Overview:

Computer Hardware - Scandinavia Industry Guide is an essential resource for top-level data and analysis covering the Computer Hardware industry in each of the Scandinavian (Denmark, Norway and Sweden) countries. The report includes easily comparable data on market value, segmentation, and five forces analysis, plus full five year market forecasts for each country. It examines future problems, innovations and potential growth areas within the market.

Scope of the Report

* Contains an executive summary market values, and segmentation
* Provides textual analysis of the industry's prospects, competitive landscape and profiles of leading companies
* Incorporates in-depth five forces competitive environment analysis and scorecards
* Compares data from Denmark, Norway and Sweden, alongside individual chapters on each country. .
* Includes a five-year forecast of the industry

Highlights

The Scandinavian computer hardware market had a total market value of $5,038.9 million in 2009.
Within the computer hardware industry, Sweden is the leading country among the Scandinavian countries, with market revenues of $2,339.7 million in 2009.
The computer hardware industry in Sweden is expected to lead the Scandinavian countries with a value of $2,517.3 million in 2014.

Why you should buy this report

* Spot future trends and developments
* Inform your business decisions
* Add weight to presentations and marketing materials
* Save time carrying out entry-level research

Market Definition

The computer hardware market consists of the following segments: computers, peripherals and devices, and storage devices. The computers segment comprises desktops and laptops. The peripherals and devices segment includes computer peripherals, PDAs, organizers, calculators and satellite navigation systems. Storage devices include memory sticks, CD packs, hard disks and other data storage devices. Market values are calculated at retail selling price (RSP). Any currency conversions used in the creation of this report have been calculated using constant annual average 2009 exchange rates.

INTRODUCTION 10
What is this report about? 10
Who is the target reader? 10
Market definition 10
SCANDINAVIA COMPUTER HARDWARE INDUSTRY OUTLOOK 11
Market Analysis 11
Market Revenues 12
COMPUTER HARDWARE IN THE DENMARK 19
MARKET OVERVIEW 19
MARKET VALUE 20
MARKET SEGMENTATION I 21
MARKET SEGMENTATION II 22
FIVE FORCES ANALYSIS 23
LEADING COMPANIES 29
MARKET FORECASTS 52
MACROECONOMIC INDICATORS 54
COMPUTER HARDWARE IN NORWAY 56
MARKET OVERVIEW 56
MARKET VALUE 57
MARKET SEGMENTATION I 58
MARKET SEGMENTATION II 59
FIVE FORCES ANALYSIS 60
LEADING COMPANIES 67
MARKET FORECASTS 91
MACROECONOMIC INDICATORS 93
COMPUTER HARDWARE IN SWEDEN 95
MARKET OVERVIEW 95
MARKET VALUE 96
MARKET SEGMENTATION I 97
MARKET SEGMENTATION II 98
FIVE FORCES ANALYSIS 99
LEADING COMPANIES 106
MARKET FORECASTS 132
MACROECONOMIC INDICATORS 134
APPENDIX 136
Data Research Methodology 136
About Datamonitor 137
Disclaimer 137

