Overview:

Introduction

This slide deck provides direct answers to the important questions regarding consumers’ behaviour towards Financial Services products. This series of reports provides country specific data, set against a global backdrop, to ensure the reader knows What Consumers Want in their area of Financial Services.

Features and benefits

* The brief highlights the key findings of Datamonitor's FS Consumer Insight survey for the cards market in Sweden
* Answers to key questions are provided such as product penetration, channel of choice, reasons for product & provider choice and important attributes.
* The slide deck also presents data across income and age groups to strengthen and deepen insight, ensuring analysis is relevant to every sector.

Highlights

75.0% of Swedbank credit cards are bought in branch. Nordea and Handelsbanken cards are also largely bought in a branch.
Cashback is an important feature for all but one of the top competitors’ cards in Sweden.
GE Money and IKANO Banken are the providers with the smallest numbers of consumers not using their cards.

Your key questions answered

* This slide pack provides data essential for FS providers wishing to better understand the needs and demands of their customers.
* Uncover white space opportunities across geographies, product sectors, channels and technologies.
* Better understand the ""size of the prize"" dictated by consumer choice and verify or challenge internal assumptions via an independent source.