Overview:

This report presents a full view of China’s confectionery market, provides analysis and suggestions on how to entering this fast growing market in China. The report includes analysis on market shares, competition, key players, market segmentation, import & export changes, sales channel, buyer’s behavior, entry barriers, industrial environment and policy trends; introduces the procedure for exporting products to China, Chinese inspection & standards system, a list of major importers & agencies, annual trade fairs in China; provides full forecast to 2010 and key statistical data.
Through this research report, readers will know who are the major players and supervisors in China’s confectionery market, what are the market entry opportunities and barriers, where is the right place to sell products and when is the booming season, how many countries / regions exporting their products to China and where they go…


Brief Introduction

This report presents a full view of China’s confectionery market, provides analysis and suggestions on how to entering this fast growing market in China. The report includes analysis on market shares, competition, key players, market segmentation, import & export changes, sales channel, buyer’s behavior, entry barriers, industrial environment and policy trends; introduces the procedure for exporting products to China, Chinese inspection & standards system, a list of major importers & agencies, annual trade fairs in China; provides full forecast to 2010 and key statistical data.

What will you get from this report?

· To understand current and future development condition of the confectionery market in China;
· To find the characteristics of the consumer and their preference;
· To understand the market competitive situation;
· To catch the entry opportunities from the multiple aspects of confectionery market;
· To know the market size and entry barriers;
· To obtain objective and reasonable advice to help you make marketing strategy.

For convenience of readers, we use a form of illustration plus text analysis and presentation to visually present with a snapshot of the Chinese market conditions as well as guidance for entry. Based on the selection of abundant detailed and reliable information and materials, the report presents an overview of the confectionery market with in-depth strategic and quantitative analysis on the feasibilities of entry into the Chinese market in terms of the industrial environments, market size, consumption demand, product and technical standards as well as the supervision requirements, the marketing channels, competitive conditions, and the marketing prospects…

Scope

· Market analysis: product definition, industrial environment, market scale, running status, consumptive characters and consumption trend;
· Foreign structure: import /export situation in recent 5 years, import /export amount, origins, destination, trade mode;
· Market entry analysis: market competitive status, major player, sales channel, tax burden, import flow, inspection procedure, related inspection basis and indicators, related standard, related supervision institute;
· Necessary resource for foreign companies in China: related industrial association, importer’s list, and related exhibition.

Why we write this report?

China’s economy has achieved a stable development in the recent years, even under the global economy depressed. At present, China has already become one of the potential consumption markets for the confectionery manufacturer. However, foreign enterprises often find it is difficult to formulate their entry strategy in Chinese confectionery markets based on their past experiences in the face of special local market environment. In addition, Chinese government has been consciously guiding the transformation of China from the “world production center” into a combination of “production center” and “demand center”. Thus, to learn about the actual local market environment in China, has become a compulsory course for enterprises to exploit the confectionery market in China.

PART 1  MARKET ANALYSIS 1
CHAPTER 1 PRODUCT DEFINITION 2
1.1 PRODUCT DEFINITION 2
1.2 PRODUCT CLASSIFICATION 2

CHAPTER 2 INTRODUCTION TO THE DOMESTIC INDUSTRY ENVIRONMENT 4
2.1 CHINA’S ECONOMY: BASIC FACTS 4
2.2 INTRODUCTION TO THE CURRENT DOMESTIC MACROECONOMIC ENVIRONMENT 5
2.3 RELATED POLICIES, LAWS AND REGULATIONS 7
2.3.1 Related policies 7
2.3.2 Relevant laws and regulations 8
2.4 EXTERNAL COOPERATION AGREEMENT 9
2.4.1 Sino-peru free trade agreement between China and peru 9
2.4.2 China-singapore free trade agreement (CSFTA) between China and singapore 9
2.4.3 Free Trade Agreement signed between China and New Zealand 10
2.4.4 Goods trade agreement between China and ASEAN 10
2.4.5 Closer economic partnership arrangement (CEPA) between Mainland and Hong Kong & closer economic partnership arrangement (CEPA) between Mainland and Macao 11
2.4.6 Asia-Pacific Trade Agreement 11

CHAPTER 3 THE CURRENT SITUATION OF THE PRODUCT MARKET 12
3.1 THE ANALYSIS OF MARKET SCALE 12
3.2 INDUSTRY OPERATION CONDITION 14
3.3 ANALYSIS ON UPSTREAM AND DOWNSTREAM INDUSTRIAL CHAIN 18
3.3.1 analysis on upstream industrial chain 18
3.3.2 analysis on downstream industrial chain 20

