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The Top 10 Mobile Handset Manufacturers
Product ID : VST-663-12969
Published Date : Jan 2011
Pages : 132

 

Overview:

Introduction

This report provides decision-making support by giving an in-depth analysis of market dynamics, drivers and resistors, and trends in the global mobile handset manufacturing industry between 2009-14. It ranks the leading global handset manufacturers by segmental revenues, and examines their recent financial performance, growth strategies and strengths, weaknesses, opportunities and threats.

Features and benefits

* Access in-depth analysis of the global mobile handset industry outlook, including market dynamics and forecasts for the period 2009–14.
* Develop an understanding of key issues, trends and opportunities in the mobile handset industry.
* Rank the top 10 leading players in the global handset manufacturing industry, based on segmental revenues.
* Learn from the strategies of leading manufacturers to target future growth markets effectively, avoid their mistakes and replicate their successes.
* Benchmark your performance against the major mobile handset manufacturers.

Highlights

The global mobile handset industry was valued at approximately $133bn in 2009. Revenues witnessed a decline of 6.7% over 2008, largely owing to the weakness in the global economy. However, as the global economy recovers, Business Insights forecasts that the industry will grow at a CAGR of 17.1% during the period 2009–14 to reach $293bn by 2014.
The industry’s growth will be largely driven by smartphones. Reflecting strong pent-up demand, smartphone devices will post shipment growth rates of 27.4% to reach 712m in 2014 from 112m in 2009. The segment contributed to an overwhelming 78.7% of the industry’s profits, yet accounted for a mere 17.2% share of shipments in 2009.
Asia-Pacific is the growth engine for the industry, contributing to nearly 46.8% of total shipments in 2009. The Asia-Pacific market is forecasted to grow at a CAGR of 10.4% during 2009–14, to finally contribute to more than half of the industry’s revenues by 2014. The growth will be largely driven by India and China.

Your key questions answered

* What was and will be the size of mobile handset market during 2009–14? Which factors are driving and inhibiting market growth?
* What are the major emerging trends in the mobile handset industry? Which regions are showing the greatest growth potential?
* Who are the leading players in the mobile handset manufacturing industry? How are they performing financially?
* What strengths, weaknesses, opportunities and threats do the leading players in the handset manufacturing industry face?
* What is the focus of leading mobile handset manufacturers and what strategies are they deploying to gain a competitive advantage?


Table Of Contents :

Executive Summary
   The global handset industry outlook
   Nokia
   Samsung
   LG
   Apple
   RIM
   Sony Ericsson
   Motorola
   Sharp
   HTC
   ZTE
   Other major players
[Missing title]
   Disclaimer
Introduction
   What is this report about?
   Who is this report for?
   Methodology
The global handset industry outlook
   Summary
   Market dynamics
      Global handset industry by shipments
      Product segmentation
      Geographic segmentation
      Smartphone shipments by region
      Feature phone shipments by region
   Competitive positioning of key players
      The top 10 vendors by segmental revenues
   The top 10 handset vendors
   Drivers of the handset industry
      Growing smartphone demand fuels growth
      Increasing mobile broadband subscriptions boosting the industry
   Market inhibitors
      Component shortages and tablet cannibalization hampering industry growth
      Fierce competition results in declining average selling prices (ASP’s) and profits
   Trends in the handset industry
      Emerging markets are the growth engines of the industry
      The rise of low-cost manufacturers is changing the industry’s dynamics
      Device convergence facilitated by emerging technologies
      Companies reduce outsourcing operations to cut costs
Nokia
   Summary
   Company overview
   Recent financial performance
      Performance by business segment
   Growth strategies
      Launching affordably priced models to sustain market leadership
      Strengthening core handset business through acquisitions and alliances
      Focus on high end devices to offset competition
      Streamlining costs to increase operational efficiency
   Nokia SWOT analysis
Samsung
   Summary
   Company overview
   Recent financial performance
      Performance by business segment
   Growth strategies
      Launching apps store and OS platform to counter weakness in content
      Pursuing joint promotions with US carriers to sustain market leadership
      Outsourcing production to emerging markets for cost-reduction
   Samsung SWOT analysis
LG
   Summary
   Company overview
   Recent financial performance
      Performance by business segment
   Growth strategies
      Revamping mobile handset business to offset declining market share and profits
      Co-partnering with US carriers to strengthen market presence
      Outsourcing production to circumvent subsidies
      Focusing on emerging technologies to drive growth
      Emerging markets offer considerable business opportunity
   LG SWOT analysis
Apple
   Summary
   Company overview
   Recent financial performance
      Performance by business segment
   Growth strategies
      Targeting the enterprise segment to drive iPhone growth
      Strengthening home country’s distribution network
      Expanding into mobile advertising through M&A
      Enhancing the mobile apps ecosystem to enhance user experience
   Apple SWOT analysis
RIM
   Company overview
   Recent financial performance
      Performance by business segment
   Growth strategies
      Converting emerging markets’ threat into opportunity
      Expanding production facilities in key Latin American markets for cost-reduction
   RIM SWOT analysis
Sony Ericsson
   Summary
   Company overview
   Recent financial performance
      Performance by business segment
   Growth strategies
      Turn-around strategy reduces costs and increases profits
      Focusing on the US and China to offset declining market share
   Sony Ericsson SWOT analysis
Motorola
   Summary
   Company overview
   Recent financial performance
      Performance by business segment
   Growth strategies
      Focusing on priority markets to offset declining market share
   Motorola SWOT analysis
Sharp
   Summary
   Company overview
   Recent financial performance
      Performance by business segment
   Growth strategies
      Overseas markets drive handset growth
   Sharp SWOT analysis
HTC
   Summary
   Company overview
   Recent financial performance
      Performance by business segment
   Growth strategies
      Bolstering retail distribution network to widen market reach
      Emerging markets offer substantial growth opportunities
   HTC SWOT analysis
ZTE
   Summary
   Company overview
   Recent financial performance
      Performance by business segment
   Growth strategies
      Revamping brand image to drive smartphone growth
      Focusing on advanced economies to drive overseas sales
   ZTE SWOT analysis
Other major players
   Summary
   Panasonic
   Huawei
   Kyocera
   HP Palm
   TCL
   G’Five
   QXM
   Glossary/Abbreviations


Publisher : Business Insights