Overview:

Introduction

This report forms a part of the Datamonitor's newly introduced product series titled ""Product Insights"". It aims to provide analysis to clients on the new product launches across various industry sectors.

Scope

* Examines new product launches in the Indian confectionery market, segmented by key categories
* Contextualizes India in the new product launches globally
* Identifies the key players in the market leading the new product launches
* Provides an analysis on the new product launches by leading flavors, claims, packaging and price points

Highlights

Globally, India ranked 17th in terms of the number of new products launched in the confectionery market in 2009.

Sugar confectionery contributed 47% to all new product launches in the Indian confectionery market in 2009, followed by chocolate, which accounted for 29%. During 2009, cereal bars as a category contributed a mere 8% to the overall new product launches in the Indian confectionery market.

In 2009, 'vegetarian' emerged as the most popular claim among all new confectionery products launched in India while plastic was the most popular packaging material. Half of the new products launched in the Indian confectionery market in 2009 were priced below INR20.

Reasons to Purchase

* Assess product innovation trends in your market
* Learn from successful new product launches

Overview 1
Catalyst 1
Summary 1
Executive Summary 2
New Product Launches: a Global Perspective 2
New Product Launches in India 2
Product Launch Analysis 3
Introduction 4
Product Launch Analytics 4
Market Data Analytics 4
Definition 5
New Product Launches: A Global Perspective 11
Overview 11
Key trends driving new product launches globally 12
New product launches by confectionery categories 28
Comparison of India with leading countries globally 30
Examples of innovative launches 31
New Product Launches in India 33
Overview 33
Key trends driving new product launches in India 34
Category growth versus launch analysis 39
Leading players and their new product launch trends 41
Product Launch Analysis 44
By flavor and fragrance 44
By packaging material 49
By price point 54
By claim and tag 56
Conclusion 60
Highlights 60
Methodology 61
Methodology overview 61
Table of Contents
Product Insights: Confectionery in India DMCM4777/Published September 2010
© Datamonitor. This report is a licensed product and is not to be photocopied Page 7
Primary sources of data 61
Secondary sources of data 61
Appendix 62
Future reading 62
Feedback 62
Ask the analyst 62
Datamonitor consulting 62
Disclaimer 62

LIST OF FIGURES
Figure 1: New product launches in the global confectionery market, by country, 2009 11
Figure 2: Percentage of obese and overweight adults globally 13
Figure 3: Examples of product launches that use the 'healthy' claim, 2009 14
Figure 4: Examples of product launches that use the 'no sugar' claim, 2009 15
Figure 5: Examples of product launches that use the ‘low calorie’ claim, 2009 16
Figure 6: Examples of products claiming to contain ‘no additives’, ‘no artificial colors’, ‘no
artificial flavors’ or ‘no sweeteners’, 2007, 2008 and 2009 17
Figure 7: Consumers' responses to the question: ‘compared to six months ago, to what extent
do you feel the following have improved or worsened?’ 18
Figure 8: Examples of energy bars and snack items launched in 2009 20
Figure 9: Examples of new products with packaging that encourages consumption on-the-go, 2009 21
Figure 10: Examples of new products that are comforting and relaxing for consumers, 2009 22
Figure 11: Consumption in the global confectionery market (%), by age group, 2008 23
Figure 12: Examples of product launches targeted at children, 2009 24
Figure 13: Examples of product launches in the premium product segment, 2009 25
Figure 14: Examples of product launches in the gum segment that offer functional benefits or are
sugar-free, 2009 26
Figure 15: New product launches in the global confectionery market, by category, 2009 28
Figure 16: Top 10 countries based on number of new confectionery product launches, 2009 31
Figure 17: Some global examples of innovative product launches in 2009 32
Figure 18: New product launches in the Indian confectionery market, by category, 2009 33
Figure 19: Rural and urban FMCG potential profile of India 36
Figure 20: Consumer-class household income distribution in India 37
Figure 21: Category size growth in the Indian confectionery market, by volume and value, 2008–0940
Figure 22: Contribution to and growth in total new confectionery product launches in India, by
category, 2008–09 41
Figure 23: Top five confectionery companies' contributions to new product launches in India, by
category, 2009 43
Figure 24: New product launches in the Indian confectionery market, by flavor/fragrance, 2009 45
Figure 25: Contribution to and growth in total new confectionery product launches in India, by
flavor/fragrance, 2008–09 46
Figure 26: Top five flavors in new confectionery product launches in India, by number of
products, 2005–09 47
Figure 27: New product launches in the Indian confectionery market with a chocolate
flavor/fragrance, by category, 2009 48
Figure 28: Examples of launches with chocolate flavor/fragrance 49
Figure 29: Contribution to and growth in total new confectionery product launches in India, by
packaging material, 2008–09 50
Figure 30: Contribution to and growth in total new confectionery product launches in India, by
packaging material, 2008–09 51
Figure 31: New product launches in the Indian confectionery market using plastic as a packaging
material, by category, 2009 52
Figure 32: Examples of launches with plastic packaging 53
Figure 33: Indian sugar industry statistics at a glance 54
Figure 34: New product launches in the Indian confectionery market, by price point, 2009 55
Figure 35: New product launches in the Indian confectionery market, by claim, 2009 56
Figure 36: Contribution to and growth in total new confectionery product launches in India, by
claim, 2008–09 57
Figure 37: New product launches in the Indian confectionery market that featured vegetarian as a
claim, by category, 2009 58
Figure 38: Examples of launches claimed to be vegetarian 59
Figure 39: Conclusion 60

LIST OF TABLES
Table 1: Confectionery market definitions 5
Table 2: Top 10 players in the Indian confectionery market, by market share and new product
launches, 2009