Overview:

In 2010, China’s milk and dairy industry mainly showed the following characteristics and changes:
(1) The raw milk supply was shortage in 2010，but dairy imports and production substantially increased, liquid milk and solid dairy production and consumption continuously grew, the supply and demand basically kept balance.
(2) Gone out of deficit, cattle farming went though narrow margin of profit in general.
(3) China’s dairy producing companies strengthened the construction of milk resource bases, especially large-scale enterprises. The proportion of the cow farm with more 100 inventories accounts for 28.48% of the national total.
(4) In 2010, the total 13,500 milk purchasing stations were all certified, which effectively protected the milk quality safe.
(5) Dairy processing projects that were newly built and expanded increased significantly. In addition, the implementation of new rules on the access to dairy production promoted the centralized and scaled development of dairy industry.
(6) The market of infant/young child’s milk powder in China was more concerned and domestic companies entered the top-end powder market though purchasing foreign raw milk bases, producing by foreign agents, etc. However, imported milk powder makes up over 80% in the top-end powder market in China.

In 2011, main development trends of milk and dairy market will be expected as follows: the supply of domestic milk supply rallies; the total dairy imports continue to increase; the milk and dairy market are balance between supply and demand; the dairy producing capacity continues to expand, with optimization of product structure.

This annual report shows a reliable reference to meet diverse needs, with systematic, brief and accurate data. It analyzed market developments of milk and dairy in China, changes characteristics in 2010 and forecasts in 2011.

Part One: Analysis of 2010 Dairy Industry Policies and Changes
1.1 Implement of Fine-breed Cow Subsidy in China
1.2 Support of Standardize and Scale Structure of Cow Farms Reconstruction and Enlargement
1.3 Loan Interest Subsidy of Milk Purchasing
1.4 Heilongjiang Government Guide Price of Milk Purchasing
1.5 Milk Station Clear-up Efforts
1.6 Raise Examination Requirements of Dairy Manufacturers Permits
1.7 New National Standards of Dairy Safety

Part Two: 2010 China’s Milk Production Analysis
2.1 Cow Farming Distribution
2.2 Changes of Cow Farming and Milk Production
2.2.1 Cow Inventory Increased to Level of 2008 ago
2.2.2 Cow Yield Increased Slightly
2.2.3 Milk Production Rose Smally
2.3 Problem and Countermeasure of Milk Production
2.4 Milk Price Continuously Hiked
2.5 Cow Costs and Benefits
2.5.1 Cow Costs Pressure Larger
2.5.2 Cow Farming Benefits Increased Slightly
2.5.3 Comparison and Analysis of Cow Costs and Benefits in Main Producing Provinces

Part Three: Analysis of 2010 China’s Dairy Processing Industry
3.1 Dairy Production Analysis
3.1.1 Dairy Production Significantly Increased to 25 million Tons
3.1.2 Liquid Milk, Milk Powder and Other Solid Dairy Production all Rose
3.2 Dairy Production Distribution
3.2.1 Dairy Production Concentrated in Main Milk Producing Provinces
3.2.2 Main Dairy Manufacturers Distribution
3.3 Main Dairy Enterprises and Production Capacity
3.3.1 Production Capacity of Main Dairy Enterprises Accounts for more 50% of National Total
3.3.2 Dairy Production Capacity Increased Largely, Enterprises Distribution Centralized
3.4 Problem and Countermeasure of Dairy Production
3.4.1 Most Dairy Enterprises were Small-Medium Size, Production Capacity Low
3.4.2 Milk Supply Shortfall Lead to Decline of Operation Rate
3.4.3 Fewer Dairy Products, Structure Unitary
3.4.4 Low Degree of Industrialization

