Overview:

Alcoholic Drinks - North America (NAFTA) Industry Guide is an essential resource for top-level data and analysis covering the Alcoholic Drinks industry in each of the North American Free Trade Agreement (United States, Canada, and Mexico) countries. The report includes easily comparable data on market value, volume, segmentation and market share, plus full five year market forecasts. It examines future problems, innovations and potential growth areas within the market.

Scope of the Report

* Contains an executive summary and data on value, volume and segmentation
* Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies
* Incorporates in-depth five forces competitive environment analysis and scorecards
* Compares data from the US, Canada and Mexico, alongside individual chapters on each country. .
* Includes a five-year forecast of the industry

Highlights

The NAFTA Alcoholic Drinks market reaches a value of $187975.8 million in 2009.
The US is the leading country among the NAFTA bloc, with market revenues of $153900 million in 2009
Mexico was the fastest growing country, with a CAGR of 3.1% over the 2005–2009 period.

Why you should buy this report

* Spot future trends and developments
* Inform your business decisions
* Add weight to presentations and marketing materials
* Save time carrying out entry-level research

Market Definition

The alcoholic drinks market consists of retail sale of beers, ciders & FABs, spirits and wines. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2009 annual average exchange rates.

INTRODUCTION 10
What is this report about? 10
Who is the target reader? 10
Market definition 10
NAFTA COUNTRIES ALCOHOLIC DRINKS INDUSTRY OUTLOOK 11
ALCOHOLIC DRINKS IN THE UNITED STATES 17
MARKET OVERVIEW 17
MARKET VALUE 18
MARKET VOLUME 19
MARKET SEGMENTATION I 20
MARKET SEGMENTATION II 21
MARKET SHARE 22
FIVE FORCES ANALYSIS 23
LEADING COMPANIES 31
MARKET DISTRIBUTION 47
MARKET FORECASTS 48
MACROECONOMIC INDICATORS 51
ALCOHOLIC DRINKS IN MEXICO 54
MARKET OVERVIEW 54
MARKET VALUE 55
MARKET VOLUME 56
MARKET SEGMENTATION I 57
MARKET SEGMENTATION II 58
MARKET SHARE 59
FIVE FORCES ANALYSIS 60
LEADING COMPANIES 68
MARKET DISTRIBUTION 83
MARKET FORECASTS 84
MACROECONOMIC INDICATORS 87
ALCOHOLIC DRINKS IN CANADA 90
MARKET OVERVIEW 90
MARKET VALUE 91
MARKET VOLUME 92
MARKET SEGMENTATION I 93
MARKET SEGMENTATION II 94
MARKET SHARE 95
FIVE FORCES ANALYSIS 96
LEADING COMPANIES 104
MARKET DISTRIBUTION 115
MARKET FORECASTS 116
MACROECONOMIC INDICATORS 119
APPENDIX 122
Data Research Methodology 122
About Datamonitor 123
Disclaimer 123

