The U.S Hobby, Toy & Game Stores Industry report, published annually by Barnes Reports, contains timely and accurate industry statistics, forecasts and demographics. The report features 2010 current and 2011 forecast estimates on the size of the industry (sales, establishments, employment) nationally and for all 50 U.S. States and over 900 metro areas. New to the report this year are: financial ratios, number of firms and payroll estimates. The report also includes industry definition, 5-year historical trends on industry sales, establishments and employment, a breakdown of establishments, sales and employment by employee size of establishment (9 categories), and estimates on up to 10 sub-industries, including arts and crafts supplies, models, dolls, and kites.

Table Of Contents :

Users’ Guide
Industry Definition and Related Industries
Industry Establishments
Sales and Employment Trends
Financial Ratios
Establishments
Firms and Payroll
Sub-Industries – 2009 Estimated Industry Sales ($Millions)
Sub-Industries – 2009 Estimated Number of Establishments
Sub-Industries – 2009 Estimated Number of Employees
5-Year Trend – Estimated Industry Sales ($Millions)
5-Year Trend – Estimated Number of Establishments
5-Year Trend – Estimated Number of Employees
2010 U.S. Metropolitan Areas – Estimated Number of Establishments
2010 U.S. Metropolitan Areas – Estimated Industry Sales ($Millions)
2010 U.S. Metropolitan Areas – Estimated Number of Employees
2011 U.S. Metropolitan Areas – Estimated Number of Establishments
2011 U.S. Metropolitan Areas – Estimated Industry Sales ($Millions)
2011 U.S. Metropolitan Areas – Estimated Number of Employees
2010 U.S. States – Estimated Number of Establishments
2010 U.S. States – Estimated Industry Sales ($Millions)
2010 U.S. States – Estimated Number of Employees
2011 U.S. States – Estimated Number of Establishments
2011 U.S. States – Estimated Industry Sales ($Millions)
2011 U.S. States – Estimated Number of Employees
Definitions and Terms

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According to China Customs, the accumulative toy export value of China toy (including game stations) was totaled at US $12.26 billion during Jan-Jul 2008, up 29.58% compared with the same period of 2007. The accumulative export value was totaled US $20.86 billion in the whole year of 2007, up 17.45% year on year. From 2003 to Jul 2008, China’s toy export has maintained a growth; however, its growth rate tends to be declined.

East China and South China are the two key toy export regions; Guangdong is still the largest toy export province, its toy export value was US $14.20 billion in the year of 2007, accounting for 65.60% of national total, up 1% year on year. Toy export value of Shangdong province increased 403.40% to US $2.56 billion in 2007 form US $509 million in 2006, ranked at NO.2 in China. The top six provinces in terms of toy export value in 2007 were Guangdong, Shandong, Zhejiang, Jiangsu, Shanghai and Fujian.

Generally speaking, China’s toy export is mainly relying on processing trade, although the general trade has increased by a small extent. In the year of 2007, China toy export value was totaled at US$ 20.86 billion, of which US $16.33 was from processing trade, accounting for 78.28% of the total; while only US $4.53 from general trade, accounting for 21.72% of the total. The innovation ability is still the bottleneck of China’s toy industry development.

In early 2008, China Toy Association conducted an investigation of toy retailing in 37 cities of 21 provinces. According to the investigation, the top ten toy brands were Barbie, Goodbaby, Audi, Lego, Silverlit, Hasbro, Tomy, Playwell, Bandai and Chicco.

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