Overview:

Breakfast Cereals: Global Industry Guide is an essential resource for top-level data and analysis covering the Breakfast Cereals industry. It includes detailed data on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of the leading companies. This incisive report provides expert analysis on a global, regional and country basis.

Scope of the Report

* Contains an executive summary and data on value, volume and segmentation
* Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies
* Incorporates in-depth five forces competitive environment analysis and scorecards
* Covers the Global, European and Asia-Pacific markets as well as individual chapters on 5 major markets (France, Germany, Japan, the UK and the US).
* Includes a five-year forecast of the industry

Highlights

The global breakfast cereals market grew by 4.2% in 2009 to reach a value of $25,637.3 million.

In 2014, the global breakfast cereals market is forecast to have a value of $31,450.4 million, an increase of 22.7% since 2009.

The global breakfast cereals market grew by 2.8% in 2009 to reach a volume of 3,791 million kilograms.

In 2014, the global breakfast cereals market is forecast to have a volume of 4,363.6 million kilograms, an increase of 15.1% since 2009.

Ready-to-eat cereals is the largest segment of the global breakfast cereals market, accounting for 87.8% of the market's total value.

Americas accounts for 64.7% of the global breakfast cereals market value.

Kellogg Company is the leading player in the global breakfast cereals market, generating a 37% share of the market's value.

Why you should buy this report

* Spot future trends and developments
* Inform your business decisions
* Add weight to presentations and marketing materials
* Save time carrying out entry-level research

Market Definition

The breakfast cereals market consists of hot cereals and ready-to-eat cereals. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2009 annual average exchange rates.

ABOUT DATAMONITOR 2
EXECUTIVE SUMMARY 3
INTRODUCTION 20
What is this report about? 20
Who is the target reader? 20
How to use this report 20
Definitions 20
GLOBAL BREAKFAST CEREALS 21
Market overview 21
Market value 22
Market volume 23
Market segmentation i 24
Market segmentation ii 25
Market share 26
Five forces analysis 27
Market distribution 33
Market forecasts 34
BREAKFAST CEREALS IN ASIA-PACIFIC 36
Market overview 36
Market value 37
Market volume 38
Market segmentation i 39
Market segmentation ii 40
Market share 41
Five forces analysis 42
Market distribution 48
Market forecasts 49
BREAKFAST CEREALS IN EUROPE 51
Market overview 51
Market value 52
Market volume 53
Market segmentation i 54
Market segmentation ii 55
Market share 56
Five forces analysis 57
Market distribution 63
Market forecasts 64
BREAKFAST CEREALS IN FRANCE 66
Market overview 66
Market value 67
Market volume 68
Market segmentation i 69
Market segmentation ii 70
Market share 71
Five forces analysis 72
Market distribution 78
Market forecasts 79
Macroeconomic indicators 81
BREAKFAST CEREALS IN GERMANY 83
Market overview 83
Market value 84
Market volume 85
Market segmentation i 86
Market segmentation ii 87
Market share 88
Five forces analysis 89
Market distribution 95
Market forecasts 96
Macroeconomic indicators 98
BREAKFAST CEREALS IN JAPAN 100
Market overview 100
Market value 101
Market volume 102
Market segmentation i 103
Market segmentation ii 104
Market share 105
Five forces analysis 106
Market distribution 112
Market forecasts 113
Macroeconomic indicators 115
BREAKFAST CEREALS IN THE UNITED KINGDOM 117
Market overview 117
Market value 118
Market volume 119
Market segmentation i 120
Market segmentation ii 121
Market share 122
Five forces analysis 123
Market distribution 129
Market forecasts 130
Macroeconomic indicators 132
BREAKFAST CEREALS IN THE UNITED STATES 134
Market overview 134
Market value 135
Market volume 136
Market segmentation i 137
Market segmentation ii 138
Market share 139
Five forces analysis 140
Market distribution 146
Market forecasts 147
Macroeconomic indicators 149
COMPANY PROFILES 151
Kellogg Company 151
General Mills, Inc. 156
Ralcorp Holdings Inc 163
APPENDIX 167
Data Research Methodology 167

