Overview:

Biscuits: Global Industry Guide is an essential resource for top-level data and analysis covering the Biscuits industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis on a global, regional and country basis.

Scope of the Report

* Contains an executive summary and data on value, volume and segmentation
* Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies
* Incorporates in-depth five forces competitive environment analysis and scorecards
* Covers the Global, European and Asia-Pacific markets as well as individual chapters on 5 major markets (France, Germany, Japan, the UK and the US).
* Includes a five-year forecast of the industry

Highlights

The global biscuits market grew by 3.6% in 2009 to reach a value of $38,674.3 million.

In 2014, the global biscuits market is forecast to have a value of $46,080.5 million, an increase of 19.2% since 2009.

The global biscuits market grew by 4.4% in 2009 to reach a volume of 9,224.6 million kg.

In 2014, the global biscuits market is forecast to have a volume of 11,419.4 million kg, an increase of 23.8% since 2009.

Butter-based cookies is the largest segment of the global biscuits market, accounting for 16.9% of the market's total value.

Europe accounts for 43.3% of the global biscuits market value.

Kraft Foods, Inc. is the leading player in the global biscuits market, generating a 19.2% share of the market's value.

Why you should buy this report

* Spot future trends and developments
* Inform your business decisions
* Add weight to presentations and marketing materials
* Save time carrying out entry-level research

Market Definition

The cookies (sweet biscuits) market consists of the retail sales of American cookies, assortment cookies, butter-based cookies, chocolate cookies, cream-filled cookies, plain cookies, wafer cookies, artisanal cookies, in-store bakery cookies and egg-based cookies. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using 2009 annual average exchange rates.

ABOUT DATAMONITOR 2
EXECUTIVE SUMMARY 3
INTRODUCTION 20
What is this report about? 20
Who is the target reader? 20
How to use this report 20
Definitions 20
GLOBAL BISCUITS 21
Market overview 21
Market value 22
Market volume 23
Market segmentation I 24
Market segmentation II 25
Market share 26
Five forces analysis 27
Market distribution 34
Market forecasts 35
BISCUITS IN ASIA-PACIFIC 37
Market overview 37
Market value 38
Market volume 39
Market segmentation I 40
Market segmentation II 41
Market share 42
Five forces analysis 43
Market distribution 50
Market forecasts 51
BISCUITS IN EUROPE 53
Market overview 53
Market value 54
Market volume 55
Market segmentation I 56
Market segmentation II 57
Market share 58
Five forces analysis 59
Market distribution 66
Market forecasts 67
BISCUITS IN FRANCE 69
Market overview 69
Market value 70
Market volume 71
Market segmentation I 72
Market segmentation II 73
Market share 74
Five forces analysis 75
Market distribution 82
Market forecasts 83
Macroeconomic indicators 85
BISCUITS IN GERMANY 87
Market overview 87
Market value 88
Market volume 89
Market segmentation I 90
Market segmentation II 91
Market share 92
Five forces analysis 93
Market distribution 100
Market forecasts 101
Macroeconomic indicators 103
BISCUITS IN JAPAN 105
Market overview 105
Market value 106
Market volume 107
Market segmentation I 108
Market segmentation II 109
Market share 110
Five forces analysis 111
Market distribution 118
Market forecasts 119
Macroeconomic indicators 121
BISCUITS IN THE UNITED KINGDOM 123
Market overview 123
Market value 124
Market volume 125
Market segmentation I 126
Market segmentation II 127
Market share 128
Five forces analysis 129
Market distribution 136
Market forecasts 137
Macroeconomic indicators 139
BISCUITS IN THE UNITED STATES 141
Market overview 141
Market value 142
Market volume 143
Market segmentation I 144
Market segmentation II 145
Market share 146
Five forces analysis 147
Market distribution 154
Market forecasts 155
Macroeconomic indicators 157
COMPANY PROFILES 159
Kraft Foods, Inc. 159
United Biscuits Finance plc 165
Nestle S.A. 166
APPENDIX 173
Data Research Methodology 173

