Overview:
The Personal Navigation Device (PND) market has witnessed a tremendous growth in the last few years. Demand for navigation systems coupled with aggressive price reduction by the market players is driving the growth of this market. On the other hand, the emergence of low cost in-dash navigation systems and GPS smart phones as an alternate navigation device, along with the commoditization of the market, poses serious threat to the growth of this market in the near future.
Though the number of PND units sold, worldwide, is growing, the average revenue per unit is steadily declining. In order to maintain a competitive edge and differentiate themselves from their competitors, the PND vendors are continuously adding new features to their product offerings. New models with better user interface are being launched to improve information presentation. The vendors are incorporating new product features like automatic speech recognition, digital camera and digital TV to differentiate their products from their competitors.
The report by TechNavio Insights forecasts the size of the global personal navigation devices market (PND) over the period 2008-2012. It segments the market into three geographic regions: Americas, APAC and EMEA, representing the market size and forecast for each of these regions. Further, it discusses the key market trends, drivers and challenges of the global personal navigation devices market and profiles some of the key vendors of this industry.
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