Overview:

Introduction

This slide deck provides direct answers to the important questions regarding consumers’ behaviour towards Financial Services products. This series of reports provides country specific data, set against a global backdrop, to ensure the reader knows What Consumers Want in their area of Financial Services.

Features and benefits

* The brief highlights the key findings of Datamonitor's FS Consumer Insight survey for the general and life insurance and pensions market in India
* Answers to key questions are provided such as product penetration, channel of choice, reasons for product & provider choice and important attributes.
* The slide deck also presents data across income and age groups to strengthen and deepen insight, ensuring analysis is relevant to every sector.

Highlights

For health insurance Indian consumers are most interested in a brand they can trust
Convenience is more important to Indian consumers than it is to consumers globally. Nearly 40% of consumers in India valued convenience in an insurance provider.
Indian consumers are very likely to follow the lead of their employer and take the pension offered to them. 54.4% of Indian consumers cited this as a motivation for choosing their pension.

Your key questions answered

* This slide pack provides data essential for FS providers wishing to better understand the needs and demands of their customers.
* Uncover white space opportunities across geographies, product sectors, channels and technologies.
* Better understand the ""size of the prize"" dictated by consumer choice and verify or challenge internal assumptions via an independent source.

DATAMONITOR VIEW
SUMMARY
WHAT CONSUMERS WANT
Presentation content
Product Penetration
Channel of choice
Motivation for choosing that particular product
Important attributes
APPENDIX
Methodology
Datamonitor consulting
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