CHAPTER 4 ANALYSIS ON CONSUMPTION TREND OF PRODUCTS 21
4.1 ANALYSIS ON THE CONSUMPTIVE FEATURES OF THE PRODUCT 21
4.2 ANALYSIS ON CONSUMPTION TREND OF PRODUCT 23
PART 2  FOREIGN TRADE STRUCTURE 26

CHAPTER 5 ANALYSIS ON THE IMPORT SITUATION OF CONFECTIONERY PRODUCTS 27
5.1 ANALYSIS ON THE IMPORT CHANGE OF CHINA’S CONFECTIONERY PRODUCTS 27
5.1.1 analysis on import change of confectionery products 27
5.1.2 analysis on the change of import of the subdivided candy products 30
I. Analysis on the import change of candy products 30
II. Analysis on the import change of instant coffee in resent years 32
5.2 MAIN SOURCE PLACES OF CANDY PRODUCTS IMPORED INTO CHINA 34
5.3 THE DOMESTIC TARGET AREAS OF IMPORTED CANDY PRODUCTS IN CHINA 38

CHAPTER 6 ANALYSIS ON EXPORT CHANGE OF CANDY PRODUCTS 43
6.1 THE CHANGES AND REASONS FOR CANDY PRODUCTS EXPORTS FROM CHINA IN RECENT YEARS 43
6.2 THE MAIN TARGET AREAS OF CHINA’S EXPORT CANDY PRODUCTS 46
6.3 THE MAIN SOURCE AREAS OF CHINA’S EXPORTED CANDY PRODUCTS 49
PART 3 MARKET ENTRY ANALYSIS 52

CHAPTER 7 SITUATION OF TAX BURDEN OF IMPORTED PRODUCTS 53
7.1 IMPORT TARIFF 53
7.2 VALUE-ADDED TAX 54
7.3 CONSUMPTION TAX 54


CHAPTER 8 IMPORT FLOW OF CONFECTIONERY PRODUCTS 55
8.1 IMPORT FLOW CHART OF CONFECTIONERY PRODUCTS 55
8.2 EXPLANATION OF IMPORT FLOW OF CONFECTIONERY PRODUCTS 57

CHAPTER 9 INSPECTION & QUARANTINE AND STANDARDS SYSTEM 59
9.1 PROCEDURES OF IMPORT CONFECTIONERY PRODUCTS INSPECTION AND QUARANTINE 59
9.2 MAIN DETECTION FOUNDATION AND MEASUREMENT INDICATORS 60
9.3 RELATED STANDARDS OF CONFECTIONERY PRODUCTS 80
9.4 MAIN SUPERVISION INSTITUTION 81

CHAPTER 10 DOMESTIC CONFECTIONERY PRODUCTS MARKET COMPETITION STRUCTURE 83
10.1 VARIOUS ENTERPRISES SALES REVENUES CONCENTRATION RATIO ANALYSIS 83
10.2 VARIOUS REGION SALES REVENUES CONCENTRATION RATIO ANALYSIS 85
10.3 THE POSITION OF IMPORT CONFECTIONERY PRODUCTS IN DOMESTIC MARKET 87
10.4 INTRODUCTION TO TOP TEN ENTERPRISES IN THE SALES INCOME RANK OF CHINA’S CNADY INDUSTRY 88
10.4.1 Wrighley Confectionery (China) Limited 88
10.4.2 Mars Food Co., Ltd. in China 89
10.4.3 Dongguan Hsu Fu Chi Food Co., Ltd. 90
10.4.4 Guangdong Strong Group Co., Ltd. 90
10.4.5 Perfetti Van Melle Confection Co., Ltd. (China operation) 91
10.4.6 Shanghai Jinsihou Group Corp. 92
10.4.7 Jiangsu Liangfeng Food Group Corporation 92
10.4.8 Jinguan (China) Food Co., Ltd. 93
10.4.9 Nestle Tianjin Co., Ltd. 94
10.4.10 Fujian Yake Food Co., Ltd. 95
10.5 CONSIDERABLE-SIZED ENTERPRISES SCATTERGRAM IN CHINA 96

CHAPTER 11 MARKETING CHANNEL OF CONFECTIONERY PRODUCTS 98
11.1 MARKETING CHANNEL OF CONFECTIONERY PRODUCTS OVERVIEW 98
11.2 DIAGRAMMATIC PRESENTATION OF MAIN CONFECTIONERY PRODUCTS MARKETING CHANNELS 99
11.3 ANALYSIS ON MAIN CONFECTIONERY PRODUCTS MARKETING CHANNELS 100

