Overview:

Cooperated with 1diaocha.com, ResearchInChina conducted a questionnaire survey concerning mobile browser in August 2010. Collecting 600 samples, the survey mainly focused on people aged 20-50, with male and female covering 49% and 51% respectively. Furthermore, it covered 23 first-tier, second-tier and third-tier cities including Shanghai, Shenzhen, Beijing, Guangzhou and Chengdu, and involved people from many walks of life such as civil servants, teachers, military personnel, corporate executives & general staff, self-employed laborers, blue-collar workers and students.

The survey found that 49.2% of respondents were inclined to choose built-in browsers, and more than 60% of this part of respondents claimed that built-in browsers were already sufficient for their needs. Among the third-party mobile browsers, UCWEB, QQ and Opera accounted for 27.2%, 15.7% and 5.7% of the users respectively.

Meanwhile, among the means to obtain mobile browsers, search engine, software download website and official website held similar shares – each around 29% - of total respondents. It’s noteworthy that over 10% of respondents would choose to download a mobile browser recommended by a friend, indicating that the user’s praise is still an important factor for mobile browser manufacturers to seize market share.

Additionally, respondents were generally satisfied with current mobile browsers, while 9.2% of respondents were somewhat dissatisfied. Respondents were most dissatisfied with slow web display, followed by web compatibility, traffic consumption and program stability. Around 14% and 27% of respondents respectively were dissatisfied with browser appearance and operating feeling, which indicated that mobile browser manufacturers should further enhance UI and interaction design in order to improve the user experience.

1. Mobile Browser Industry Overview
1.1 History & Status Quo
1.2 Competition
1.2.1 Competition Worldwide
1.2.2 Competition in China

2. Mobile Browser Business Model
2.1 Business Model Worldwide
2.1.1 Dominated by Mobile Operators
2.1.2 Dominated by Internet Companies
2.1.3 Dominated by Cell Phones
2.1.4 Dominated by Third-Party Browsers
2.2 Business Model in China
2.2.1 Dominated by Mobile Operators
2.2.2 Dominated by Internet Companies
2.2.3 Dominated by Cell Phones
2.2.4 Dominated by Third-Party Browsers

3. China’s Mobile Browser Market
3.1 User Preference
3.2 User’s Attention and Satisfaction of Product Performance & Function

4. Browsers Built in Mobile Phone Operating Systems
4.1 Mobile Safari
4.2 Google Chrome Lite
4.3 Internet Explorer Mobile

5. Third-party Mobile Browser Companies
5.1 Opera Software ASA
5.1.1 Profile
5.1.2 Opera Mini
5.1.3 Opera Mobile
5.2 Mozilla Foundation
5.2.1 Profile
5.2.2 Firefox for mobile
5.3 ACCESS Co., Ltd.
5.3.1 Profile
5.3.2 NetFront
5.4 UC Mobile Ltd
5.4.1 Profile
5.4.2 UCWEB
5.4.3 UCMobile
5.5 QQ
5.5.1 Profile
5.5.2 QQ Mobile Browser
5.6 3g.cn
5.6.1 Profile
5.6.2 GO Browser
5.7 CCPOWER
5.7.1 Profile
5.7.2 Mach5 Mobile Browser
5.8 DraTek
5.8.1 Profile
5.8.2 Star Mobile Browser

Selected Charts

Mobile Browser & Desktop Browser
Directly-connected Mobile Browser
Adaptive Server-based Web Browser
Server Web Browser with Additional Gateway and Device Characteristics
Mobile Browser Market Share, Nov, 2009-Sep, 2010
Business Comparison of Worldwide Major Mobile Browser Companies
Function Comparison of Worldwide Mainstream Mobile Browsers
Layout Engine & Software License of Worldwide Mainstream Mobile Browsers
Ratio of Active User of China’s Mainstream Mobile Browsers, 2010H1
Active User Number of China’s Mobile Browser Market, 2009Q2-2010Q2
Business Models Dominated by Mobile Operators in Worldwide Mobile Browser Market
Business Models Dominated by Internet Companies in Worldwide Mobile Browser Market
Relation and Share Distribution of Some Mobile Browser Companies and Mobile Phone Manufacturers
Business Models Dominated by Mobile Phones in Worldwide Mobile Browser Market
Value Chain of Mobile Browser Companies
B2B & B2C Profitability Model of Mobile Browser Companies
Internal Force of Business Models of Mobile Browser Companies
OEM Cooperation Flow and Profitability Model of Mobile Browser Companies
Business Models Dominated by Third-party Browser in Worldwide Mobile Browser Market
Business Models Dominated by Mobile Operators in China’s Mobile Browser Market
Business Models Dominated by Internet Companies in China’s Mobile Browser Market
Business Models Dominated by Mobile Phones in China’s Mobile Browser Market
Business Models Dominated by Third-party Browser in China’s Mobile Browser Market
Operation Model Comparison between Domestic and Foreign Mobile Browsers
Distribution of Mobile Browsers Commonly Used in China
Distribution of Mobile Browsers Commonly Used by China’s Male Users
Distribution of Mobile Browsers Commonly Used by China’s Female Users
Reasons for China’s Mobile Browser Users to Choose Built-in Browsers
Means of China’s Mobile Browser Users to Obtain a Third-party Mobile Browser
Chinese Mobile Browser Users’ Attention to Version Update of Mobile Browser
Chinese Mobile Browser Users’ Willingness to Try New Mobile Browser
Chinese Mobile Browser Male Users’ Willingness to Try New Mobile Browser
Chinese Mobile Browser Female Users’ Willingness to Try New Mobile Browser
China’s Mobile Browser User’s Understanding of Current Mobile Browser
China’s Mobile Browser Male User’s Understanding of Current Mobile Browser
China’s Mobile Browser Female User’s Understanding of Current Mobile Browser
China’s Mobile Browser User’s Satisfaction with Current Mobile Browser
Aspects of China’s Mobile Browser User’s Dissatisfaction with Current Mobile Browser
China’s Mobile Browser User’s Frequency of Using Mobile Browser
Types of Homepage Websites that China’s Mobile Browser Users Set up for Mobile Browsers
Main Content that China’s Mobile Browser Users Access via Mobile Browsers
Main Mobile Browser Functions that China’s Mobile Browser Users Adopt
Aspects that China’s Mobile Browser Users Most Concerned
Performance Indices that China’s Mobile Browser Users Most Concerned
Mobile Safari Interface
Safari Mobile Version Information
Google Chrome Lite Interface
Internet Explorer Mobile 6 Interface
Operators Cooperated with Opera
Opera Mini Interface
Mobile Terminals Preinstalled with Opera Mini
Monthly Web Browsing Number of Opera Mini Users, Jul, 2008-Jun, 2010
Monthly Traffic Consumption of Opera Mini Users, Jul, 2008-Jun, 2010
Opera Mobile Interface
Mobile Terminals Preinstalled with Opera Mobile
Firefox for Maemo Interface
NetFront Interface
Financing of UC Mobile Ltd
UCWEB Interface
UCMobile Interface
QQ Mobile Browser Interface
GO Browser Interface
Mach5 Mobile Browser Interface
Partners of DraTek
Star Mobile Browser Interface