LIST OF TABLES
Table 1: Global breakfast cereals market value: $ million, 2005–09 22
Table 2: Global breakfast cereals market volume: million kilograms, 2005–09 23
Table 3: Global breakfast cereals market segmentation I:% share, by value, 2009 24
Table 4: Global breakfast cereals market segmentation II: % share, by value, 2009 25
Table 5: Global breakfast cereals market share: % share, by value, 2009 26
Table 6: Global breakfast cereals market distribution: % share, by value, 2009 33
Table 7: Global breakfast cereals market value forecast: $ million, 2009–14 34
Table 8: Global breakfast cereals market volume forecast: million kilograms, 2009–14 35
Table 9: Asia-Pacific breakfast cereals market value: $ million, 2005–09 37
Table 10: Asia–Pacific breakfast cereals market volume: million kilograms, 2005–09 38
Table 11: Asia-Pacific breakfast cereals market segmentation I:% share, by value, 2009 39
Table 12: Asia-Pacific breakfast cereals market segmentation II: % share, by value, 2009 40
Table 13: Asia-Pacific breakfast cereals market share: % share, by value, 2009 41
Table 14: Asia-Pacific breakfast cereals market distribution: % share, by value, 2009 48
Table 15: Asia-Pacific breakfast cereals market value forecast: $ million, 2009–14 49
Table 16: Asia–Pacific breakfast cereals market volume forecast: million kilograms, 2009–14 50
Table 17: Europe breakfast cereals market value: $ million, 2005–09 52
Table 18: Europe breakfast cereals market volume: million kilograms, 2005–09 53
Table 19: Europe breakfast cereals market segmentation I:% share, by value, 2009 54
Table 20: Europe breakfast cereals market segmentation II: % share, by value, 2009 55
Table 21: Europe breakfast cereals market share: % share, by value, 2009 56
Table 22: Europe breakfast cereals market distribution: % share, by value, 2009 63
Table 23: Europe breakfast cereals market value forecast: $ million, 2009–14 64
Table 24: Europe breakfast cereals market volume forecast: million kilograms, 2009–14 65
Table 25: France breakfast cereals market value: $ million, 2005–09 67
Table 26: France breakfast cereals market volume: million kilograms, 2005–09 68
Table 27: France breakfast cereals market segmentation I:% share, by value, 2009 69
Table 28: France breakfast cereals market segmentation II: % share, by value, 2009 70
Table 29: France breakfast cereals market share: % share, by value, 2009 71
Table 30: France breakfast cereals market distribution: % share, by value, 2009 78
Table 31: France breakfast cereals market value forecast: $ million, 2009–14 79
Table 32: France breakfast cereals market volume forecast: million kilograms, 2009–14 80
Table 33: France size of population (million), 2005–09 81
Table 34: France gdp (constant 2000 prices, $ billion), 2005–09 81
Table 35: France gdp (current prices, $ billion), 2005–09 81
Table 36: France inflation, 2005–09 82
Table 37: France consumer price index (absolute), 2005–09 82
Table 38: France exchange rate, 2005–09 82
Table 39: Germany breakfast cereals market value: $ million, 2005–09 84
Table 40: Germany breakfast cereals market volume: million kilograms, 2005–09 85
Table 41: Germany breakfast cereals market segmentation I:% share, by value, 2009 86
Table 42: Germany breakfast cereals market segmentation II: % share, by value, 2009 87
Table 43: Germany breakfast cereals market share: % share, by value, 2009 88
Table 44: Germany breakfast cereals market distribution: % share, by value, 2009 95
Table 45: Germany breakfast cereals market value forecast: $ million, 2009–14 96
Table 46: Germany breakfast cereals market volume forecast: million kilograms, 2009–14 97
Table 47: Germany size of population (million), 2005–09 98
Table 48: Germany gdp (constant 2000 prices, $ billion), 2005–09 98
Table 49: Germany gdp (current prices, $ billion), 2005–09 98
