Although the economic recession has clearly affected the U.S. tea market, slowing previously double-digit sales growth in the pricier RTD segment while slightly lifting sales in the more affordable bags/loose tea segment, tea’s appeal as an “affordable luxury” and its compelling image as a healthy product have kept sales in the black when many other CPG categories have seen declines. Moreover, considering the 2005-2009 period overall, sales have done well, and as the economic picture brightens the recession may turn out to have a silver lining in that it has compelled tea marketers to innovate along value-added lines likely to continue to resonate well with consumers in the years ahead.

Market thrusts examined in the report include exotic superfruit flavors; hybrid products designed to compete with other beverage categories including bottled waters, energy drinks and sodas; new RTD spins on green tea that promise to mainstream this tea type once and for all; emerging segments including yerba mate and Kombucha; the upswing in fair trade and other “ethical” appeals; social marketing via nontraditional media like Facebook and Twitter; and a strong tea push in the convenience store channel by marketers and operators alike. At the same time, foodservice players from fine restaurants on down are expanding their tea offerings even as tea rooms and coffee/tea shops surge, suggesting tea may be headed toward much broader levels of distribution and popularity à la Starbucks.

This fully updated report examines the U.S. market for tea across the retail and foodservice spectrum, including ready-to-drink (RTD) tea, leaf (bagged and loose) tea, and instant tea. Following an introductory chapter documenting tea types, packaging trends, “the ethics of tea,” and global market trends, the report segments and quantifies the market by channel and product type, providing historical sales figures and projections through 2014. The report examines market drivers and trends and thoroughly maps out the competitive situation to the marketer and brand share level, profiling brands including Arizona RTD Tea (Ferolito, Vultaggio & Sons), Bigelow Tea (R.C. Bigelow, Inc.), Celestial Seasonings (The Hain Celestial Group, Inc.), Honest Tea (Honest Tea, Inc.), Lipton (Unilever) and Starbucks and Tazo Tea (Starbucks Coffee Co.). Trends in new product introductions are analyzed at length, based on data from Datamonitor’s Product Launch Analytics, as are trends in the c-store and foodservice channels.

An exclusive feature of this report is custom survey data from Packaged Facts’ February 2009 online poll of 2,600 U.S. adults, which was conducted to measure purchasing patterns, attitudes and demographics specific to tea and other functional foods and beverages. Drilling down to the brand level, the analysis also relies on consumer survey data from Experian Simmons’ Spring 2009 National Consumer Study to chart consumer demographic and psychographic trends, Information Resources, Inc. InfoScan Review data tracking product sales in mass-market channels, and wholesale data from leading natural/specialty channel distributor United Natural Foods, Inc. (UNFI) to quantify sales and market shares of natural and specialty products.

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As the U.S. economy slid deeper into recession during 2009, coffee marketers and foodservice operators moved in the opposite direction, digging out of the trench of 2008 with a variety of strategies designed to capitalize on the fact that even upscale coffee is a relatively thrifty luxury that offers comfort during stressful times. Two success stories were the rebound of Starbucks on the foodservice side and the revitalization of the former P&G retail coffee portfolio by J M. Smucker. Although the era when the coffee market grew effortlessly through premiumization may have ended, such upscale trends as the shifts towards specialty coffee beverages, gourmet beans and ethical consumerism are still clearly in force. What’s more, there’s ample opportunity for companies to capitalize on such trends as the economy recovers—not by ignoring the tougher times or reversing strategy, but by crafting an image that’s both upscale and responsive to consumers’ stronger-than-ever demand for value.

Packaged Facts’ Coffee and Ready-to-Drink Coffee in the U.S.: The Market and Opportunities in Retail and Foodservice, 6th Edition offers a comprehensive look at this $47.5 billion market, examining both the retail and foodservice sides of the business as well as the growing overlap of the two. On the retail side, the report analyzes coffee sold for future brewing—beans and ground, and instant—as well as RTD coffee drinks (à la Frappuccinos), as well as coffee enthusiast’s new brewing method of choice: single-serve (pod) coffee. Positive upscaling trends that slowed during the weak economy will gradually regain the upper hand, the report predicts, resulting in increasing annual percentage sales gains lifting sales by 23% by 2014 to reach $58.3 billion. The report examines sales across the entire retail universe, using Information Resources, Inc. InfoScan Review data and SPINSscan data to extensively chart performance, market composition and marketer/brand performance for the mass-market and natural supermarket channels.