Part Four: 2010 Dairy Products Trade Analysis
4.1 General Status of Dairy Trade
4.1.1 Dairy Products Imports Kept on High Growth, Recording 0.69 Million Tons
4.1.2 Dairy Products Export Still Slumped, less 10,000 Tons in 2010
4.2 Milk Powder Trade Analysis
4.2.1 Imported and Exported Milk Powder Varieties
4.2.2 Milk Powder Imports Sharply increased to 0.4 Million Tons, Import Price Kept on High Level
4.2.3 Source and Destinations of Imported Milk Powder
4.2.4 Milk Powder Exports Declined to 3,000 Tons Due to the Return of “Melamine Milk” to Market
4.2.5 Milk Powder Export Mainly Went to Nigeria, Myanmar and Hong Kong
4.3 Fresh Dairy Products Trade Analysis
4.3.1 Imported and Exported Fresh Dairy Products Varieties
4.3.2 Fresh Dairy Products Imports Frozen at 15,000 Tons
4.3.3 Fresh Dairy Products Imports Mainly from New Zealand and Germany
4.3.4 Fresh Dairy Products Exports Kept Low Level of 20,000 Tons
4.3.5 Fresh Dairy Products Exports Mainly Went to Korea and Hong Kong
4.4 Whey Products Import Analysis
4.4.1 Whey Products Import Prices Increased Significantly, Import Volume Declined Slightly
4.4.2 Whey Products Imports Mainly from United States and France, Most Sold to Beijin, Tianjin, Shanghai
4.5 Cheese Import Analysis
4.5.1 Cheese Import Increased Largely to 25,000 Tons
4.5.2 Cheese Imports Mainly from New Zealand, United States and Australia

Part Five: 2010 China’s Dairy Consumption Analysis
5.1 General Status of China’s Dairy Consumption
5.1.1 Low Dairy Consumption per Capita, Unitary Structure
5.1.2 Expenditure and Number of Dairy Consumption Both Increased
5.2 China’s Dairy Consumption Characteristics
5.2.1 Regional Differences in Dairy Consumption
5.2.2 Urban Areas as Main Dairy Consumption Markets
5.2.3 UHT Milk Consumption Hit Highest Market Share
5.3 China’s Dairy Consumption Analysis
5.3.1 2010 Dairy Consumption Reached 18 Million Tons
5.3.2 Liquid Milk Consumption Declined Slowly
5.3.3 Yogurt Consumption Growth Sped up
5.3.4 Milk Powder Consumption Increased Slightly and Growth Slowed Down

Part Six: 2010 Dairy Market Prices Changes
6.1 Analysis on Liquid Milk Market Prices Change
6.1.1 Pasteurized Milk Market Prices Went Higher and Growth Relatively Faster
6.1.2 UHT Milk Market Prices Abruptly Rose
6.2 Yogurt Market Prices Increased Largely
6.3 Milk Powder Prices Change
6.3.1 Infant/Young Child’s Milk Powder Prices Increased Slightly
6.3.2 Adult Milk Powder Prices Changed Little

Part Seven: 2011 China’s Milk and Dairy Supply-Demand Forecast
7.1 Cow Farming and Milk Production Forecast
7.1.1 Cow Farms with more 100 Inventories Accounts for 30% of National Total.
7.1.2 Cow Inventory to Increased Slightly, Milk Production Increased to 36 Million Tons
7.1.3 Shortage of Milk Supply-Demand Relieves, Milk Prices Hold Steady
7.1.4 Cow Farming Costs to Decrease Slightly
7.1.5 Cow Farming Benefits to Increase Slightly
7.2 2011 China’s Dairy Production Forecast
7.2.1 Dairy Production to 21 Million Tons
7.2.2 Liquid Milk Production to 18 Million Tons
7.2.3 Milk Powder Production to 1.2 Million Tons
7.3 2011 China’s Dairy Import and Export Forecast
7.3.1 Dairy Imports and Exports Both to Increase
7.3.2 Milk Powder Import Still to Rise Sharply
7.3.3 Whey Products Imports to Move up Steadily
7.3.4 Cheese Imports to Increase Largely
7.3.5 Fresh Milk and Milk Powder Exports Both to Ascend Slightly
7.4 2011 China’s Dairy Consumption Forecast
7.4.1 Dairy Consumption to 22 Million Tons
7.4.2 Dairy Supply-Demand to Balance, Market Prices to Keep Smooth
7.4.3 Gap Between Urban Households and Rural Households of Dairy Consumption to Shorten Gradually
7.4.4 Strengthen Scaled Standard Farming Construction, Improve Dairy Quality

Attached Tables and Figures
Maps
Map 1, China’s Milk Production by Province and County
Map 2, China’s Milk Manufacturing Capacity by Province
Map 3, China’s Dairy Production by Province
Map 3, China’s Main Dairy Enterprises Distribution

