Overview:

Introduction

This slide deck provides direct answers to the important questions regarding consumers’ behaviour towards Financial Services products. This series of reports provides country specific data, set against a global backdrop, to ensure the reader knows What Consumers Want in their area of Financial Services.

Features and benefits

* The brief highlights the key findings of Datamonitor's FS Consumer Insight survey for the current account and savings markets in Sweden
* Answers to key questions are provided such as product penetration, channel of choice, reasons for product & provider choice and important attributes.
* The slide deck also presents data across income and age groups to strengthen and deepen insight, ensuring analysis is relevant to every sector.

Highlights

Current account holding in Sweden is more prolific than it is globally. 77.2% of Swedish consumers have a current account compared to 71.0% of consumers globally.
The structure of the Swedish current account market is broadly similar to that of the global average. Foreign banks become more popular amongst higher income consumers
Saving account holding is higher in Sweden than it is globally. 73.0% of Swedish consumers have a savings account compared to only 63.7% of consumers globally.

Your key questions answered

* This slide pack provides data essential for FS providers wishing to better understand the needs and demands of their customers.
* Uncover white space opportunities across geographies, product sectors, channels and technologies.
* Better understand the ""size of the prize"" dictated by consumer choice and verify or challenge internal assumptions via an independent source.