LIST OF TABLES
Table 1: NAFTA countries alcoholic drinks industry, revenue ($m), 2005–14 12
Table 2: NAFTA countries alcoholic drinks industry, revenue ($m), 2005–09 14
Table 3: NAFTA countries alcoholic drinks industry forecast, revenue ($m), 2009–14 16
Table 4: United States alcoholic drinks market value: $ billion, 2005–09 18
Table 5: United States alcoholic drinks market volume: million liters, 2005–09 19
Table 6: United States alcoholic drinks market segmentation I:% share, by value, 2009 20
Table 7: United States alcoholic drinks market segmentation II: % share, by value, 2009 21
Table 8: United States alcoholic drinks market share: % share, by volume, 2009 22
Table 9: Anheuser-Busch InBev: key facts 31
Table 10: Anheuser-Busch InBev: key financials ($) 33
Table 11: Anheuser-Busch InBev: key financials (€) 33
Table 12: Anheuser-Busch InBev: key financial ratios 34
Table 13: SABMiller: key facts 36
Table 14: SABMiller: key financials ($) 38
Table 15: SABMiller: key financial ratios 39
Table 16: Molson Coors Brewing Company: key facts 42
Table 17: Molson Coors Brewing Company: key financials ($) 44
Table 18: Molson Coors Brewing Company: key financial ratios 44
Table 19: United States alcoholic drinks market distribution: % share, by volume, 2009 47
Table 20: United States alcoholic drinks market value forecast: $ billion, 2009–14 48
Table 21: United States alcoholic drinks market volume forecast: million liters, 2009–14 50
Table 22: United States size of population (million), 2005–09 51
Table 23: United States gdp (constant 2000 prices, $ billion), 2005–09 51
Table 24: United States gdp (current prices, $ billion), 2005–09 52
Table 25: United States inflation, 2005–09 52
Table 26: United States consumer price index (absolute), 2005–09 53
Table 27: United States exchange rate, 2005–09 53
Table 28: Mexico alcoholic drinks market value: $ million, 2005–09 55
Table 29: Mexico alcoholic drinks market volume: million liters, 2005–09 56
Table 30: Mexico alcoholic drinks market segmentation I:% share, by value, 2009 57
Table 31: Mexico alcoholic drinks market segmentation II: % share, by value, 2009 58
Table 32: Mexico alcoholic drinks market share: % share, by volume, 2009 59
Table 33: Grupo Modelo, SA de CV: key facts 68
Table 34: Grupo Modelo, SA de CV: key financials ($) 69
Table 35: Grupo Modelo, SA de CV: key financials (MXN) 69
Table 36: Grupo Modelo, SA de CV: key financial ratios 70
Table 37: FEMSA: key facts 72
Table 38: FEMSA: key financials ($) 74
Table 39: FEMSA: key financials (MXN) 75
Table 40: FEMSA: key financial ratios 75
Table 41: Anheuser-Busch InBev: key facts 78
Table 42: Anheuser-Busch InBev: key financials ($) 80
Table 43: Anheuser-Busch InBev: key financials (€) 80
Table 44: Anheuser-Busch InBev: key financial ratios 80
Table 45: Mexico alcoholic drinks market distribution: % share, by volume, 2009 83
Table 46: Mexico alcoholic drinks market value forecast: $ million, 2009–14 84
Table 47: Mexico alcoholic drinks market volume forecast: million liters, 2009–14 86
Table 48: Mexico size of population (million), 2005–09 87
Table 49: Mexico gdp (constant 2000 prices, $ billion), 2005–09 87
Table 50: Mexico gdp (current prices, $ billion), 2005–09 88
Table 51: Mexico inflation, 2005–09 88
Table 52: Mexico consumer price index (absolute), 2005–09 89
Table 53: Mexico exchange rate, 2005–09 89
Table 54: Canada alcoholic drinks market value: $ million, 2005–09 91
Table 55: Canada alcoholic drinks market volume: million liters, 2005–09 92
Table 56: Canada alcoholic drinks market segmentation I:% share, by value, 2009 93
Table 57: Canada alcoholic drinks market segmentation II: % share, by value, 2009 94
Table 58: Canada alcoholic drinks market share: % share, by volume, 2009 95
Table 59: Molson Coors Brewing Company: key facts 104
Table 60: Molson Coors Brewing Company: key financials ($) 106
Table 61: Molson Coors Brewing Company: key financial ratios 106
Table 62: Anheuser-Busch InBev: key facts 109
Table 63: Anheuser-Busch InBev: key financials ($) 111
Table 64: Anheuser-Busch InBev: key financials (€) 111
Table 65: Anheuser-Busch InBev: key financial ratios 111
Table 66: Moosehead Brewing Co: key facts 114
Table 67: Canada alcoholic drinks market distribution: % share, by volume, 2009 115
Table 68: Canada alcoholic drinks market value forecast: $ million, 2009–14 116
Table 69: Canada alcoholic drinks market volume forecast: million liters, 2009–14 118
Table 70: Canada size of population (million), 2005–09 119
Table 71: Canada gdp (constant 2000 prices, $ billion), 2005–09 119
Table 72: Canada gdp (current prices, $ billion), 2005–09 120
Table 73: Canada inflation, 2005–09 120
Table 74: Canada consumer price index (absolute), 2005–09 121
Table 75: Canada exchange rate, 2005–09 121

