Overview:

Alcoholic Drinks: Global Industry Guide is an essential resource for top-level data and analysis covering the Alcoholic Drinks industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis on a global, regional and country basis.

Scope of the Report

* Contains an executive summary and data on value, volume and segmentation
* Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies
* Incorporates in-depth five forces competitive environment analysis and scorecards
* Covers the Global, European and Asia-Pacific markets as well as individual chapters on 5 major markets (France, Germany, Japan, the UK and the US).
* Includes a five-year forecast of the industry

Highlights

The global alcoholic drinks market grew by 1.6% in 2009 to reach a value of $966.2 billion.
In 2014, the global alcoholic drinks market is forecast to have a value of $1,060.3 billion, an increase of 9.7% since 2009.
The global alcoholic drinks market grew by 1.8% in 2009 to reach a volume of 190.9 billion liters.
In 2014, the global alcoholic drinks market is forecast to have a volume of 209.5 billion liters, an increase of 9.7% since 2009.
Beer, cider & FABs is the largest segment of the global alcoholic drinks market, accounting for 50.5% of the market's total value.
Europe accounts for 56.5% of the global alcoholic drinks market value.
Anheuser-Busch InBev is the leading player in the Global alcoholic drinks market, generating a 20.4% share of the market's volume.
The global alcoholic drinks market is fragmented, with top three players holding 38.9% of the total market by volume.

Why you should buy this report

* Spot future trends and developments
* Inform your business decisions
* Add weight to presentations and marketing materials
* Save time carrying out entry-level research

Market Definition

The alcoholic drinks market consists of retail sale of beers, ciders & FABs, spirits and wines. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2009 annual average exchange rates