Table Contents
Table 1, Fine-breed Cow Subsidy in China
Table 2, Central Government’s Subsidy for Different Scaled Cattle Farms
Table 3, Comparison of New and Old Examination Rules on Dairy Manufacturers Permits
Table 4, Comparison of New and Old Examination Rules on Infant/Young Child’s Milk Powder Manufacturers Permits
Table 5, Comparison of Old & New National Standards for Dairy Safety
Table 6, Percentage of Cow Farms with more 100 Inventories, 2008-2010
Table 7, 2010 China’s Large-Sized Cow Pasture
Table 8, China’s Cow Inventory by Province, 2008-2010
Table 9, China’s Cow Yield by Province, 2008-2010
Table 10, 2010 China’s Milk Production by Province, 2008-2010
Table 11, Forecast of 2011 China’s Scaled Farming, Cow Inventory and Milk Production
Table 12, China’s Milk Price Changes in Main Producing Provinces by Month, 2008-2010
Table 13, China’s Milk Price, Feedstuff Cost and Cattle Farming Benefits in Main Producing Provinces, 2008-2010
Table 14, China’s Liquid Milk, Solid Dairy and Milk Powder Production, 2009-2011
Table 15, China’s Dairy, Liquid Milk and Solid Dairy Production by Province, 2008-2010
Table 16, 2010 Manufacturing Capacity of China’s Dairy Enterprises with more 500MT/Day
Table 17, China’s Milk Supply-Demand Balance in Main Dairy Producing Provinces, 2008-2010
Table 18, China’s Dairy Import Volume, Export Volume and Values by Variety, 2009-2010
Table 19, China’s Milk Powder Imports and Import Price by Variety, 2009-2010
Table 20, China’s Milk Powder Imports and Import Price by Original Country, 2009-2010
Table 21, China’s Milk Powder Imports and Import Price by Province, 2009-2010
Table 22, China’s Milk Powder Exports and Export Price by Variety, 2009-2010
Table 23, China’s Milk Powder Exports and Export Price by Country of Destination, 2009-2010
Table 24, China’s Fresh Milk Imports and Import Price by Variety, 2009-2010
Table 25, China’s Fresh Milk Imports and Import Price by Original Country, 2009-2010
Table 26, China’s Fresh Milk Imports and Import Price by Province, 2009-2010
Table 27, China’s Fresh Milk Exports and Export Price by Variety, 2009-2010
Table 28, China’s Fresh Milk Exports and Export Price by Country of Destination, 2009-2010
Table 29, China’s Whey Products Imports and Import Price, 2009-2010
Table 30, China’s Whey Products Imports and Import Price by Original Country, 2009-2010
Table 31, China’s Whey Products Imports and Import Price by Province, 2009-2010
Table 32, China’s Cheese Imports and Import Price, 2009-2010
Table 33, China’s Cheese Imports and Import Price by Original Country, 2009-2010
Table 34, China’s Cheese Imports and Import Price by Province, 2009-2010
Table 35, Forecast of 2011 China’s Dairy Import and Export Volume by Variety
Table 36, Per Capita Dairy Consumption of China’s Urban and Rural Residents, 2008-2010
Table 37, Per Capita Fresh Milk, Yogurt and Milk Powder Consumption of China’s Urban Residents, 2008-2010
Table 38, Forecast of 2011 Per Capita Dairy Consumption of China’s Urban and Rural Residents

