Overview:
Introduction
This slide deck provides direct answers to the important questions regarding consumers’ behaviour towards Financial Services products. This series of reports provides country specific data, set against a global backdrop, to ensure the reader knows What Consumers Want in their area of Financial Services.
Features and benefits
* The brief highlights the key findings of Datamonitor's FS Consumer Insight survey for the cards market in India
* Answers to key questions are provided such as product penetration, channel of choice, reasons for product & provider choice and important attributes.
* The slide deck also presents data across income and age groups to strengthen and deepen insight, ensuring analysis is relevant to every sector.
Highlights
Ease of acquisition features highly on the criteria for Indian consumers seeking a credit card. Over 30% of Indian consumers considered which card would be the easiest to get before applying.
The two top cards by market share, ICICI and the State Bank of India, both have very different features that attract Indian consumers.
Very few ABN Amro customers take out an account in branch, at 18%, while a further 30% of ABN Amro customers took out their cards via the telephone.
Your key questions answered
* This slide pack provides data essential for FS providers wishing to better understand the needs and demands of their customers.
* Uncover white space opportunities across geographies, product sectors, channels and technologies.
* Better understand the ""size of the prize"" dictated by consumer choice and verify or challenge internal assumptions via an independent source.
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