With the continuous development of economy and society, China has become the largest media consumer market in the world and China’s media output has exceeded the media giant — the United States. But, in terms of the culture consumption per capita, China is left behind the developed countries. However, it is such a huge consumption gap that we believe greater market and stronger consumption power will arise in Chinese media industry.

In 2008, the digital degree of China digital TV industry was 27.93%. There are big gaps among provinces and cities in number of subscribers and digital degree. At present, the industry is developing promptly, and the rapid expansion of subscribers has become the major force for increasing the revenue in the industry.

In the past decade, publishing industry developed at a slow growth rate of 6.1% with little endogenous growth. Cross-regional merger and acquisition as well as the fostering of large publishing groups will be the inevitable trend in the future.

Advertising industry has obvious characteristics in periodicity. Television advertising is increasingly mastered by preponderant media. Owing to regionality, the revenue of newspapers advertising varies a lot in different regions.

In Jan.-Aug. of 2009, a great number of cultural reform policies were promulgated, under the drive of which the reforms in publishing, radio and television were accelerated. Cross-boundary, cross-media, cross-industry development cases arose. The strategy of fostering large integrated media groups and strategic cultural investors through the integration of resources has been implemented.

This report researches 11 Chinese listed media companies in their profile, revenue in recent years, investment and main business in the recent two years, operation in 2009 and so on.

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