Overview:

Airlines - Scandinavia Industry Guide is an essential resource for top-level data and analysis covering the Airlines industry in each of the Scandinavian (Denmark, Norway and Sweden) countries. The report includes easily comparable data on market value, segmentation, and five forces analysis, plus full five year market forecasts for each country. It examines future problems, innovations and potential growth areas within the market.

Scope of the Report

* Contains an executive summary market values, and segmentation
* Provides textual analysis of the industry's prospects, competitive landscape and profiles of leading companies
* Incorporates in-depth five forces competitive environment analysis and scorecards
* Compares data from Denmark, Norway and Sweden, alongside individual chapters on each country. .
* Includes a five-year forecast of the industry

Highlights

The Scandinavian airlines market had a total market value of $9.3 billion in 2009. Norway was the fastest growing country with a CAGR of 0.6% over the 2005–09 period.

Norway is the leading country among the Scandinavian countries, with market revenues of $4.3 billion in 2009.

Norway is expected to lead the Airlines in the scandinavia countries, with a value of $5.5 in 2014

Why you should buy this report

* Spot future trends and developments
* Inform your business decisions
* Add weight to presentations and marketing materials
* Save time carrying out entry-level research

Market Definition

The airlines industry comprises passenger air transportation, including both scheduled and chartered, but excludes air freight transport. Industry volumes are defined as the total number of revenue passengers enplaned (departures) at all airports within the country or region, excluding transit passengers who arrive and depart on the same flight code. For the US and Canada, transborder passengers departing from either country are considered as part of the international segment. Industry value is defined as the total revenue obtained by airlines from transporting these passengers. This avoids the double-counting of passengers. All currency conversions in this profile were carried out using constant 2009 average annual exchange rates.

INTRODUCTION 9
What is this report about? 9
Who is the target reader? 9
Market definition 9
SCANDINAVIA AIRLINES INDUSTRY OUTLOOK 10
Market Analysis 10
Market Revenues 11
AIRLINES IN THE DENMARK 18
MARKET OVERVIEW 18
MARKET VALUE 19
MARKET VOLUME 20
MARKET SEGMENTATION I 21
MARKET SEGMENTATION II 22
FIVE FORCES ANALYSIS 23
LEADING COMPANIES 33
MARKET FORECASTS 40
MACROECONOMIC INDICATORS 43
AIRLINES IN NORWAY 45
MARKET OVERVIEW 45
MARKET VALUE 46
MARKET VOLUME 47
MARKET SEGMENTATION I 48
MARKET SEGMENTATION II 49
FIVE FORCES ANALYSIS 50
LEADING COMPANIES 60
MARKET FORECASTS 75
MACROECONOMIC INDICATORS 78
AIRLINES IN SWEDEN 80
MARKET OVERVIEW 80
MARKET VALUE 81
MARKET VOLUME 82
MARKET SEGMENTATION I 83
MARKET SEGMENTATION II 84
FIVE FORCES ANALYSIS 85
LEADING COMPANIES 95
MARKET FORECASTS 102
MACROECONOMIC INDICATORS 105
APPENDIX 107
Data Research Methodology 107
About Datamonitor 108
Disclaimer 108

LIST OF TABLES
Table 1: Scandinavia airlines industry, revenue ($bn), 2005–14 12
Table 2: Scandinavia airlines industry, revenue ($bn), 2005–09 14
Table 3: Scandinavia airlines industry forecast, revenue ($bn), 2009–14 16
Table 4: Denmark airlines industry value: $ billion, 2005–09 19
Table 5: Denmark airlines industry volume: million passengers, 2005–09 20
Table 6: Denmark airlines industry segmentation I:% share, by volume, 2009 21
Table 7: Denmark airlines industry segmentation II: % share, by value, 2009 22
Table 8: Cimber Air A/S: key facts 33
Table 9: SAS Group: key facts 34
Table 10: SAS Group: key financials ($) 36
Table 11: SAS Group: key financials (SEK) 36
Table 12: SAS Group: key financial ratios 36
Table 13: Thomas Cook Airlines Scandinavia A/S: key facts 39
Table 14: Denmark airlines industry value forecast: $ billion, 2009–14 40
Table 15: Denmark airlines industry volume forecast: million passengers, 2009–14 42
Table 16: Denmark size of population (million), 2005–09 43
Table 17: Denmark gdp (constant 2000 prices, $ billion), 2005–09 43
Table 18: Denmark gdp (current prices, $ billion), 2005–09 43
Table 19: Denmark inflation, 2005–09 44
Table 20: Denmark consumer price index (absolute), 2005–09 44
Table 21: Denmark exchange rate, 2005–09 44
Table 22: Norway airlines industry value: $ billion, 2005–09 46
Table 23: Norway airlines industry volume: million passengers, 2005–09 47
Table 24: Norway airlines industry segmentation I:% share, by volume, 2009 48
Table 25: Norway airlines industry segmentation II: % share, by value, 2009 49
Table 26: British Airways Plc: key facts 60
Table 27: British Airways Plc: key financials ($) 61
Table 28: British Airways Plc: key financials (£) 62
Table 29: British Airways Plc: key financial ratios 62
Table 30: Norwegian Air Shuttle AS: key facts 65
Table 31: Norwegian Air Shuttle AS: key financials ($) 66
Table 32: Norwegian Air Shuttle AS: key financials (NOK) 67
Table 33: Norwegian Air Shuttle AS: key financial ratios 67
Table 34: SAS Group: key facts 70
Table 35: SAS Group: key financials ($) 71
Table 36: SAS Group: key financials (SEK) 72
Table 37: SAS Group: key financial ratios 72
Table 38: Norway airlines industry value forecast: $ billion, 2009–14 75
Table 39: Norway airlines industry volume forecast: million passengers, 2009–14 77
Table 40: Norway size of population (million), 2005–09 78
Table 41: Norway gdp (constant 2000 prices, $ billion), 2005–09 78
Table 42: Norway gdp (current prices, $ billion), 2005–09 78
Table 43: Norway inflation, 2005–09 79
Table 44: Norway consumer price index (absolute), 2005–09 79
Table 45: Norway exchange rate, 2005–09 79
Table 46: Sweden airlines industry value: $ billion, 2005–09 81
Table 47: Sweden airlines industry volume: million passengers, 2005–09 82
Table 48: Sweden airlines industry segmentation I:% share, by volume, 2009 83
Table 49: Sweden airlines industry segmentation II: % share, by value, 2009 84
Table 50: Malmö Aviation: key facts 95
Table 51: SAS Group: key facts 96
Table 52: SAS Group: key financials ($) 98
Table 53: SAS Group: key financials (SEK) 98
Table 54: SAS Group: key financial ratios 99
Table 55: TUIfly Nordic: key facts 101
Table 56: Sweden airlines industry value forecast: $ billion, 2009–14 102
Table 57: Sweden airlines industry volume forecast: million passengers, 2009–14 104
Table 58: Sweden size of population (million), 2005–09 105
Table 59: Sweden gdp (constant 2000 prices, $ billion), 2005–09 105
Table 60: Sweden gdp (current prices, $ billion), 2005–09 105
Table 61: Sweden inflation, 2005–09 106
Table 62: Sweden consumer price index (absolute), 2005–09 106
Table 63: Sweden exchange rate, 2005–09 106