EXECUTIVE SUMMARY 2
INTRODUCTION 24
What is this report about? 24
Who is the target reader? 24
Market definition 24
GLOBAL ALCOHOLIC DRINKS 25
MARKET OVERVIEW 25
MARKET VALUE 26
MARKET VOLUME 27
MARKET SEGMENTATION I 28
MARKET SEGMENTATION II 29
MARKET SHARE 30
FIVE FORCES ANALYSIS 31
MARKET DISTRIBUTION 38
MARKET FORECASTS 39
ALCOHOLIC DRINKS IN ASIAPACIFIC 41
MARKET OVERVIEW 41
MARKET VALUE 42
MARKET VOLUME 43
MARKET SEGMENTATION I 44
MARKET SEGMENTATION II 45
MARKET SHARE 46
FIVE FORCES ANALYSIS 47
MARKET DISTRIBUTION 54
MARKET FORECASTS 55
ALCOHOLIC DRINKS IN EUROPE 57
MARKET OVERVIEW 57
MARKET VALUE 58
MARKET VOLUME 59
MARKET SEGMENTATION I 60
MARKET SEGMENTATION II 61
MARKET SHARE 62
FIVE FORCES ANALYSIS 63
MARKET DISTRIBUTION 70
MARKET FORECASTS 71
ALCOHOLIC DRINKS IN BELGIUM 73
MARKET OVERVIEW 73
MARKET VALUE 74
MARKET VOLUME 75
MARKET SEGMENTATION I 76
MARKET SEGMENTATION II 77
MARKET SHARE 78
FIVE FORCES ANALYSIS 79
MARKET DISTRIBUTION 86
MARKET FORECASTS 87
MACROECONOMIC INDICATORS 89
ALCOHOLIC DRINKS IN CANADA 91
MARKET OVERVIEW 91
MARKET VALUE 92
MARKET VOLUME 93
MARKET SEGMENTATION I 94
MARKET SEGMENTATION II 95
MARKET SHARE 96
FIVE FORCES ANALYSIS 97
MARKET DISTRIBUTION 104
MARKET FORECASTS 105
MACROECONOMIC INDICATORS 107
ALCOHOLIC DRINKS IN CHINA 109
MARKET OVERVIEW 109
MARKET VALUE 110
MARKET VOLUME 111
MARKET SEGMENTATION I 112
MARKET SEGMENTATION II 113
MARKET SHARE 114
FIVE FORCES ANALYSIS 115
MARKET DISTRIBUTION 123
MARKET FORECASTS 124
MACROECONOMIC INDICATORS 127
ALCOHOLIC DRINKS IN FRANCE 129
MARKET OVERVIEW 129
MARKET VALUE 130
MARKET VOLUME 131
MARKET SEGMENTATION I 132
MARKET SEGMENTATION II 133
MARKET SHARE 134
FIVE FORCES ANALYSIS 135
MARKET DISTRIBUTION 142
MARKET FORECASTS 143
MACROECONOMIC INDICATORS 145
ALCOHOLIC DRINKS IN GERMANY 147
MARKET OVERVIEW 147
MARKET VALUE 148
MARKET VOLUME 149
MARKET SEGMENTATION I 150
MARKET SEGMENTATION II 151
MARKET SHARE 152
FIVE FORCES ANALYSIS 153
MARKET DISTRIBUTION 160
MARKET FORECASTS 161
MACROECONOMIC INDICATORS 163
ALCOHOLIC DRINKS IN ITALY 165
MARKET OVERVIEW 165
MARKET VALUE 166
MARKET VOLUME 167
MARKET SEGMENTATION I 168
MARKET SEGMENTATION II 169
MARKET SHARE 170
FIVE FORCES ANALYSIS 171
MARKET DISTRIBUTION 178
MARKET FORECASTS 179
MACROECONOMIC INDICATORS 181
ALCOHOLIC DRINKS IN JAPAN 183
MARKET OVERVIEW 183
MARKET VALUE 184
MARKET VOLUME 185
MARKET SEGMENTATION I 186
MARKET SEGMENTATION II 187
MARKET SHARE 188
FIVE FORCES ANALYSIS 189
MARKET DISTRIBUTION 196
MARKET FORECASTS 197
MACROECONOMIC INDICATORS 199
ALCOHOLIC DRINKS IN THE NETHERLANDS 201
MARKET OVERVIEW 201
MARKET VALUE 202
MARKET VOLUME 203
MARKET SEGMENTATION I 204
MARKET SEGMENTATION II 205
MARKET SHARE 206
FIVE FORCES ANALYSIS 207
MARKET DISTRIBUTION 214
MARKET FORECASTS 215
MACROECONOMIC INDICATORS 217
ALCOHOLIC DRINKS IN SPAIN 219
MARKET OVERVIEW 219
MARKET VALUE 220
MARKET VOLUME 221
MARKET SEGMENTATION I 222
MARKET SEGMENTATION II 223
MARKET SHARE 224
FIVE FORCES ANALYSIS 225
MARKET DISTRIBUTION 232
MARKET FORECASTS 233
MACROECONOMIC INDICATORS 235
ALCOHOLIC DRINKS IN THE UNITED KINGDOM 237
MARKET OVERVIEW 237
MARKET VALUE 238
MARKET VOLUME 239
MARKET SEGMENTATION I 240
MARKET SEGMENTATION II 241
MARKET SHARE 242
FIVE FORCES ANALYSIS 243
MARKET DISTRIBUTION 250
MARKET FORECASTS 251
MACROECONOMIC INDICATORS 253
ALCOHOLIC DRINKS IN THE UNITED STATES 255
MARKET OVERVIEW 255
MARKET VALUE 256
MARKET VOLUME 257
MARKET SEGMENTATION I 258
MARKET SEGMENTATION II 259
MARKET SHARE 260
FIVE FORCES ANALYSIS 261
MARKET DISTRIBUTION 268
MARKET FORECASTS 269
MACROECONOMIC INDICATORS 271
COMPANY PROFILES 273
LEADING COMPANIES 273
APPENDIX 289
Data Research Methodology 289
About Datamonitor 290
Disclaimer 290