Comprehensive coverage is also devoted to the vast foodservice market for coffee, including the expansion of specialty drinks at such mass-market venues as McDonalds, Dunkin’ Donuts and, most recently, Burger King with its planned 2010 roll-out of Starbucks’ Seattle’s Best. Supplementing the market tracking and forecasting of previous editions, Coffee and Ready-to-Drink Coffee in the U.S.: The Market and Opportunities in Retail and Foodservice, 6th Edition pays special attention to trends in new product development, inclusive of valuable global perspective; details competitive opportunities, including via in-depth company profiles; explores winning marketing methods including Web-based activity; and provides detailed consumer profiling using Experian Simmons data for 2009.

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The China Food & Drink Directory 2010 has been thoroughly researched, to bring you a completely up-to-date guide to China’s ever-changing food and drink industry.

If you need to source from, or sell to China, the new China Food & Drink Directory 2010 will provide you with hundreds of fresh business contacts – and help you keep track of old ones – quickly and easily.

This one directory covers the entire food & drink industries sector in China.

Entries typically provide: company name; address; telephone, telex and fax numbers; names of senior management and board members, including senior executives; description of business activities; brand names and trademarks; and subsidiaries and associates.

This Directory will be useful in businesses that deal specifically with companies in the food and drink industries.

The China Food & Drink Directory 2010 will enable you to:

• Profile a market
• Build new business prospects
• Pinpoint key executives
• Generate new customers
• Discover who your competitors are
• Make vital contacts
• Save the time, money and effort of doing your own research
• Identify alternative suppliers and manufacturers
• Source up-to-date company information
• Access a wealth of quality information on companies and key personnel.

Whether you are a product manager, in charge of marketing or simply interested to remain in touch with the latest developments in the China food and drink industry, this Directory will save you time and effort in finding the up-to-date information you need.

For just US$245.00 The China Food & Drink Directory 2010 gives you instant access to a wealth of accurate information on hundreds of major companies.

6 Great Reasons to order your copy of the China Food & Drink Directory 2010:

1. Save time: no need to search the internet, all the information you need is in one handy guide;
2. Save money: by using a resourceful book that details all your business contacts activities;
3. Gain an understanding of the key players in this increasingly dominant market: quickly and easily
4. Source the right trader/producer: by identifying products quickly;
5. Discover new business leads: and grow your business;
6. Update your contact list: from the most reliable source in the industry.

Why wait? If you’re are buying or selling to China, or wishing to do so, this directory is essential for you. Where else will you find such a broad depth of both key contact and production information for the Chinese food & drink industry in one handy reference source!

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The U.S. Ice Cream & Frozen Dessert Manufacturing Industry report, published annually by Barnes Reports, contains timely and accurate industry statistics, forecasts and demographics. The report features 2010 current and 2011 forecast estimates on the size of the industry (sales, establishments, employment) nationally and for all 50 U.S. States and over 900 metro areas. New to the report this year are: financial ratios, number of firms and payroll estimates. The report also includes industry definition, 5-year historical trends on industry sales, establishments and employment, a breakdown of establishments, sales and employment by employee size of establishment (9 categories), and estimates on up to 10 sub-industries, including ice cream, frozen pops, frozen yogurt, sherberts and custards.

Table Of Contents :

Users’ Guide
Industry Definition and Related Industries
Industry Establishments
Sales and Employment Trends
Financial Ratios
Establishments
Firms and Payroll
Sub-Industries – 2009 Estimated Industry Sales ($Millions)
Sub-Industries – 2009 Estimated Number of Establishments
Sub-Industries – 2009 Estimated Number of Employees
5-Year Trend – Estimated Industry Sales ($Millions)
5-Year Trend – Estimated Number of Establishments
5-Year Trend – Estimated Number of Employees
2010 U.S. Metropolitan Areas – Estimated Number of Establishments
2010 U.S. Metropolitan Areas – Estimated Industry Sales ($Millions)
2010 U.S. Metropolitan Areas – Estimated Number of Employees
2011 U.S. Metropolitan Areas – Estimated Number of Establishments
2011 U.S. Metropolitan Areas – Estimated Industry Sales ($Millions)
2011 U.S. Metropolitan Areas – Estimated Number of Employees
2010 U.S. States – Estimated Number of Establishments
2010 U.S. States – Estimated Industry Sales ($Millions)
2010 U.S. States – Estimated Number of Employees
2011 U.S. States – Estimated Number of Establishments
2011 U.S. States – Estimated Industry Sales ($Millions)
2011 U.S. States – Estimated Number of Employees
Definitions and Terms

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The U.S. Fruit & Vegetable Canning Manufacturing Industry report, published annually by Barnes Reports, contains timely and accurate industry statistics, forecasts and demographics. The report features 2010 current and 2011 forecast estimates on the size of the industry (sales, establishments, employment) nationally and for all 50 U.S. States and over 900 metro areas. New to the report this year are: financial ratios, number of firms and payroll estimates. The report also includes industry definition, 5-year historical trends on industry sales, establishments and employment, a breakdown of establishments, sales and employment by employee size of establishment (9 categories), and estimates on up to 10 sub-industries, including canned and pickled tomates, beans, potatos, fruits and jams and jellies.

