Overview:

Google has been the most successful Internet company to date, a cash-making machine, dominating the online advertising market. Offering a large variety of online services for free, Google promotes the "do no evil" mantra to portray themselves as a platform, next-generation corporation that can peacefully coexist with and serve the online society. However, Google has accumulated enough market share and portfolio to effectively become an Internet monopoly.

In this report, we analyze the strategy pattern Google is following, which is similar to the one the Standard Oil Company followed more than a century ago. Based on this analysis, we make predictions of future strategies that are likely to be followed by Google and suggest possible corporate acquisition plans in the near and long-term future.

Learn about Google acquisition targets, and why the are targets, before you hear about them in the media !!

Key Benefits:

- Analysis of Google business model
- Comparison of Google with the business patterns followed by Standard Oil
- Future strategy analysis of Google and the mobile market
- Analysis of Google as a service offerings and implications
- Analysis and insights on Google entering the TV and video distribution business
- Predictions on future company acquisitions
- Implications on service providers

Questions Answered in Report:

- How does Google make money and how can they sustain the current business model?
- Which markets will be directly affected by an expanding Google corporation?
- How can the Internet affect the financial system?
- How can Google affect the digital economy?
- How can Google and Tier-1 service providers complement and coexist?
- What value does Google bring to the mobile market?
- What kind of companies may be Google next acquisition targets?

Audience:

* Competitors to Google: Any company that either already has or is contemplating a competing line-of-business, application, product, service, etc.
* Investor Community: Investment banks, private equity, venture capital, angel fund investors, and any other entity seeking to invest in any venture that is impacted (positively or negatively) by Google
* Small Companies and Start-up's: Any small company or start-up that has a new idea or business that could be impacted (positively or negatively) by Google
* Others: Google continues to expand in depth and breadth of product areas and influence throughout many industries including search, media, communications, content, telephony, applications, and more. Google Watch provides a competitive advantage and insights for subscribers.
* Comprehensive Analysis: People interested in this report will also be interested in Google Watch

1          Introduction   4

2          The art of selling stuff for free       4

3          The Standard Oil Internet Company        5

3.1       Google Information Mining and Manufacturing6

3.2       The Google Data Railroad7

4          Google on a TV set near you         8

4.1       The TV and video market redux    9

4.2       Evidence       10

4.3       Potential targets       10

5          Google as a Service            10

5.1       A cloudy strategy     10

5.2       Starting small            11

5.3       Going Hybrid: Entering the enterprise business            11

5.4       Google Apps for Service Providers           12

5.5       Potential targets       12

6          Google goes mobile            13

6.1       The invasion of Android(s)            13

6.2       Google Voice            14

6.3       Strategy         15

6.3.1   Navigation     15

6.3.2   Travel16

7          Google Money          17

8          The Google effect: Implications     17

8.1       Telecommunications           17

8.1.1   Google strategies     18

8.1.2   Telco strategies for the future        18

8.2       Media industry          19

8.3       Information technology       19

8.4       Finance         20

9          Conclusion   21

Index of figures

Figure 1: Map of Standard Oil pipelines, early 1900s. Ports, oil fields and refineries are connected with pipelines        7

Figure 2: Sprint NextTel USA IP Network (Source: Sprint).     8

Figure 3: Advertising perception among persons 18+ (TVB media comparisons study, 2010, Knowledge Networks Inc)            9

Figure 4: Android developer base compared with other platforms     14