LIST OF TABLES
Table 1: Global alcoholic drinks market value: $ billion, 2005–09 26
Table 2: Global alcoholic drinks market volume: billion liters, 2005–09 27
Table 3: Global alcoholic drinks market segmentation I:% share, by value, 2009 28
Table 4: Global alcoholic drinks market segmentation II: % share, by value, 2009 29
Table 5: Global alcoholic drinks market share: % share, by volume, 2009 30
Table 6: Global alcoholic drinks market distribution: % share, by volume, 2009 38
Table 7: Global alcoholic drinks market value forecast: $ billion, 2009–14 39
Table 8: Global alcoholic drinks market volume forecast: billion liters, 2009–14 40
Table 9: Asia-Pacific alcoholic drinks market value: $ million, 2005–09 42
Table 10: Asia–Pacific alcoholic drinks market volume: million liters, 2005–09 43
Table 11: Asia-Pacific alcoholic drinks market segmentation I:% share, by value, 2009 44
Table 12: Asia-Pacific alcoholic drinks market segmentation II: % share, by value, 2009 45
Table 13: Asia-Pacific alcoholic drinks market share: % share, by volume, 2009 46
Table 14: Asia-Pacific alcoholic drinks market distribution: % share, by volume, 2009 54
Table 15: Asia-Pacific alcoholic drinks market value forecast: $ million, 2009–14 55
Table 16: Asia–Pacific alcoholic drinks market volume forecast: million liters, 2009–14 56
Table 17: Europe alcoholic drinks market value: $ billion, 2005–09 58
Table 18: Europe alcoholic drinks market volume: million liters, 2005–09 59
Table 19: Europe alcoholic drinks market segmentation I:% share, by value, 2009 60
Table 20: Europe alcoholic drinks market segmentation II: % share, by value, 2009 61
Table 21: Europe alcoholic drinks market share: % share, by volume, 2009 62
Table 22: Europe alcoholic drinks market distribution: % share, by volume, 2009 70
Table 23: Europe alcoholic drinks market value forecast: $ billion, 2009–14 71
Table 24: Europe alcoholic drinks market volume forecast: million liters, 2009–14 72
Table 25: Belgium alcoholic drinks market value: $ million, 2005–09 74
Table 26: Belgium alcoholic drinks market volume: million liters, 2005–09 75
Table 27: Belgium alcoholic drinks market segmentation I:% share, by value, 2009 76
Table 28: Belgium alcoholic drinks market segmentation II: % share, by value, 2009 77
Table 29: Belgium alcoholic drinks market share: % share, by volume, 2009 78
Table 30: Belgium alcoholic drinks market distribution: % share, by volume, 2009 86
Table 31: Belgium alcoholic drinks market value forecast: $ million, 2009–14 87
Table 32: Belgium alcoholic drinks market volume forecast: million liters, 2009–14 88
Table 33: Belgium size of population (million), 2005–09 89
Table 34: Belgium gdp (constant 2000 prices, $ billion), 2005–09 89
Table 35: Belgium gdp (current prices, $ billion), 2005–09 89
Table 36: Belgium inflation, 2005–09 90
Table 37: Belgium consumer price index (absolute), 2005–09 90
Table 38: Belgium exchange rate, 2005–09 90
Table 39: Canada alcoholic drinks market value: $ million, 2005–09 92
Table 40: Canada alcoholic drinks market volume: million liters, 2005–09 93
Table 41: Canada alcoholic drinks market segmentation I:% share, by value, 2009 94
Table 42: Canada alcoholic drinks market segmentation II: % share, by value, 2009 95
Table 43: Canada alcoholic drinks market share: % share, by volume, 2009 96
Table 44: Canada alcoholic drinks market distribution: % share, by volume, 2009 104
Table 45: Canada alcoholic drinks market value forecast: $ million, 2009–14 105
Table 46: Canada alcoholic drinks market volume forecast: million liters, 2009–14 106
Table 47: Canada size of population (million), 2005–09 107
Table 48: Canada gdp (constant 2000 prices, $ billion), 2005–09 107
Table 49: Canada gdp (current prices, $ billion), 2005–09 107
Table 50: Canada inflation, 2005–09 108
Table 51: Canada consumer price index (absolute), 2005–09 108
Table 52: Canada exchange rate, 2005–09 108
Table 53: China alcoholic drinks market value: $ million, 2005–09 110
Table 54: China alcoholic drinks market volume: million liters, 2005–09 111
Table 55: China alcoholic drinks market segmentation I:% share, by value, 2009 112
Table 56: China alcoholic drinks market segmentation II: % share, by value, 2009 113
Table 57: China alcoholic drinks market share: % share, by volume, 2009 114
Table 58: China alcoholic drinks market distribution: % share, by volume, 2009 123
Table 59: China alcoholic drinks market value forecast: $ million, 2009–14 124
Table 60: China alcoholic drinks market volume forecast: million liters, 2009–14 126