CHAPTER 12 ANALYSIS ON ENTERING MARKET 103
12.1 ANALYSIS ON CHINA MARKET ENTRY OPPORTUNITY 103
12.2 CHINESE MARKET ACCESS NON-TARIFF BARRIER ANALYSIS 105
12.3 MAIN CONCLUSION AND SUGGESTION 106
PART 4 NECESSARY RESOURCE FOR FOREIGN COMPANIES IN CHINA 109

CHAPTER 13 MAIN IMPORTERS LIST 110

CHAPTER 14 RELATED ASSOCIATIONS 112
14.1 THE CONFECTIONERY COMMITTEE OF CHINA NATIONAL FOOD INDUSTRY ASSOCIATION 112
14.2 CHINA ASSOCIATION OF BAKERY &CONFECTIONERY INDUSTRY 113

CHAPTER 15 MAIN EXHIBITIONS 114
15.1 CHINA INTERNATIONAL CONFECTIONERY AND BAKING INDUSTRIAL EXPO 114
15.2 2009 CHINA (JINJIANG) INTERNATIONAL FOOD & TECHNOLOGY 115
15.3 SWEETS CHINA 2009, CHINA CANDY FESTIVAL 116
15.4 CHINA FOOD EXPOSITION 2009 116

 
TABLE CONTENT
 TABLE 1 THE CLASSIFICATION OF SUGAR CONFECTIONERY PRODUCTS 2
TABLE 2 CHINA’S MACRO-ECONOMY INDEX IN 2008 4
TABLE 3 THE SAME PERIOD COMPARISON OF MAIN ECONOMIC INDICATORS OF CANDY AND CHOCOLATE MANUFACTURING FROM JANUARY TO NOVEMBER IN 2006 TO 2008 17
TABLE 4 THE OPERATIONAL STATES OF THE CONSIDERABLE-SIZED ENTERPRISES WITH DIFFERENT OWNERSHIPS IN CANDY AND CHOCOLATE MANUFACTURING FROM JANUARY TO NOVEMBER IN 2008 17
TABLE 5 THE IMPORT VOLUME AND GROWTH RATE OF CHINA’S IMPORTED CANDY PRODUCTS FROM 2004 TO 2008 (UNIT: KG) 28
TABLE 6 THE IMPORT VALUE AND GROWTH RATE OF CHINA’S IMPORTED CANDY PRODUCTS FROM 2004 TO 2008 (UNIT: USD) 29
TABLE 7 THE IMPORT VOLUME AND PROPORTION OF EACH SUBDIVIDED PRODUCTS OF CHINA’S IMPORTED CANDY IN 2008 29
TABLE 8 THE IMPORT QUANTITY AND GROWTH RATE OF CHINA’S IMPORTED CANDY PRODUCTS FROM 2004 TO 2008 (UNIT: KG) 31
TABLE 9 IMPORT VALUE AND GROWTH RATE OF CHINA’S IMPORTED CANDY PRODUCTS FROM 2004 TO 2008 (UNIT: USD) 32
TABLE 10 IMPORT QUANTITY AND GROWTH RATE OF CHINA’S IMPORTED INSTANT COFFEE FROM 2004 TO 2008 (UNIT: KG) 33
TABLE 11 IMPORT VALUE AND GROWTH RATE OF IMPORTED INSTANT COFFEE FROM 2004 TO 2008 (UNIT: USD) 33
TABLE 12 THE TOP TEN QUANTITY SOURCE AREAS OF CHINA’S IMPORTED CANDY PRODUCTS FROM 2004 TO 2008 (UNIT: KG) 37
TABLE 13 THE TOP TEN VALUE SOURCE AREAS OF CHINA’S IMPORTED CANDY PRODUCTS FROM 2004 TO 2008 (UNIT: USD) 37
