Overview:
Introduction
This slide deck provides direct answers to the important questions regarding consumers’ behaviour towards Financial Services products. This series of reports provides country specific data, set against a global backdrop, to ensure the reader knows What Consumers Want in their area of Financial Services.
Features and benefits
* The brief highlights the key findings of Datamonitor's FS Consumer Insight survey for the mortgages and personal loans markets in India
* Answers to key questions are provided such as product penetration, channel of choice, reasons for product & provider choice and important attributes.
* The slide deck also presents data across income and age groups to strengthen and deepen insight, ensuring analysis is relevant to every sector.
Highlights
In India the bank branch channel is the most powerful channel for consumers buying a mortgage. 66.7% of Indian consumers went in branch to arrange their mortgage compared to a global average of 55.2%
Personal loan holding increases with age up to a peak between the ages of 25-49. Product holding then falls once more down to a low of 5.3% amongst those consumers older than 65.
Trustworthiness and honesty are the most important criteria for a mortgage provider to look appealing within the Indian market.
Your key questions answered
* This slide pack provides data essential for FS providers wishing to better understand the needs and demands of their customers.
* Uncover white space opportunities across geographies, product sectors, channels and technologies.
* Better understand the ""size of the prize"" dictated by consumer choice and verify or challenge internal assumptions via an independent source.
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