Table 61: China size of population (million), 2005–09 127
Table 62: China gdp (constant 2000 prices, $ billion), 2005–09 127
Table 63: China gdp (current prices, $ billion), 2005–09 127
Table 64: China inflation, 2005–09 128
Table 65: China consumer price index (absolute), 2005–09 128
Table 66: China exchange rate, 2005–09 128
Table 67: France alcoholic drinks market value: $ million, 2005–09 130
Table 68: France alcoholic drinks market volume: million liters, 2005–09 131
Table 69: France alcoholic drinks market segmentation I:% share, by value, 2009 132
Table 70: France alcoholic drinks market segmentation II: % share, by value, 2009 133
Table 71: France alcoholic drinks market share: % share, by volume, 2009 134
Table 72: France alcoholic drinks market distribution: % share, by volume, 2009 142
Table 73: France alcoholic drinks market value forecast: $ million, 2009–14 143
Table 74: France alcoholic drinks market volume forecast: million liters, 2009–14 144
Table 75: France size of population (million), 2005–09 145
Table 76: France gdp (constant 2000 prices, $ billion), 2005–09 145
Table 77: France gdp (current prices, $ billion), 2005–09 145
Table 78: France inflation, 2005–09 146
Table 79: France consumer price index (absolute), 2005–09 146
Table 80: France exchange rate, 2005–09 146
Table 81: Germany alcoholic drinks market value: $ million, 2005–09 148
Table 82: Germany alcoholic drinks market volume: million liters, 2005–09 149
Table 83: Germany alcoholic drinks market segmentation I:% share, by value, 2009 150
Table 84: Germany alcoholic drinks market segmentation II: % share, by value, 2009 151
Table 85: Germany alcoholic drinks market share: % share, by volume, 2009 152
Table 86: Germany alcoholic drinks market distribution: % share, by volume, 2009 160
Table 87: Germany alcoholic drinks market value forecast: $ million, 2009–14 161
Table 88: Germany alcoholic drinks market volume forecast: million liters, 2009–14 162
Table 89: Germany size of population (million), 2005–09 163
Table 90: Germany gdp (constant 2000 prices, $ billion), 2005–09 163
Table 91: Germany gdp (current prices, $ billion), 2005–09 163
Table 92: Germany inflation, 2005–09 164
Table 93: Germany consumer price index (absolute), 2005–09 164
Table 94: Germany exchange rate, 2005–09 164
Table 95: Italy alcoholic drinks market value: $ million, 2005–09 166
Table 96: Italy alcoholic drinks market volume: million liters, 2005–09 167
Table 97: Italy alcoholic drinks market segmentation I:% share, by value, 2009 168
Table 98: Italy alcoholic drinks market segmentation II: % share, by value, 2009 169
Table 99: Italy alcoholic drinks market share: % share, by volume, 2009 170
Table 100: Italy alcoholic drinks market distribution: % share, by volume, 2009 178
Table 101: Italy alcoholic drinks market value forecast: $ million, 2009–14 179
Table 102: Italy alcoholic drinks market volume forecast: million liters, 2009–14 180
Table 103: Italy size of population (million), 2005–09 181
Table 104: Italy gdp (constant 2000 prices, $ billion), 2005–09 181
Table 105: Italy gdp (current prices, $ billion), 2005–09 181
Table 106: Italy inflation, 2005–09 182
Table 107: Italy consumer price index (absolute), 2005–09 182
Table 108: Italy exchange rate, 2005–09 182
Table 109: Japan alcoholic drinks market value: $ million, 2005–09 184
Table 110: Japan alcoholic drinks market volume: million liters, 2005–09 185
Table 111: Japan alcoholic drinks market segmentation I:% share, by value, 2009 186
Table 112: Japan alcoholic drinks market segmentation II: % share, by value, 2009 187
Table 113: Japan alcoholic drinks market share: % share, by volume, 2009 188
Table 114: Japan alcoholic drinks market distribution: % share, by volume, 2009 196
Table 115: Japan alcoholic drinks market value forecast: $ million, 2009–14 197
Table 116: Japan alcoholic drinks market volume forecast: million liters, 2009–14 198
Table 117: Japan size of population (million), 2005–09 199
Table 118: Japan gdp (constant 2000 prices, $ billion), 2005–09 199
Table 119: Japan gdp (current prices, $ billion), 2005–09 199
Table 120: Japan inflation, 2005–09 200
Table 121: Japan consumer price index (absolute), 2005–09 200
Table 122: Japan exchange rate, 2005–09 200
Table 123: Netherlands alcoholic drinks market value: $ million, 2005–09 202
Table 124: Netherlands alcoholic drinks market volume: million liters, 2005–09 203
Table 125: Netherlands alcoholic drinks market segmentation I:% share, by value, 2009 204
