analog TV programs before 2015. It is estimated that the growth rate of DTV subscribers in China will rise by above 20% from 2008-2015, calculating by 164 million subscribers up to 2015.

As for digital TV Operation, China sets both terrestrial wireless digital TV and satellite digital TV as the public-interest, while cable digital TV has certain commerciality despite for public service. Operators always promote subscription fee to offset costs on freely providing an STB for each subscriber. At present, subscription charge of per user is between CNY20-26, while the ordinary STB is worth CNY400-800. There is a large gap between China and developed counties in many subscription fee, digitalization level, subscriber scale, etc. With the growth of subscribers and value-added services, Chinese DTV operators will have more opportunities of profit making.

Based on the authoritative statistics from SARFT, CCBN Forum, Justice Department and companies’ annals, this report analyzes the developments of China TV operation industry and market operations of cable, territorial and satellite TV, as well as makes an in-depth study on relevant policies to DTV operation, progression of segmented markets, performance of key TV operators and development trend of cable digital TV operation market.

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To realize the digital cable TV is of great importance for China’s informationization construction. In Jan.,2008, the State Council released a document for the purpose of further DTV development, which required the country-level cities or above in the east China and central China, and most of country-level cities or above in the west China should realize digital cable TV by the year of 2010.

Guided by the national policies, 33 large and medium cities in China have realized the digital conversion so far. Up to Nov., 2008, China had a total of 47.65 million digital cable TV users, accounting for 33.64% of national cabal TV users, and the figure is expected to reach 136.76 million by 2012.

By the year of 2010, China’s digital TV market value is expected to reach CNY 260 billion, and the circuit, conditional access card, devices & apparatus and software market value is expected together to reach CNY40 billion, plus the revenue from DTV network operations, the market value of China’s DTV and relevant sectors is expected together exceed CNY500 billion.

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