Table Of Contents :

Users’ Guide
Industry Definition and Related Industries
Industry Establishments
Sales and Employment Trends
Financial Ratios
Establishments
Firms and Payroll
Sub-Industries – 2009 Estimated Industry Sales ($Millions)
Sub-Industries – 2009 Estimated Number of Establishments
Sub-Industries – 2009 Estimated Number of Employees
5-Year Trend – Estimated Industry Sales ($Millions)
5-Year Trend – Estimated Number of Establishments
5-Year Trend – Estimated Number of Employees
2010 U.S. Metropolitan Areas – Estimated Number of Establishments
2010 U.S. Metropolitan Areas – Estimated Industry Sales ($Millions)
2010 U.S. Metropolitan Areas – Estimated Number of Employees
2011 U.S. Metropolitan Areas – Estimated Number of Establishments
2011 U.S. Metropolitan Areas – Estimated Industry Sales ($Millions)
2011 U.S. Metropolitan Areas – Estimated Number of Employees
2010 U.S. States – Estimated Number of Establishments
2010 U.S. States – Estimated Industry Sales ($Millions)
2010 U.S. States – Estimated Number of Employees
2011 U.S. States – Estimated Number of Establishments
2011 U.S. States – Estimated Industry Sales ($Millions)
2011 U.S. States – Estimated Number of Employees
Definitions and Terms

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The U.S. Dairy Products Manufacturing Industry report, published annually by Barnes Reports, contains timely and accurate industry statistics, forecasts and demographics. The report features 2010 current and 2011 forecast estimates on the size of the industry (sales, establishments, employment) nationally and for all 50 U.S. States and over 900 metro areas. New to the report this year are: financial ratios, number of firms and payroll estimates. The report also includes industry definition, 5-year historical trends on industry sales, establishments and employment, a breakdown of establishments, sales and employment by employee size of establishment (9 categories), and estimates on up to 10 sub-industries, including milk, cream, cheese, yogurt and dairy substitutes.

Table Of Contents :

Users’ Guide
Industry Definition and Related Industries
Industry Establishments
Sales and Employment Trends
Financial Ratios
Establishments
Firms and Payroll
Sub-Industries – 2009 Estimated Industry Sales ($Millions)
Sub-Industries – 2009 Estimated Number of Establishments
Sub-Industries – 2009 Estimated Number of Employees
5-Year Trend – Estimated Industry Sales ($Millions)
5-Year Trend – Estimated Number of Establishments
5-Year Trend – Estimated Number of Employees
2010 U.S. Metropolitan Areas – Estimated Number of Establishments
2010 U.S. Metropolitan Areas – Estimated Industry Sales ($Millions)
2010 U.S. Metropolitan Areas – Estimated Number of Employees
2011 U.S. Metropolitan Areas – Estimated Number of Establishments
2011 U.S. Metropolitan Areas – Estimated Industry Sales ($Millions)
2011 U.S. Metropolitan Areas – Estimated Number of Employees
2010 U.S. States – Estimated Number of Establishments
2010 U.S. States – Estimated Industry Sales ($Millions)
2010 U.S. States – Estimated Number of Employees
2011 U.S. States – Estimated Number of Establishments
2011 U.S. States – Estimated Industry Sales ($Millions)
2011 U.S. States – Estimated Number of Employees
Definitions and Terms

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The U.S. Coffee & Tea Manufacturing Industry report, published annually by Barnes Reports, contains timely and accurate industry statistics, forecasts and demographics. The report features 2010 current and 2011 forecast estimates on the size of the industry (sales, establishments, employment) nationally and for all 50 U.S. States and over 900 metro areas. New to the report this year are: financial ratios, number of firms and payroll estimates. The report also includes industry definition, 5-year historical trends on industry sales, establishments and employment, a breakdown of establishments, sales and employment by employee size of establishment (9 categories), and estimates on up to 10 sub-industries, including roasted coffee, ground coffee, freeze-dried coffee, dried tea leaves and instant tea.