LIST OF FIGURES
Figure 1: Scandinavia airlines industry, revenue ($bn), 2005–14 11
Figure 2: Scandinavia airlines industry, revenue ($bn), 2005–09 13
Figure 3: Scandinavia airlines industry forecast, revenue ($bn), 2009–14 15
Figure 4: Scandinavia airlines industry, Segmentation (%), 2009 17
Figure 5: Denmark airlines industry value: $ billion, 2005–09 19
Figure 6: Denmark airlines industry volume: million passengers, 2005–09 20
Figure 7: Denmark airlines industry segmentation I:% share, by volume, 2009 21
Figure 8: Denmark airlines industry segmentation II: % share, by value, 2009 22
Figure 9: Forces driving competition in the airlines industry in Denmark, 2009 23
Figure 10: Drivers of buyer power in the airlines industry in Denmark, 2009 24
Figure 11: Drivers of supplier power in the airlines industry in Denmark, 2009 25
Figure 12: Factors influencing the likelihood of new entrants in the airlines industry in Denmark, 2009 27
Figure 13: Factors influencing the threat of substitutes in the airlines industry in Denmark, 2009 29
Figure 14: Drivers of degree of rivalry in the airlines industry in Denmark, 2009 31
Figure 15: SAS Group: revenues & profitability 37
Figure 16: SAS Group: assets & liabilities 38
Figure 17: Denmark airlines industry value forecast: $ billion, 2009–14 41
Figure 18: Denmark airlines industry volume forecast: million passengers, 2009–14 42
Figure 19: Norway airlines industry value: $ billion, 2005–09 46
Figure 20: Norway airlines industry volume: million passengers, 2005–09 47
Figure 21: Norway airlines industry segmentation I:% share, by volume, 2009 48
Figure 22: Norway airlines industry segmentation II: % share, by value, 2009 49
Figure 23: Forces driving competition in the airlines industry in Norway, 2009 50
Figure 24: Drivers of buyer power in the airlines industry in Norway, 2009 51
Figure 25: Drivers of supplier power in the airlines industry in Norway, 2009 52
Figure 26: Factors influencing the likelihood of new entrants in the airlines industry in Norway, 2009 54
Figure 27: Factors influencing the threat of substitutes in the airlines industry in Norway, 2009 56
Figure 28: Drivers of degree of rivalry in the airlines industry in Norway, 2009 58
Figure 29: British Airways Plc: revenues & profitability 63
Figure 30: British Airways Plc: assets & liabilities 64
Figure 31: Norwegian Air Shuttle AS: revenues & profitability 68
Figure 32: Norwegian Air Shuttle AS: assets & liabilities 69
Figure 33: SAS Group: revenues & profitability 73
Figure 34: SAS Group: assets & liabilities 74
Figure 35: Norway airlines industry value forecast: $ billion, 2009–14 76
Figure 36: Norway airlines industry volume forecast: million passengers, 2009–14 77
Figure 37: Sweden airlines industry value: $ billion, 2005–09 81
Figure 38: Sweden airlines industry volume: million passengers, 2005–09 82
Figure 39: Sweden airlines industry segmentation I:% share, by volume, 2009 83
Figure 40: Sweden airlines industry segmentation II: % share, by value, 2009 84
Figure 41: Forces driving competition in the airlines industry in Sweden, 2009 85
Figure 42: Drivers of buyer power in the airlines industry in Sweden, 2009 86
Figure 43: Drivers of supplier power in the airlines industry in Sweden, 2009 87
Figure 44: Factors influencing the likelihood of new entrants in the airlines industry in Sweden, 2009 89
Figure 45: Factors influencing the threat of substitutes in the airlines industry in Sweden, 2009 91
Figure 46: Drivers of degree of rivalry in the airlines industry in Sweden, 2009 93
Figure 47: SAS Group: revenues & profitability 99
Figure 48: SAS Group: assets & liabilities 100
Figure 49: Sweden airlines industry value forecast: $ billion, 2009–14 103
Figure 50: Sweden airlines industry volume forecast: million passengers, 2009–14 104