TABLE 14 THE MAIN TARGET QUANTITY AREAS AND ANNUAL GROWTH RATES OF IMPORTED CANDY PRODUCTS IN CHINA FROM 2004 TO 2008 (UNIT: KG) 41
TABLE 15 THE TARGET VALUE AREAS AND ANNUAL GROWTH RATES OF IMPORTED CANDY PRODUCTS IN CHINA FROM 2004 TO 2008 (UNIT: USD) 42
TABLE 16 EXPORT VOLUME AND GROWTH RATE OF CHINA’S EXPORTED CANDY PRODUCTS FROM 2004 TO 2008 (UNIT: KG) 44
TABLE 17 EXPORT VALUE AND GROWTH RATE OF CHINA’S EXPORTED CANDY PRODUCTS FROM 2004 TO 2008 (UNIT: USD) 45
TABLE 18 THE EXPORT VOLUME AND PROPORTION OF EACH SUBDIVIDED PRODUCTS OF CHINA’S EXPORTED CANDY IN 2008 45
TABLE 19 RANK OF THE MAIN TARGET AREAS OF CHINA’S EXPORTING CANDY PRODUCTS IN 2008 47
TABLE 20 THE QUANTITY TARGET AREAS AND ANNUAL GROWTH RATES OF EXPORTED CANDY PRODUCTS FROM CHINA FROM 2004 TO 2008 (UNIT: KG) 48
TABLE 21 THE VALUE TARGET AREAS AND ANNUAL GROWTH RATES OF EXPORTED CANDY PRODUCTS FROM CHINA FROM 2004 TO 2008 (UNIT: USD) 48
TABLE 22 THE RANK OF QUANTITY AND VALUE OF MAIN SOURCE AREAS OF CHINA’S EXPORTED CANDY PRODUCTS IN 2008 50
TABLE 23 THE TOP TEN QUANTITY SOURCE AREAS OF CHINA’S EXPORTED CANDY PRODUCTS AND GROWTH RATE IN 2008 (UNIT: KG) 50
TABLE 24 THE TOP TEN VALUE SOURCE AREAS OF CHINA’S EXPORTED CANDY PRODUCTS AND ANNUAL GROWTH RATE IN 2008 (UNIT: USD) 51
TABLE 25 TARIFFS OF CONFECTIONERY PRODUCTS 53
TABLE 26 THE PHYSICAL STANDARDS OF CHEWING GUM 60
TABLE 27 THE MICROORGANISM STANDARDS OF CHEWING GUM 61
TABLE 28 PHYSIC-CHEMISTRY STANDARDS OF CANDY PRODUCTS 62
TABLE 29 MICROORGANISM STANDARDS OF CANDY PRODUCTS 62
TABLE 30 MEASURING UNIT OF NET CONTENT OF PREPACKAGED CONFECTIONERY PRODUCTS 64
TABLE 31 THE SMALLEST HEIGHT OF NET CONTENT FIGURE OF PREPACKAGED CONFECTIONERY PRODUCTS 64
TABLE 32 THE MAXIMUM MEMORY USAGE OF FOOD ADDITIVES IN CONFECTIONERY PRODUCTS 65
TABLE 33 RELATED NATIONAL STANDARDS OF CONFECTIONERY PRODUCTS 80
TABLE 34 RELATED INDUSTRIAL STANDARDS OF CONFECTIONERY PRODUCTS 81
TABLE 35 ECONOMIC OPERATION CONDITIONS OF CONSIDERABLE-SIZED ENTERPRISES IN CHINA CANDY AND CHOCOLATE MANUFACTURING IN MAIN REGIONS FROM JANUARY TO NOVEMBER IN 2008 (UNIT: RMB THOUSAND YUAN) 86
TABLE 36 LIST OF DOMESTIC VARIOUS REGIONS CANDY AND CHOCOLATE MANUFACTURING CONSIDERABLE-SIZED ENTERPRISE NUMBER FROM JANUARY TO NOVEMBER IN 2008 96