Table Of Contents :

Users’ Guide
Industry Definition and Related Industries
Industry Establishments
Sales and Employment Trends
Financial Ratios
Establishments
Firms and Payroll
Sub-Industries – 2009 Estimated Industry Sales ($Millions)
Sub-Industries – 2009 Estimated Number of Establishments
Sub-Industries – 2009 Estimated Number of Employees
5-Year Trend – Estimated Industry Sales ($Millions)
5-Year Trend – Estimated Number of Establishments
5-Year Trend – Estimated Number of Employees
2010 U.S. Metropolitan Areas – Estimated Number of Establishments
2010 U.S. Metropolitan Areas – Estimated Industry Sales ($Millions)
2010 U.S. Metropolitan Areas – Estimated Number of Employees
2011 U.S. Metropolitan Areas – Estimated Number of Establishments
2011 U.S. Metropolitan Areas – Estimated Industry Sales ($Millions)
2011 U.S. Metropolitan Areas – Estimated Number of Employees
2010 U.S. States – Estimated Number of Establishments
2010 U.S. States – Estimated Industry Sales ($Millions)
2010 U.S. States – Estimated Number of Employees
2011 U.S. States – Estimated Number of Establishments
2011 U.S. States – Estimated Industry Sales ($Millions)
2011 U.S. States – Estimated Number of Employees
Definitions and Terms

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The U.S. Bread & Bakery Product Manufacturing Industry report, published annually by Barnes Reports, contains timely and accurate industry statistics, forecasts and demographics. The report features 2010 current and 2011 forecast estimates on the size of the industry (sales, establishments, employment) nationally and for all 50 U.S. States and over 900 metro areas. New to the report this year are: financial ratios, number of firms and payroll estimates. The report also includes industry definition, 5-year historical trends on industry sales, establishments and employment, a breakdown of establishments, sales and employment by employee size of establishment (9 categories), and estimates on up to 10 sub-industries, including bread, cakes, cookies, doughnuts, pastries and pies.

Table Of Contents :

Users’ Guide
Industry Definition and Related Industries
Industry Establishments
Sales and Employment Trends
Financial Ratios
Establishments
Firms and Payroll
Sub-Industries – 2009 Estimated Industry Sales ($Millions)
Sub-Industries – 2009 Estimated Number of Establishments
Sub-Industries – 2009 Estimated Number of Employees
5-Year Trend – Estimated Industry Sales ($Millions)
5-Year Trend – Estimated Number of Establishments
5-Year Trend – Estimated Number of Employees
2010 U.S. Metropolitan Areas – Estimated Number of Establishments
2010 U.S. Metropolitan Areas – Estimated Industry Sales ($Millions)
2010 U.S. Metropolitan Areas – Estimated Number of Employees
2011 U.S. Metropolitan Areas – Estimated Number of Establishments
2011 U.S. Metropolitan Areas – Estimated Industry Sales ($Millions)
2011 U.S. Metropolitan Areas – Estimated Number of Employees
2010 U.S. States – Estimated Number of Establishments
2010 U.S. States – Estimated Industry Sales ($Millions)
2010 U.S. States – Estimated Number of Employees
2011 U.S. States – Estimated Number of Establishments
2011 U.S. States – Estimated Industry Sales ($Millions)
2011 U.S. States – Estimated Number of Employees
Definitions and Terms

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The U.S Animal Food Manufacturing Industry report, published annually by Barnes Reports, contains timely and accurate industry statistics, forecasts and demographics. The report features 2010 current and 2011 forecast estimates on the size of the industry (sales, establishments, employment) nationally and for all 50 U.S. States and over 900 metro areas. New to the report this year are: financial ratios, number of firms and payroll estimates. The report also includes industry definition, 5-year historical trends on industry sales, establishments and employment, a breakdown of establishments, sales and employment by employee size of establishment (9 categories), and estimates on up to 10 sub-industries, including dog food and cat food.