Table 50: Germany inflation, 2005–09 99
Table 51: Germany consumer price index (absolute), 2005–09 99
Table 52: Germany exchange rate, 2005–09 99
Table 53: Japan breakfast cereals market value: $ million, 2005–09 101
Table 54: Japan breakfast cereals market volume: million kilograms, 2005–09 102
Table 55: Japan breakfast cereals market segmentation I:% share, by value, 2009 103
Table 56: Japan breakfast cereals market segmentation II: % share, by value, 2009 104
Table 57: Japan breakfast cereals market share: % share, by value, 2009 105
Table 58: Japan breakfast cereals market distribution: % share, by value, 2009 112
Table 59: Japan breakfast cereals market value forecast: $ million, 2009–14 113
Table 60: Japan breakfast cereals market volume forecast: million kilograms, 2009–14 114
Table 61: Japan size of population (million), 2005–09 115
Table 62: Japan gdp (constant 2000 prices, $ billion), 2005–09 115
Table 63: Japan gdp (current prices, $ billion), 2005–09 115
Table 64: Japan inflation, 2005–09 116
Table 65: Japan consumer price index (absolute), 2005–09 116
Table 66: Japan exchange rate, 2005–09 116
Table 67: United Kingdom breakfast cereals market value: $ million, 2005–09 118
Table 68: United Kingdom breakfast cereals market volume: million kilograms, 2005–09 119
Table 69: United Kingdom breakfast cereals market segmentation I:% share, by value, 2009 120
Table 70: United Kingdom breakfast cereals market segmentation II: % share, by value, 2009 121
Table 71: United Kingdom breakfast cereals market share: % share, by value, 2009 122
Table 72: United Kingdom breakfast cereals market distribution: % share, by value, 2009 129
Table 73: United Kingdom breakfast cereals market value forecast: $ million, 2009–14 130
Table 74: United Kingdom breakfast cereals market volume forecast: million kilograms, 2009–14 131
Table 75: United Kingdom size of population (million), 2005–09 132
Table 76: United Kingdom gdp (constant 2000 prices, $ billion), 2005–09 132
Table 77: United Kingdom gdp (current prices, $ billion), 2005–09 132
Table 78: United Kingdom inflation, 2005–09 133
Table 79: United Kingdom consumer price index (absolute), 2005–09 133
Table 80: United Kingdom exchange rate, 2005–09 133
Table 81: United States breakfast cereals market value: $ million, 2005–09 135
Table 82: United States breakfast cereals market volume: million kilograms, 2005–09 136
Table 83: United States breakfast cereals market segmentation I:% share, by value, 2009 137
Table 84: United States breakfast cereals market segmentation II: % share, by value, 2009 138
Table 85: United States breakfast cereals market share: % share, by value, 2009 139
Table 86: United States breakfast cereals market distribution: % share, by value, 2009 146
Table 87: United States breakfast cereals market value forecast: $ million, 2009–14 147
Table 88: United States breakfast cereals market volume forecast: million kilograms, 2009–14 148
Table 89: United States size of population (million), 2005–09 149
Table 90: United States gdp (constant 2000 prices, $ billion), 2005–09 149
Table 91: United States gdp (current prices, $ billion), 2005–09 149
Table 92: United States inflation, 2005–09 150
Table 93: United States consumer price index (absolute), 2005–09 150
Table 94: United States exchange rate, 2005–09 150
Table 95: Kellogg Company: key facts 151
Table 96: Kellogg Company: key financials ($) 153
Table 97: Kellogg Company: key financial ratios 154
Table 98: General Mills, Inc.: key facts 156
Table 99: General Mills, Inc.: key financials ($) 160
Table 100: General Mills, Inc.: key financial ratios 161
Table 101: Ralcorp Holdings Inc: key facts 163
Table 102: Ralcorp Holdings Inc: key financials ($) 164
Table 103: Ralcorp Holdings Inc: key financial ratios 165