LIST OF FIGURES
Figure 1: NAFTA countries alcoholic drinks industry, revenue ($m), 2005–14 11
Figure 2: NAFTA countries alcoholic drinks industry, revenue ($m), 2005–09 13
Figure 3: NAFTA countries alcoholic drinks industry forecast, revenue ($m), 2009–14 15
Figure 4: United States alcoholic drinks market value: $ billion, 2005–09 18
Figure 5: United States alcoholic drinks market volume: million liters, 2005–09 19
Figure 6: United States alcoholic drinks market segmentation I:% share, by value, 2009 20
Figure 7: United States alcoholic drinks market segmentation II: % share, by value, 2009 21
Figure 8: United States alcoholic drinks market share: % share, by volume, 2009 22
Figure 9: Forces driving competition in the alcoholic drinks market in the United States, 2009 23
Figure 10: Drivers of buyer power in the alcoholic drinks market in the United States, 2009 25
Figure 11: Drivers of supplier power in the alcoholic drinks market in the United States, 2009 26
Figure 12: Factors influencing the likelihood of new entrants in the alcoholic drinks market in the United States, 2009 27
Figure 13: Factors influencing the threat of substitutes in the alcoholic drinks market in the United States, 2009 28
Figure 14: Drivers of degree of rivalry in the alcoholic drinks market in the United States, 2009 30
Figure 15: Anheuser-Busch InBev: revenues & profitability 34
Figure 16: Anheuser-Busch InBev: assets & liabilities 35
Figure 17: SABMiller: revenues & profitability 40
Figure 18: SABMiller: assets & liabilities 41
Figure 19: Molson Coors Brewing Company: revenues & profitability 45
Figure 20: Molson Coors Brewing Company: assets & liabilities 46
Figure 21: United States alcoholic drinks market distribution: % share, by volume, 2009 47
Figure 22: United States alcoholic drinks market value forecast: $ billion, 2009–14 49
Figure 23: United States alcoholic drinks market volume forecast: million liters, 2009–14 50
Figure 24: Mexico alcoholic drinks market value: $ million, 2005–09 55
Figure 25: Mexico alcoholic drinks market volume: million liters, 2005–09 56
Figure 26: Mexico alcoholic drinks market segmentation I:% share, by value, 2009 57
Figure 27: Mexico alcoholic drinks market segmentation II: % share, by value, 2009 58
Figure 28: Mexico alcoholic drinks market share: % share, by volume, 2009 59
Figure 29: Forces driving competition in the alcoholic drinks market in Mexico, 2009 60
Figure 30: Drivers of buyer power in the alcoholic drinks market in Mexico, 2009 62
Figure 31: Drivers of supplier power in the alcoholic drinks market in Mexico, 2009 63
Figure 32: Factors influencing the likelihood of new entrants in the alcoholic drinks market in Mexico, 2009 64
Figure 33: Factors influencing the threat of substitutes in the alcoholic drinks market in Mexico, 2009 65
Figure 34: Drivers of degree of rivalry in the alcoholic drinks market in Mexico, 2009 67
Figure 35: Grupo Modelo, SA de CV: revenues & profitability 70
Figure 36: Grupo Modelo, SA de CV: assets & liabilities 71
Figure 37: FEMSA: revenues & profitability 76
Figure 38: FEMSA: assets & liabilities 77
Figure 39: Anheuser-Busch InBev: revenues & profitability 81
Figure 40: Anheuser-Busch InBev: assets & liabilities 82
Figure 41: Mexico alcoholic drinks market distribution: % share, by volume, 2009 83
Figure 42: Mexico alcoholic drinks market value forecast: $ million, 2009–14 85
Figure 43: Mexico alcoholic drinks market volume forecast: million liters, 2009–14 86
Figure 44: Canada alcoholic drinks market value: $ million, 2005–09 91
Figure 45: Canada alcoholic drinks market volume: million liters, 2005–09 92
Figure 46: Canada alcoholic drinks market segmentation I:% share, by value, 2009 93
Figure 47: Canada alcoholic drinks market segmentation II: % share, by value, 2009 94
Figure 48: Canada alcoholic drinks market share: % share, by volume, 2009 95
Figure 49: Forces driving competition in the alcoholic drinks market in Canada, 2009 96
Figure 50: Drivers of buyer power in the alcoholic drinks market in Canada, 2009 98
Figure 51: Drivers of supplier power in the alcoholic drinks market in Canada, 2009 99
Figure 52: Factors influencing the likelihood of new entrants in the alcoholic drinks market in Canada, 2009 100
Figure 53: Factors influencing the threat of substitutes in the alcoholic drinks market in Canada, 2009 101
Figure 54: Drivers of degree of rivalry in the alcoholic drinks market in Canada, 2009 103
Figure 55: Molson Coors Brewing Company: revenues & profitability 107
Figure 56: Molson Coors Brewing Company: assets & liabilities 108
Figure 57: Anheuser-Busch InBev: revenues & profitability 112
Figure 58: Anheuser-Busch InBev: assets & liabilities 113
Figure 59: Canada alcoholic drinks market distribution: % share, by volume, 2009 115
Figure 60: Canada alcoholic drinks market value forecast: $ million, 2009–14 117
Figure 61: Canada alcoholic drinks market volume forecast: million liters, 2009–14 118