Table 126: Netherlands alcoholic drinks market segmentation II: % share, by value, 2009 205
Table 127: Netherlands alcoholic drinks market share: % share, by volume, 2009 206
Table 128: Netherlands alcoholic drinks market distribution: % share, by volume, 2009 214
Table 129: Netherlands alcoholic drinks market value forecast: $ million, 2009–14 215
Table 130: Netherlands alcoholic drinks market volume forecast: million liters, 2009–14 216
Table 131: Netherlands size of population (million), 2005–09 217
Table 132: Netherlands gdp (constant 2000 prices, $ billion), 2005–09 217
Table 133: Netherlands gdp (current prices, $ billion), 2005–09 217
Table 134: Netherlands inflation, 2005–09 218
Table 135: Netherlands consumer price index (absolute), 2005–09 218
Table 136: Netherlands exchange rate, 2005–09 218
Table 137: Spain alcoholic drinks market value: $ million, 2005–09 220
Table 138: Spain alcoholic drinks market volume: million liters, 2005–09 221
Table 139: Spain alcoholic drinks market segmentation I:% share, by value, 2009 222
Table 140: Spain alcoholic drinks market segmentation II: % share, by value, 2009 223
Table 141: Spain alcoholic drinks market share: % share, by volume, 2009 224
Table 142: Spain alcoholic drinks market distribution: % share, by volume, 2009 232
Table 143: Spain alcoholic drinks market value forecast: $ million, 2009–14 233
Table 144: Spain alcoholic drinks market volume forecast: million liters, 2009–14 234
Table 145: Spain size of population (million), 2005–09 235
Table 146: Spain gdp (constant 2000 prices, $ billion), 2005–09 235
Table 147: Spain gdp (current prices, $ billion), 2005–09 235
Table 148: Spain inflation, 2005–09 236
Table 149: Spain consumer price index (absolute), 2005–09 236
Table 150: Spain exchange rate, 2005–09 236
Table 151: United Kingdom alcoholic drinks market value: $ million, 2005–09 238
Table 152: United Kingdom alcoholic drinks market volume: million liters, 2005–09 239
Table 153: United Kingdom alcoholic drinks market segmentation I:% share, by value, 2009 240
Table 154: United Kingdom alcoholic drinks market segmentation II: % share, by value, 2009 241
Table 155: United Kingdom alcoholic drinks market share: % share, by volume, 2009 242
Table 156: United Kingdom alcoholic drinks market distribution: % share, by volume, 2009 250
Table 157: United Kingdom alcoholic drinks market value forecast: $ million, 2009–14 251
Table 158: United Kingdom alcoholic drinks market volume forecast: million liters, 2009–14 252
Table 159: United Kingdom size of population (million), 2005–09 253
Table 160: United Kingdom gdp (constant 2000 prices, $ billion), 2005–09 253
Table 161: United Kingdom gdp (current prices, $ billion), 2005–09 253
Table 162: United Kingdom inflation, 2005–09 254
Table 163: United Kingdom consumer price index (absolute), 2005–09 254
Table 164: United Kingdom exchange rate, 2005–09 254
Table 165: United States alcoholic drinks market value: $ billion, 2005–09 256
Table 166: United States alcoholic drinks market volume: million liters, 2005–09 257
Table 167: United States alcoholic drinks market segmentation I:% share, by value, 2009 258
Table 168: United States alcoholic drinks market segmentation II: % share, by value, 2009 259
Table 169: United States alcoholic drinks market share: % share, by volume, 2009 260
Table 170: United States alcoholic drinks market distribution: % share, by volume, 2009 268
Table 171: United States alcoholic drinks market value forecast: $ billion, 2009–14 269
Table 172: United States alcoholic drinks market volume forecast: million liters, 2009–14 270
Table 173: United States size of population (million), 2005–09 271
Table 174: United States gdp (constant 2000 prices, $ billion), 2005–09 271
Table 175: United States gdp (current prices, $ billion), 2005–09 271
Table 176: United States inflation, 2005–09 272
Table 177: United States consumer price index (absolute), 2005–09 272
Table 178: United States exchange rate, 2005–09 272
Table 179: Anheuser-Busch InBev: key facts 273
Table 180: Anheuser-Busch InBev: key financials ($) 275
Table 181: Anheuser-Busch InBev: key financials (€) 275
Table 182: Anheuser-Busch InBev: key financial ratios 276
Table 183: SABMiller: key facts 278
Table 184: SABMiller: key financials ($) 280
Table 185: SABMiller: key financial ratios 280
Table 186: Heineken N.V.: key facts 283
Table 187: Heineken N.V.: key financials ($) 285
Table 188: Heineken N.V.: key financials (€) 286
Table 189: Heineken N.V.: key financial ratios 286