Overview:

Savory Snacks - Scandinavia Industry Guide is an essential resource for top-level data and analysis covering the Savory Snacks industry in each of the Scandinavian (Denmark, Norway and Sweden) countries. The report includes easily comparable data on market value, segmentation, and five forces analysis, plus full five year market forecasts for each country. It examines future problems, innovations and potential growth areas within the market.

Scope of the Report

* Contains an executive summary market values, and segmentation
* Provides textual analysis of the industry's prospects, competitive landscape and profiles of leading companies
* Incorporates in-depth five forces competitive environment analysis and scorecards
* Compares data from Denmark, Norway and Sweden, alongside individual chapters on each country. .
* Includes a five-year forecast of the industry

Highlights

The Scandinavian savory snacks market had a total market value of $906.1 million in 2009. Norway was the fastest growing country with a CAGR of 4.9% over the 2005–09 period.

Norway is the leading country among the Scandinavian countries, with market revenues of $337.1 million in 2009.

Norway is expected to lead the Savory Snacks in the scandinavia countries, with a value of $415.7 in 2014

Why you should buy this report

* Spot future trends and developments
* Inform your business decisions
* Add weight to presentations and marketing materials
* Save time carrying out entry-level research

Market Definition

The savory snacks market consists of the retail sale of processed snacks, potato chips, nuts & seeds, other savory snacks and popcorn. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant 2009 annual average exchange rates.

INTRODUCTION 10
What is this report about? 10
Who is the target reader? 10
Market definition 10
SCANDINAVIA SAVORY SNACKS INDUSTRY OUTLOOK 11
Market Analysis 11
Market Revenues 12
SAVORY SNACKS IN THE DENMARK 19
MARKET OVERVIEW 19
MARKET VALUE 20
MARKET VOLUME 21
MARKET SEGMENTATION I 22
MARKET SEGMENTATION II 23
MARKET SHARE 24
FIVE FORCES ANALYSIS 25
LEADING COMPANIES 31
MARKET DISTRIBUTION 38
MARKET FORECASTS 40
MACROECONOMIC INDICATORS 43
SAVORY SNACKS IN NORWAY 45
MARKET OVERVIEW 45
MARKET VALUE 46
MARKET VOLUME 47
MARKET SEGMENTATION I 48
MARKET SEGMENTATION II 49
MARKET SHARE 50
FIVE FORCES ANALYSIS 51
LEADING COMPANIES 57
MARKET DISTRIBUTION 73
MARKET FORECASTS 74
MACROECONOMIC INDICATORS 77
SAVORY SNACKS IN SWEDEN 79
MARKET OVERVIEW 79
MARKET VALUE 80
MARKET VOLUME 81
MARKET SEGMENTATION I 82
MARKET SEGMENTATION II 83
MARKET SHARE 84
FIVE FORCES ANALYSIS 85
LEADING COMPANIES 91
MARKET DISTRIBUTION 103
MARKET FORECASTS 104
MACROECONOMIC INDICATORS 107
APPENDIX 109
Data Research Methodology 109
About Datamonitor 110
Disclaimer 110

