Boost marketing impact to drive brand lift

Imagine the impact of a successfully conceived and executed marketing strategy: heightened brand visibility and reputation as well as increased market share and revenue.  Effective brand teams draw a direct link between investment and results — and they prioritize elements in their marketing mixes based on the impact of each activity, channel or promotional tool.

Discover how 28 top pharmaceutical and biotech teams have built their products’ marketing plans, then explore the brand lift derived from each investment decision:

Get the most out of your marketing money

See which activities generate  the most revenue as you examine investments in nine key marketing  activities.  Follow teams as they prioritize certain channels over others —  including physician and patient marketing, web-based and mobile tools, and  other critical platforms.

Track ROI and brand lift to ensure effective campaigns

Explore the returns generated by those nine key marketing activities via six brand lift measures — as well as innovative  techniques for building an optimal balance of hard and soft ROI metrics.   Along the way, learn new strategies for overcoming common problems in  proving marketing impact.

Uncover marketing spending trends

Peruse 15 brand profiles to  see, on a drug-by-drug basis, how teams prioritize their marketing  investments — and either benefit or suffer as a direct result.  Isolate  the impact of critical promotional activities, and learn how teams would  allocate a 10% budget increase.

Companies Included in Report

* Alexion
* AstraZeneca
* Bausch + Lomb
* Bayer
* Ikaria
* Inspire
* Merck
* Neopharma
* Novartis
* Nycomed
* Pfizer
* Sanofi-Aventis

To know more information & to buy a copy please visit:
http://www.visionshopsters.com/product/16433/Pharmaceutical-Brand-Lift-Marketing-ROI-and-Budget-Allocation.html