Overview:
Introduction
While Australia was spared a recession, its wealthy suffered due to the global financial crisis. The first of its kind, this database sizes the potential affluent client base across all the states and territories of Australia, presenting the number of individuals and the aggregate onshore liquid assets they hold from 2005-9 and forecasted to 2014.
Features and benefits
* Decide which regions to expand into using robust data that sizes your potential market.
* Identify where the largest concentrations of affluent individuals live, helping to target marketing regionally.
* Take the guesswork out of your business planning; use our forecasts to 2014 to guide your growth strategy by region.
Highlights
New South Wales is critical to any players in the private banking and HNW market, as the state's share of the Australian wealth market grows the farther up the wealth scale one looks. New South Wales accounts for 40.5% of those individuals with more than $1m in liquid wealth, which is significantly more than their population would suggest.
The Tasmanian wealth market is limited due to the state's low population and the relatively small proportion of wealthy individuals in the market. Households in the state earn less than the Australian average but has a lower Gini coefficient too, meaning that the state's population is more clustered at low levels of wealth.
Your key questions answered
* Which states and territories are home to the largest affluent populations?
* Which regions will see the fastest growth in their affluent populations as the two speed economy continues?
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