Table Of Contents :
Methodology
Executive Summary
Chapter 1: Size of the Online Yellow Pages Market
Introduction
Yellow Pages Market Overview
Market Segments and Key Players
Internet and Print Usage
Table 1.1: Statistical Summary of the Yellow Pages Industry, 2003-2008
Table 1.2: Print, Internet Share of Yellow Pages Market, 2007-2010P
Table 1.3: Revenue Growth in All U.S. Advertising Media, 2006-2009P
Table 1.4: Online YP & YP Local Search Compared to Internet and All Advertising, 2006-2009P
Table 1.5: Publishers’ Percentage of Online Revenue, 2007-2009P
Table 1.6: Yellow Page References, 2006-2008
Table 1.7: Print Yellow Pages References, Top 20 Headings, 2007-2008
Table 1.8: Internet Yellow Pages References, Top 20 Headings, 2007-2008
Chapter 2: Online Yellow Pages Market Dynamics
Types of Online Yellow Pages
Top Print Publishers in the Online Yellow Pages Arena
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Ambassador Media Group
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AT&T Advertising Solutions
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Idearc Media
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Ogden Directories
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Phone Directories Co.
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R.H. Donnelley
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User-Friendly Phone Book
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Valley Yellow Pages
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White Directory Publishers
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Yellowbook
Search Engine Local and Yellow Pages Providers
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IAC
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Google
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Local.com
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LookSmart
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Yahoo!
Table 2.1: Estimated Internet Yellow Pages Traffic for Select Publishers, 2007-2008
Table 2.2: Sources of Incumbent Online Directory Listings
Table 2.3: Internet Sites and Internet Yellow Pages Publishers That Power Them, 2008 17
Table 2.4: Key Internet Alliances in Yellow Pages Industry
Chapter 3: Forecast & Conclusions
Internet Market Forecast
Print Publishers Online Growth
Users and Content
Table 3.1: Internet Yellow Pages Advertising Revenue, 2006-2009P
Table 3.2: Internet YP Revenue Compared to Total YP Revenue, 2006-2010P
Chapter 4: Profiles of Leading Print & Internet YP Providers
Ambassador Media Group
AT&T Communications
Idearc Media
Ogden Directories
Phone Directories Co.
R.H. Donnelley
User-Friendly Phone Book
Valley Yellow Pages
White Directory Publishers
Yell Group
Chapter 5: Profiles of Leading Search Engines and Suppliers
Ask.com
Google
infoGroup
Local.com
LookSmart
Yahoo!
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