LIST OF TABLES
Table 1: Global biscuits market value: $ million, 2005–09 22
Table 2: Global biscuits market volume: million kg, 2005–09 23
Table 3: Global biscuits market segmentation I:% share, by value, 2009 24
Table 4: Global biscuits market segmentation II: % share, by value, 2009 25
Table 5: Global biscuits market share: % share, by value, 2009 26
Table 6: Global biscuits market distribution: % share, by value, 2009 34
Table 7: Global biscuits market value forecast: $ million, 2009–14 35
Table 8: Global biscuits market volume forecast: million kg, 2009–14 36
Table 9: Asia-Pacific biscuits market value: $ million, 2005–09 38
Table 10: Asia–Pacific biscuits market volume: million kg, 2005–09 39
Table 11: Asia-Pacific biscuits market segmentation I:% share, by value, 2009 40
Table 12: Asia-Pacific biscuits market segmentation II: % share, by value, 2009 41
Table 13: Asia-Pacific biscuits market share: % share, by value, 2009 42
Table 14: Asia-Pacific biscuits market distribution: % share, by value, 2009 50
Table 15: Asia-Pacific biscuits market value forecast: $ million, 2009–14 51
Table 16: Asia–Pacific biscuits market volume forecast: million kg, 2009–14 52
Table 17: Europe biscuits market value: $ million, 2005–09 54
Table 18: Europe biscuits market volume: million kg, 2005–09 55
Table 19: Europe biscuits market segmentation I:% share, by value, 2009 56
Table 20: Europe biscuits market segmentation II: % share, by value, 2009 57
Table 21: Europe biscuits market share: % share, by value, 2009 58
Table 22: Europe biscuits market distribution: % share, by value, 2009 66
Table 23: Europe biscuits market value forecast: $ million, 2009–14 67
Table 24: Europe biscuits market volume forecast: million kg, 2009–14 68
Table 25: France biscuits market value: $ million, 2005–09 70
Table 26: France biscuits market volume: million kg, 2005–09 71
Table 27: France biscuits market segmentation I:% share, by value, 2009 72
Table 28: France biscuits market segmentation II: % share, by value, 2009 73
Table 29: France biscuits market share: % share, by value, 2009 74
Table 30: France biscuits market distribution: % share, by value, 2009 82
Table 31: France biscuits market value forecast: $ million, 2009–14 83
Table 32: France biscuits market volume forecast: million kg, 2009–14 84
Table 33: France size of population (million), 2005–09 85
Table 34: France gdp (constant 2000 prices, $ billion), 2005–09 85
Table 35: France gdp (current prices, $ billion), 2005–09 85
Table 36: France inflation, 2005–09 86
Table 37: France consumer price index (absolute), 2005–09 86
Table 38: France exchange rate, 2005–09 86
Table 39: Germany biscuits market value: $ million, 2005–09 88
Table 40: Germany biscuits market volume: million kg, 2005–09 89
Table 41: Germany biscuits market segmentation I:% share, by value, 2009 90
Table 42: Germany biscuits market segmentation II: % share, by value, 2009 91
Table 43: Germany biscuits market share: % share, by value, 2009 92
Table 44: Germany biscuits market distribution: % share, by value, 2009 100
Table 45: Germany biscuits market value forecast: $ million, 2009–14 101
Table 46: Germany biscuits market volume forecast: million kg, 2009–14 102
Table 47: Germany size of population (million), 2005–09 103
Table 48: Germany gdp (constant 2000 prices, $ billion), 2005–09 103
Table 49: Germany gdp (current prices, $ billion), 2005–09 103
Table 50: Germany inflation, 2005–09 104
Table 51: Germany consumer price index (absolute), 2005–09 104
Table 52: Germany exchange rate, 2005–09 104
Table 53: Japan biscuits market value: $ million, 2005–09 106
Table 54: Japan biscuits market volume: million kg, 2005–09 107
Table 55: Japan biscuits market segmentation I:% share, by value, 2009 108
Table 56: Japan biscuits market segmentation II: % share, by value, 2009 109
Table 57: Japan biscuits market share: % share, by value, 2009 110
Table 58: Japan biscuits market distribution: % share, by value, 2009 118
Table 59: Japan biscuits market value forecast: $ million, 2009–14 119
Table 60: Japan biscuits market volume forecast: million kg, 2009–14 120
Table 61: Japan size of population (million), 2005–09 121
Table 62: Japan gdp (constant 2000 prices, $ billion), 2005–09 121
Table 63: Japan gdp (current prices, $ billion), 2005–09 121
Table 64: Japan inflation, 2005–09 122
Table 65: Japan consumer price index (absolute), 2005–09 122
Table 66: Japan exchange rate, 2005–09 122
Table 67: United Kingdom biscuits market value: $ million, 2005–09 124
Table 68: United Kingdom biscuits market volume: million kg, 2005–09 125
Table 69: United Kingdom biscuits market segmentation I:% share, by value, 2009 126
Table 70: United Kingdom biscuits market segmentation II: % share, by value, 2009 127
Table 71: United Kingdom biscuits market share: % share, by value, 2009 128
Table 72: United Kingdom biscuits market distribution: % share, by value, 2009 136
Table 73: United Kingdom biscuits market value forecast: $ million, 2009–14 137
Table 74: United Kingdom biscuits market volume forecast: million kg, 2009–14 138
Table 75: United Kingdom size of population (million), 2005–09 139
Table 76: United Kingdom gdp (constant 2000 prices, $ billion), 2005–09 139
Table 77: United Kingdom gdp (current prices, $ billion), 2005–09 139
Table 78: United Kingdom inflation, 2005–09 140
Table 79: United Kingdom consumer price index (absolute), 2005–09 140
Table 80: United Kingdom exchange rate, 2005–09 140
Table 81: United States biscuits market value: $ million, 2005–09 142
Table 82: United States biscuits market volume: million kg, 2005–09 143
Table 83: United States biscuits market segmentation I:% share, by value, 2009 144
Table 84: United States biscuits market segmentation II: % share, by value, 2009 145
Table 85: United States biscuits market share: % share, by value, 2009 146
Table 86: United States biscuits market distribution: % share, by value, 2009 154
Table 87: United States biscuits market value forecast: $ million, 2009–14 155
Table 88: United States biscuits market volume forecast: million kg, 2009–14 156
Table 89: United States size of population (million), 2005–09 157
Table 90: United States gdp (constant 2000 prices, $ billion), 2005–09 157
Table 91: United States gdp (current prices, $ billion), 2005–09 157
Table 92: United States inflation, 2005–09 158
Table 93: United States consumer price index (absolute), 2005–09 158
Table 94: United States exchange rate, 2005–09 158
Table 95: Kraft Foods, Inc.: key facts 159
Table 96: Kraft Foods, Inc.: key financials ($) 162
Table 97: Kraft Foods, Inc.: key financial ratios 162
Table 98: United Biscuits Finance plc: key facts 165
Table 99: Nestle S.A.: key facts 166
Table 100: Nestle S.A.: key financials ($) 170
Table 101: Nestle S.A.: key financials (CHF) 170
Table 102: Nestle S.A.: key financial ratios 170