Figures
Figure 1, 2010 China’s Different Scaled Cow Farming
Figure 2, China’s Cow Inventory, 1990-2010
Figure 3, 2010 China’s Cow Inventory by Province
Figure 4, China’s Cow Inventory in Main Producing Provinces, 1990-2010
Figure 5, China’s Cow Yield, 1990-2010
Figure 6, 2010 China’s Cow Yield by Province
Figure 7, China’s Cow Yield in Main Producing Provinces, 1990-2010
Figure 8, China’s Milk Production, 1990-2010
Figure 9, 2010 China’s Milk Production by Province
Figure 10, China’s Milk Production in Main Producing Provinces, 1990-2010
Figure 11, Change of Milk Price in Main Producing Provinces by Month, 2008-2010
Figure 12, Change of Corn and Soybean Meal Prices in Main Milk Producing Provinces, 2008-2010
Figure 13, Change of Feedstuff Cost and Cattle Farming Benefits in Main Milk Producing Provinces by Month, 2008-2010
Figure 14, Change of China’s Dairy, Liquid Milk and Solid Dairy Production, 2000-2010
Figure 15, 2010 China’s Dairy Production by Provinces
Figure 16, Change of Dairy Production in Main Producing Provinces, 2000-2010
Figure 17, 2010 China’s Liquid Milk Production by Provinces
Figure 18, Change of Liquid Milk Production in Main Producing Provinces, 2000-2010
Figure 19, 2010 China’s Solid Dairy Production by Provinces
Figure 20, Change of Solid Dairy Production in Main Producing Provinces, 2000-2010
Figure 21, 2010 China’s Milk Processing Capacity by Province
Figure 22, 2010 China’s Main Dairy Enterprises Scale by Manufacturing Capacity per day
Figure 23, Change of China’s Dairy Imports and Exports, 2003-2010
Figure 24, China’s Dairy Imports and Growth Rate, 2003-2010
Figure 25, 2010 China’s Dairy Import Structure
Figure 26, China’s Dairy Exports and Growth Rate, 2003-2010
Figure 27, 2010 China’s Dairy Export Structure
Figure 28, China’s Milk Powder Imports and Growth Rate, 2003-2010
Figure 29, 2010 China’s Milk Powder Import Structure
Figure 30, China’s Milk Powder Imports by Variety, 2003-2010
Figure 31, China’s Milk Powder Import Prices by Variety, 2003-2010
Figure 32, 2010 Major Original Countries of Milk Powder Imports
Figure 33, China’s Milk Powder Imports by Original Country, 2003-2010
Figure 34, China’s Milk Powder Import Prices by Original Country, 2003-2010
Figure 35, 2010 Major Provinces of Milk Powder Imports
Figure 36, China’s Milk Powder Imports by Province, 2003-2010
Figure 37, China’s Milk Powder Import Prices by Province, 2003-2010
Figure 38, China’s Milk Powder Exports and Growth Rate, 2003-2010
Figure 39, 2010 China’s Milk Powder Export Structure
Figure 40, 2010 Major Destination Countries of Milk Powder Exports
Figure 41, China’s Fresh Milk Imports and Growth Rate, 2003-2010
Figure 42, 2010 China’s Fresh Milk Import Structure
Figure 43, China’s Fresh Milk Imports by Variety, 2003-2010
Figure 44, China’s Fresh Milk Import Prices by Variety, 2003-2010
Figure 45, 2010 Major Original Countries of Fresh Milk Imports
Figure 46, China’s Fresh Milk Imports by Original Country, 2003-2010
Figure 47, China’s Fresh Milk Import Prices by Original Country, 2003-2010
Figure 48, China’s Fresh Milk Exports and Growth Rate, 2003-2010
Figure 49, 2010 China’s Fresh Milk Export Structure
Figure 50, China’s Fresh Milk Powder Exports by Variety, 2003-2010
Figure 51, China’s Fresh Milk Powder Export Prices by Variety, 2003-2010
Figure 52, 2010 Major Destination Countries of Milk Powder Exports
Figure 53, China’s Whey Products Imports and Growth Rate, 2003-2010
Figure 54, China’s Whey Products Imports and Import Prices, 2003-2010
Figure 55, 2010 Major Original Country of Whey Products Imports
Figure 56, Whey Products Imports by Original Country, 2003-2010
Figure 57, Whey Products Import Prices by Original Country, 2003-2010
Figure 58, 2010 Major Provinces of Whey Products Imports
Figure 59, Whey Products Imports by Province, 2003-2010
Figure 60, Whey Products Import Prices by Province, 2003-2010
Figure 61, China’s Cheese Imports and Growth Rate, 2003-2010
Figure 62, China’s Cheese Imports and Import Price, 2003-2010
Figure 63, 2010 Original Countries of Cheese Imports
Figure 64, Cheese Imports by Original Country, 2003-2010
Figure 65, Cheese Import Prices by Original Country, 2003-2010
Figure 66, Per Capita Dairy Consumption in China, 2000-2010
Figure 67, Per Capita Dairy Consumption of China’s Urban and Rural Residents, 2000-2010
Figure 68, Per Capita Dairy Consumption Cost of China’s Urban Residents, 2005-2010
Figure 69, 2010 Dairy Consumption Structure of China’s Urban Residents
Figure 70, Per Capita Fresh Milk, Yogurt and Milk Powder Consumption of China’s Urban Residents, 2003-2010
Figure 71, China’s Pasteurized Milk and UHT Milk Retail Prices in Bigger City by Month, 2008-2010
Figure 72, China’s Fresh Milk Price in Main Consumption Province by Month, 2007-2010
Figure 73, China’s Yogurt and Milk Powder Retail Price in Whole Market by Month, 2008-2010