LIST OF TABLES
Table 1: Scandinavia savory snacks industry, revenue ($m), 2005–14 13
Table 2: Scandinavia savory snacks industry, revenue ($m), 2005–09 15
Table 3: Scandinavia savory snacks industry forecast, revenue ($m), 2009–14 17
Table 4: Denmark savory snacks market value: $ million, 2005–09 20
Table 5: Denmark savory snacks market volume: million kilograms, 2005–09 21
Table 6: Denmark savory snacks market segmentation I:% share, by value, 2009 22
Table 7: Denmark savory snacks market segmentation II: % share, by value, 2009 23
Table 8: Denmark savory snacks market share: % share, by value, 2009 24
Table 9: Chips Oyj: key facts 31
Table 10: Kraft Foods, Inc.: key facts 32
Table 11: Kraft Foods, Inc.: key financials ($) 34
Table 12: Kraft Foods, Inc.: key financial ratios 35
Table 13: Corny Bakers First Mexican Food: key facts 37
Table 14: Denmark savory snacks market distribution: % share, by value, 2009 38
Table 15: Denmark savory snacks market value forecast: $ million, 2009–14 40
Table 16: Denmark savory snacks market volume forecast: million kilograms, 2009–14 42
Table 17: Denmark size of population (million), 2005–09 43
Table 18: Denmark gdp (constant 2000 prices, $ billion), 2005–09 43
Table 19: Denmark gdp (current prices, $ billion), 2005–09 43
Table 20: Denmark inflation, 2005–09 44
Table 21: Denmark consumer price index (absolute), 2005–09 44
Table 22: Denmark exchange rate, 2005–09 44
Table 23: Norway savory snacks market value: $ million, 2005–09 46
Table 24: Norway savory snacks market volume: million kilograms, 2005–09 47
Table 25: Norway savory snacks market segmentation I:% share, by value, 2009 48
Table 26: Norway savory snacks market segmentation II: % share, by value, 2009 49
Table 27: Norway savory snacks market share: % share, by value, 2009 50
Table 28: Kraft Foods, Inc.: key facts 57
Table 29: Kraft Foods, Inc.: key financials ($) 60
Table 30: Kraft Foods, Inc.: key financial ratios 60
Table 31: Orkla ASA: key facts 63
Table 32: Orkla ASA: key financials ($) 65
Table 33: Orkla ASA: key financials (NOK) 65
Table 34: Orkla ASA: key financial ratios 66
Table 35: Procter & Gamble Company, The: key facts 68
Table 36: Procter & Gamble Company, The: key financials ($) 70
Table 37: Procter & Gamble Company, The: key financial ratios 70
Table 38: Norway savory snacks market distribution: % share, by value, 2009 73
Table 39: Norway savory snacks market value forecast: $ million, 2009–14 74
Table 40: Norway savory snacks market volume forecast: million kilograms, 2009–14 76
Table 41: Norway size of population (million), 2005–09 77
Table 42: Norway gdp (constant 2000 prices, $ billion), 2005–09 77
Table 43: Norway gdp (current prices, $ billion), 2005–09 77
Table 44: Norway inflation, 2005–09 78
Table 45: Norway consumer price index (absolute), 2005–09 78
Table 46: Norway exchange rate, 2005–09 78
Table 47: Sweden savory snacks market value: $ million, 2005–09 80
Table 48: Sweden savory snacks market volume: million kilograms, 2005–09 81
Table 49: Sweden savory snacks market segmentation I:% share, by value, 2009 82
Table 50: Sweden savory snacks market segmentation II: % share, by value, 2009 83
Table 51: Sweden savory snacks market share: % share, by value, 2009 84
Table 52: Orkla ASA: key facts 91
Table 53: Orkla ASA: key financials ($) 93
Table 54: Orkla ASA: key financials (NOK) 93
Table 55: Orkla ASA: key financial ratios 94
Table 56: Kraft Foods, Inc.: key facts 96
Table 57: Kraft Foods, Inc.: key financials ($) 99
Table 58: Kraft Foods, Inc.: key financial ratios 99
Table 59: Svenska LantChips AB: key facts 102
Table 60: Sweden savory snacks market distribution: % share, by value, 2009 103
Table 61: Sweden savory snacks market value forecast: $ million, 2009–14 104
Table 62: Sweden savory snacks market volume forecast: million kilograms, 2009–14 106
Table 63: Sweden size of population (million), 2005–09 107
Table 64: Sweden gdp (constant 2000 prices, $ billion), 2005–09 107
Table 65: Sweden gdp (current prices, $ billion), 2005–09 107
Table 66: Sweden inflation, 2005–09 108
Table 67: Sweden consumer price index (absolute), 2005–09 108
Table 68: Sweden exchange rate, 2005–09 108