Table Of Contents :

Users’ Guide
Industry Definition and Related Industries
Industry Establishments
Sales and Employment Trends
Financial Ratios
Establishments
Firms and Payroll
Sub-Industries – 2009 Estimated Industry Sales ($Millions)
Sub-Industries – 2009 Estimated Number of Establishments
Sub-Industries – 2009 Estimated Number of Employees
5-Year Trend – Estimated Industry Sales ($Millions)
5-Year Trend – Estimated Number of Establishments
5-Year Trend – Estimated Number of Employees
2010 U.S. Metropolitan Areas – Estimated Number of Establishments
2010 U.S. Metropolitan Areas – Estimated Industry Sales ($Millions)
2010 U.S. Metropolitan Areas – Estimated Number of Employees
2011 U.S. Metropolitan Areas – Estimated Number of Establishments
2011 U.S. Metropolitan Areas – Estimated Industry Sales ($Millions)
2011 U.S. Metropolitan Areas – Estimated Number of Employees
2010 U.S. States – Estimated Number of Establishments
2010 U.S. States – Estimated Industry Sales ($Millions)
2010 U.S. States – Estimated Number of Employees
2011 U.S. States – Estimated Number of Establishments
2011 U.S. States – Estimated Industry Sales ($Millions)
2011 U.S. States – Estimated Number of Employees
Definitions and Terms

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With increase in demands for functional or health enhancing convenience foods, due to increased health awareness globally, food encapsulation has seen numerous developments in the recent years. Rapid growth is expected in food categories such as microwavable foods, convenience foods and fortified foods. U.S. presently holds the largest market share with steady but slower growth rates, compared to Europe and Asia. European market is expected to grow in the coming years. Emerging economies such as China and India are expected to show higher growth in the coming years.

The global Food Encapsulation market is driven by factors such as increased shelf life and enhanced bioavailability offered by food encapsulation technologies. The factors inhibiting growth of the market are the higher cost of food encapsulation technologies and relatively lower technological advances. The market has growth opportunities with consumers’ increasing demand for fresh flavorsome food products.

The global food encapsulation market is estimated to be $35.4 billion by 2014, growing at a CAGR of 6.9 % from 2009 to 2014. The markets for food encapsulation technology, ingredients and packaging are expected to grow at a CAGR of 7.7%, 6.2% and 4.1% respectively. Some of the key players in this market are Nestlé, Unilever and Cargill.

Market estimates and forecast

The report provides in-depth market estimates and forecasts for the global food encapsulation market. The segmentation is as follows:

• Food encapsulation – technology
Microencapsulation, nanoencapsulation, hybrid technologies and macro encapsulation
• Food encapsulation – ingredients
Vitamins, minerals, enzymes, organic acids, probiotics, sweeteners, preservatives, essential oils, probiotics, colors, flavor and essence and others
• Food encapsulation – packaging
Molecular packaging, biopolymers and others
• Food encapsulation – end users
Bakery industry, processed meat/Sausages, confectionary Industry, convenience foods /processed foods, fortified foods and functional foods
• Food encapsulation – applications
Oxidation stability, Color masking, Flavor stabilization and Taste masking

Each section will provide market data, market drivers, trends and opportunities, top-selling products, key players, and competitive outlook. This report will also provide more than 100 market tables for various geographic regions covering the sub-segments and micro-markets. In addition, the report also provides more than 35 company profiles for each of its sub-segments.

What makes our reports unique?

- We provide the longest market segmentation chain in this industry- not many reports provide market breakdown upto level 5.
- No single report by any other publisher provides market data for all the segments viz products, services, applications, ingredients, technology, and stakeholders in a single report for all the four geographies – US, Europe, APAC, ROW.
- We provide 10% customization. Normally it is seen that clients do not find specific market intelligence that they are looking for. Our customization will ensure that you necessarily get the market intelligence you are looking for and we get a loyal customer.
- We conduct detailed market positioning, product positioning and competitive positioning. Entry strategies, gaps and opportunities are identified for all the stakeholders.
- Comprehensive market analysis for the following sectors:
Pharmaceuticals, Medical Devices, Biotechnology, Semiconductor and Electronics, Energy and Power Supplies, Food and Beverages, Chemicals, Advanced Materials, Industrial Automation, and Telecom and IT. We also analyze retailers and super-retailers, technology providers, and research and development (R&D) companies.

Key questions answered

- Which are the high-growth segments/cash cows and how is the market segmented in terms of applications, products, services, ingredients, technologies, and stakeholders?
- What are market estimates and forecasts; which markets are doing well and which are not?
- Where are the gaps and opportunities; what is driving the market?
- Which are the key playing fields? Which are the winning edge imperatives?
- How is the competitive outlook; who are the main players in each of the segments; what are the key selling products; what are their strategic directives, operational strengths and product pipelines? Who is doing what?

Powerful Research and analysis

The analysts working come from renowned publishers and market research firms, globally, adding their expertise and domain understanding. We get the facts from over 22,000 news and information sources, a huge database of key industry participants and draw on our relationships with more than 900 market research companies across the world. We are inspired to help our clients grow by providing qualitative business insights with our huge market intelligence repository.

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