LIST OF TABLES
Table 1: Scandinavia computer hardware industry, revenue ($m), 2005–14 13
Table 2: Scandinavia computer hardware industry, revenue ($m), 2005–09(e) 15
Table 3: Scandinavia computer hardware industry forecast, revenue ($m), 2009–14 17
Table 4: Denmark computer hardware market value: $ million, 2005–09(e) 20
Table 5: Denmark computer hardware market segmentation I:% share, by value, 2009(e) 21
Table 6: Denmark computer hardware market segmentation II: % share, by value, 2009(e) 22
Table 7: Dell Inc.: key facts 29
Table 8: Dell Inc.: key financials ($) 32
Table 9: Dell Inc.: key financial ratios 33
Table 10: Fujitsu Limited: key facts 35
Table 11: Fujitsu Limited: key financials ($) 36
Table 12: Fujitsu Limited: key financials (JPY) 36
Table 13: Fujitsu Limited: key financial ratios 37
Table 14: Hewlett-Packard Company: key facts 39
Table 15: Hewlett-Packard Company: key financials ($) 43
Table 16: Hewlett-Packard Company: key financial ratios 44
Table 17: International Business Machines Corporation: key facts 46
Table 18: International Business Machines Corporation: key financials ($) 49
Table 19: International Business Machines Corporation: key financial ratios 49
Table 20: Denmark computer hardware market value forecast: $ million, 2009–14 52
Table 21: Denmark size of population (million), 2005–09 54
Table 22: Denmark gdp (constant 2000 prices, $ billion), 2005–09 54
Table 23: Denmark gdp (current prices, $ billion), 2005–09 54
Table 24: Denmark inflation, 2005–09 55
Table 25: Denmark consumer price index (absolute), 2005–09 55
Table 26: Denmark exchange rate, 2005–09 55
Table 27: Norway computer hardware market value: $ million, 2005–09(e) 57
Table 28: Norway computer hardware market segmentation I:% share, by value, 2009(e) 58
Table 29: Norway computer hardware market segmentation II: % share, by value, 2009(e) 59
Table 30: Dell Inc.: key facts 67
Table 31: Dell Inc.: key financials ($) 70
Table 32: Dell Inc.: key financial ratios 71
Table 33: Hewlett-Packard Company: key facts 73
Table 34: Hewlett-Packard Company: key financials ($) 77
Table 35: Hewlett-Packard Company: key financial ratios 77
Table 36: International Business Machines Corporation: key facts 80
Table 37: International Business Machines Corporation: key financials ($) 83
Table 38: International Business Machines Corporation: key financial ratios 83
Table 39: Oracle Corporation: key facts 86
Table 40: Oracle Corporation: key financials ($) 88
Table 41: Oracle Corporation: key financial ratios 88
Table 42: Norway computer hardware market value forecast: $ million, 2009–14 91
Table 43: Norway size of population (million), 2005–09 93
Table 44: Norway gdp (constant 2000 prices, $ billion), 2005–09 93
Table 45: Norway gdp (current prices, $ billion), 2005–09 93
Table 46: Norway inflation, 2005–09 94
Table 47: Norway consumer price index (absolute), 2005–09 94
Table 48: Norway exchange rate, 2005–09 94
Table 49: Sweden computer hardware market value: $ million, 2005–09(e) 96
Table 50: Sweden computer hardware market segmentation I:% share, by value, 2009(e) 97
Table 51: Sweden computer hardware market segmentation II: % share, by value, 2009(e) 98
Table 52: Dell Inc.: key facts 106
Table 53: Dell Inc.: key financials ($) 109
Table 54: Dell Inc.: key financial ratios 110
Table 55: Hewlett-Packard Company: key facts 112
Table 56: Hewlett-Packard Company: key financials ($) 117
Table 57: Hewlett-Packard Company: key financial ratios 117
Table 58: International Business Machines Corporation: key facts 120
Table 59: International Business Machines Corporation: key financials ($) 123
Table 60: International Business Machines Corporation: key financial ratios 123
Table 61: Oracle Corporation: key facts 126
Table 62: Oracle Corporation: key financials ($) 129
Table 63: Oracle Corporation: key financial ratios 129
Table 64: Sweden computer hardware market value forecast: $ million, 2009–14 132
Table 65: Sweden size of population (million), 2005–09 134
Table 66: Sweden gdp (constant 2000 prices, $ billion), 2005–09 134
Table 67: Sweden gdp (current prices, $ billion), 2005–09 134
Table 68: Sweden inflation, 2005–09 135
Table 69: Sweden consumer price index (absolute), 2005–09 135
Table 70: Sweden exchange rate, 2005–09 135