LIST OF FIGURES
Figure 1: Scandinavia savory snacks industry, revenue ($m), 2005–14 12
Figure 2: Scandinavia savory snacks industry, revenue ($m), 2005–09 14
Figure 3: Scandinavia savory snacks industry forecast, revenue ($m), 2009–14 16
Figure 4: Scandinavia savory snacks industry, Segmentation (%), 2009 18
Figure 5: Denmark savory snacks market value: $ million, 2005–09 20
Figure 6: Denmark savory snacks market volume: million kilograms, 2005–09 21
Figure 7: Denmark savory snacks market segmentation I:% share, by value, 2009 22
Figure 8: Denmark savory snacks market segmentation II: % share, by value, 2009 23
Figure 9: Denmark savory snacks market share: % share, by value, 2009 24
Figure 10: Forces driving competition in the savory snacks market in Denmark, 2009 25
Figure 11: Drivers of buyer power in the savory snacks market in Denmark, 2009 26
Figure 12: Drivers of supplier power in the savory snacks market in Denmark, 2009 27
Figure 13: Factors influencing the likelihood of new entrants in the savory snacks market in Denmark, 2009 28
Figure 14: Factors influencing the threat of substitutes in the savory snacks market in Denmark, 2009 29
Figure 15: Drivers of degree of rivalry in the savory snacks market in Denmark, 2009 30
Figure 16: Kraft Foods, Inc.: revenues & profitability 35
Figure 17: Kraft Foods, Inc.: assets & liabilities 36
Figure 18: Denmark savory snacks market distribution: % share, by value, 2009 39
Figure 19: Denmark savory snacks market value forecast: $ million, 2009–14 41
Figure 20: Denmark savory snacks market volume forecast: million kilograms, 2009–14 42
Figure 21: Norway savory snacks market value: $ million, 2005–09 46
Figure 22: Norway savory snacks market volume: million kilograms, 2005–09 47
Figure 23: Norway savory snacks market segmentation I:% share, by value, 2009 48
Figure 24: Norway savory snacks market segmentation II: % share, by value, 2009 49
Figure 25: Norway savory snacks market share: % share, by value, 2009 50
Figure 26: Forces driving competition in the savory snacks market in Norway, 2009 51
Figure 27: Drivers of buyer power in the savory snacks market in Norway, 2009 52
Figure 28: Drivers of supplier power in the savory snacks market in Norway, 2009 53
Figure 29: Factors influencing the likelihood of new entrants in the savory snacks market in Norway, 2009 54
Figure 30: Factors influencing the threat of substitutes in the savory snacks market in Norway, 2009 55
Figure 31: Drivers of degree of rivalry in the savory snacks market in Norway, 2009 56
Figure 32: Kraft Foods, Inc.: revenues & profitability 61
Figure 33: Kraft Foods, Inc.: assets & liabilities 62
Figure 34: Orkla ASA: revenues & profitability 66
Figure 35: Orkla ASA: assets & liabilities 67
Figure 36: Procter & Gamble Company, The: revenues & profitability 71
Figure 37: Procter & Gamble Company, The: assets & liabilities 72
Figure 38: Norway savory snacks market distribution: % share, by value, 2009 73
Figure 39: Norway savory snacks market value forecast: $ million, 2009–14 75
Figure 40: Norway savory snacks market volume forecast: million kilograms, 2009–14 76
Figure 41: Sweden savory snacks market value: $ million, 2005–09 80
Figure 42: Sweden savory snacks market volume: million kilograms, 2005–09 81
Figure 43: Sweden savory snacks market segmentation I:% share, by value, 2009 82
Figure 44: Sweden savory snacks market segmentation II: % share, by value, 2009 83
Figure 45: Sweden savory snacks market share: % share, by value, 2009 84
Figure 46: Forces driving competition in the savory snacks market in Sweden, 2009 85
Figure 47: Drivers of buyer power in the savory snacks market in Sweden, 2009 86
Figure 48: Drivers of supplier power in the savory snacks market in Sweden, 2009 87
Figure 49: Factors influencing the likelihood of new entrants in the savory snacks market in Sweden, 2009 88
Figure 50: Factors influencing the threat of substitutes in the savory snacks market in Sweden, 2009 89
Figure 51: Drivers of degree of rivalry in the savory snacks market in Sweden, 2009 90
Figure 52: Orkla ASA: revenues & profitability 94
Figure 53: Orkla ASA: assets & liabilities 95
Figure 54: Kraft Foods, Inc.: revenues & profitability 100
Figure 55: Kraft Foods, Inc.: assets & liabilities 101
Figure 56: Sweden savory snacks market distribution: % share, by value, 2009 103
Figure 57: Sweden savory snacks market value forecast: $ million, 2009–14 105
Figure 58: Sweden savory snacks market volume forecast: million kilograms, 2009–14 106