LIST OF FIGURES
Figure 1: Scandinavia computer hardware industry, revenue ($m), 2005–14 12
Figure 2: Scandinavia computer hardware industry, revenue ($m), 2005–09(e) 14
Figure 3: Scandinavia computer hardware industry forecast, revenue ($m), 2009–14 16
Figure 4: Scandinavia computer hardware industry, Segmentation (%), 2009(e) 18
Figure 5: Denmark computer hardware market value: $ million, 2005–09(e) 20
Figure 6: Denmark computer hardware market segmentation I:% share, by value, 2009(e) 21
Figure 7: Denmark computer hardware market segmentation II: % share, by value, 2009(e) 22
Figure 8: Forces driving competition in the computer hardware market in Denmark, 2009 23
Figure 9: Drivers of buyer power in the computer hardware market in Denmark, 2009 24
Figure 10: Drivers of supplier power in the computer hardware market in Denmark, 2009 25
Figure 11: Factors influencing the likelihood of new entrants in the computer hardware market in Denmark, 2009 26
Figure 12: Factors influencing the threat of substitutes in the computer hardware market in Denmark, 2009 27
Figure 13: Drivers of degree of rivalry in the computer hardware market in Denmark, 2009 28
Figure 14: Dell Inc.: revenues & profitability 33
Figure 15: Dell Inc.: assets & liabilities 34
Figure 16: Fujitsu Limited: revenues & profitability 37
Figure 17: Fujitsu Limited: assets & liabilities 38
Figure 18: Hewlett-Packard Company: revenues & profitability 44
Figure 19: Hewlett-Packard Company: assets & liabilities 45
Figure 20: International Business Machines Corporation: revenues & profitability 50
Figure 21: International Business Machines Corporation: assets & liabilities 51
Figure 22: Denmark computer hardware market value forecast: $ million, 2009–14 53
Figure 23: Norway computer hardware market value: $ million, 2005–09(e) 57
Figure 24: Norway computer hardware market segmentation I:% share, by value, 2009(e) 58
Figure 25: Norway computer hardware market segmentation II: % share, by value, 2009(e) 59
Figure 26: Forces driving competition in the computer hardware market in Norway, 2009 60
Figure 27: Drivers of buyer power in the computer hardware market in Norway, 2009 62
Figure 28: Drivers of supplier power in the computer hardware market in Norway, 2009 63
Figure 29: Factors influencing the likelihood of new entrants in the computer hardware market in Norway, 2009 64
Figure 30: Factors influencing the threat of substitutes in the computer hardware market in Norway, 2009 65
Figure 31: Drivers of degree of rivalry in the computer hardware market in Norway, 2009 66
Figure 32: Dell Inc.: revenues & profitability 71
Figure 33: Dell Inc.: assets & liabilities 72
Figure 34: Hewlett-Packard Company: revenues & profitability 78
Figure 35: Hewlett-Packard Company: assets & liabilities 79
Figure 36: International Business Machines Corporation: revenues & profitability 84
Figure 37: International Business Machines Corporation: assets & liabilities 85
Figure 38: Oracle Corporation: revenues & profitability 89
Figure 39: Oracle Corporation: assets & liabilities 90
Figure 40: Norway computer hardware market value forecast: $ million, 2009–14 92
Figure 41: Sweden computer hardware market value: $ million, 2005–09(e) 96
Figure 42: Sweden computer hardware market segmentation I:% share, by value, 2009(e) 97
Figure 43: Sweden computer hardware market segmentation II: % share, by value, 2009(e) 98
Figure 44: Forces driving competition in the computer hardware market in Sweden, 2009 99
Figure 45: Drivers of buyer power in the computer hardware market in Sweden, 2009 101
Figure 46: Drivers of supplier power in the computer hardware market in Sweden, 2009 102
Figure 47: Factors influencing the likelihood of new entrants in the computer hardware market in Sweden, 2009 103
Figure 48: Factors influencing the threat of substitutes in the computer hardware market in Sweden, 2009 104
Figure 49: Drivers of degree of rivalry in the computer hardware market in Sweden, 2009 105
Figure 50: Dell Inc.: revenues & profitability 110
Figure 51: Dell Inc.: assets & liabilities 111
Figure 52: Hewlett-Packard Company: revenues & profitability 118
Figure 53: Hewlett-Packard Company: assets & liabilities 119
Figure 54: International Business Machines Corporation: revenues & profitability 124
Figure 55: International Business Machines Corporation: assets & liabilities 125
Figure 56: Oracle Corporation: revenues & profitability 130
Figure 57: Oracle Corporation: assets & liabilities 131
Figure 58: Sweden computer hardware market value forecast: $ million, 2009–14 133