 
FIGURE CONTENT
FIGURE 1 THE COMPARISON OF MAIN ECONOMIC OPERATION INDEX OF CHINA’S CONSIDERABLE-SIZED ENTERPRISES IN CANDY AND CHOCOLATE MANUFACTURING FROM JANUARY TO NOVEMBER, IN 2006-2008 (UNIT: NUMBER/100 MILLION YUAN) 14
FIGURE 2 THE SAME PERIOD COMPARISON OF EACH MAIN ECONOMIC PROFIT INDEX OF CHINA’S CONSIDERABLE-SIZED ENTERPRISES IN CANDY AND CHOCOLATE MANUFACTURING FROM JANUARY TO NOVEMBER, IN 2006-2008 (UNIT: NUMBER/100 MILLION YUAN) 15
FIGURE 3 THE COMPARISON OF THE OPERATIONAL STATES AMONG THE ENTERPRISES OF ALL THE OWNERSHIPS IN CANDY AND CHOCOLATE PRODUCTS MANUFACTURING FROM JANUARY TO NOVEMBER IN 2008 16
FIGURE 4 QUANTITY CHANGES OF CHINA’S IMPORTED CANDY PRODUCTS FROM 2004 TO 2008 (UNIT: KG) 27
FIGURE 5 VALUE CHANGES OF CHINA’S IMPORTED CANDY PRODUCTS FROM 2004 TO 2008 (UNIT: USD) 28
FIGURE 6 IMPORT PROPORTION OF ALL SUBDIVIDED TYPES OF CANDY PRODUCTS IN 2008 (CALCULATED BY IMPORT VOLUME) 29
FIGURE 7 CHANGE OF THE IMPORT QUANTITY AND GROWTH RATE OF CHINA’S IMPORTED CANDY PRODUCTS FROM 2004 TO 2008 (UNIT: KG) 30
FIGURE 8 CHANGE OF IMPORT VALUE AND GROWTH RATE OF CHINA’S IMPORTED CANDY PRODUCTS FROM 2004 TO 2008 (UNIT: USD) 31
FIGURE 9 THE CHANGE TREND OF IMPORT QUANTITY AND GROWTH RATE OF CHINA’S IMPORTED INSTANT COFFEE FROM 2004 TO 2008 (UNIT: KG) 32
FIGURE 10 THE CHANGE OF IMPORT VALUE AND GROWTH RATE OF IMPORTED INSTANT COFFEE FROM 2004 TO 2008 (UNIT: USD) 32
FIGURE 11 TOP TEN PRODUCING AREAS OF CANDY PRODUCTS IMPORTED INTO CHINA IN 2008, BY IMPORT VOLUME 34
FIGURE 12 TOP TEN PRODUCING AREAS OF CANDY PRODUCTS IMPORTED INTO CHINA IN 2008, BY IMPORT VALUE 34
FIGURE 13 THE CHANGE TREND OF THE MAIN SOURCE AREAS BY VOLUME OF CANDY PRODUCTS IMPORTED INTO CHINA IN PAST YEARS (%) 35
FIGURE 14 THE CHANGE TREND OF THE MAIN SOURCE AREAS BY VALUE OF CANDY PRODUCTS IMPORTED INTO CHINA IN PAST YEARS (%) 36
FIGURE 15 THE TOP TEN AREAS IMPORTING CANDY PRODUCTS OF CHINA IN 2008 38
FIGURE 16 THE CHANGE TREND OF THE IMPORT VOLUME OF THE MAIN DOMESTIC AREAS IMPORTING CANDY PRODUCTS IN THESE YEARS (UNIT: %) 39
FIGURE 17 THE TOP TEN AREAS OF THE CHINA’S IMPORTED CANDY PRODUCTS BY VALUE IN 2008 40
FIGURE 18 THE CHANGE TREND OF IMPORT VALUE IN THE MAIN CANDY PRODUCTS IMPORTING AREAS IN CHINA (UNIT: %) 40
FIGURE 19 THE CHANGE OF EXPORT VOLUME AND GROWTH RATE OF CHINA’S EXPORTED CANDY PRODUCTS FROM 2004 TO 2008 (UNIT: KG) 43
FIGURE 20 THE CHANGE OF EXPORT VALUE AND GROWTH RATE OF CHINA’S EXPORTED CANDY PRODUCTS FROM 2004 TO 2008 (UNIT: USD) 44
FIGURE 21 THE EXPORT PROPORTION OF ALL SUBDIVIDED CANDY PRODUCTS (CALCULATED BY EXPORT VOLUME) 45
FIGURE 22 TOP TEN TARGET AREAS OF CANDY PRODUCTS EXPORTED FROM CHINA IN 2008 BY EXPORT VOLUME 46
FIGURE 23 TOP TEN TARGET AREAS OF CANDY PRODUCTS EXPORTED FROM CHINA IN 2008 BY EXPORT VALUE 46
FIGURE 24 THE MAIN SOURCE AREAS OF CHINA’S EXPORTED CANDY PRODUCTS IN 2008(UNIT: KG, USD) 49
FIGURE 25 FLOW CHART OF IMPORT TO CHINA OF CANDY PRODUCTS 55
FIGURE 26 IN 2008, THE PROPORTION OF THE SALES OF TEN MAIN ENTERPRISES OF CANDY AND CHOCOLATE MANUFACTURES TO THE SALES OF ALL CONSIDERABLE-SIZED ENTERPRISES IN THIS INDUSTRY IN CHINA. 83
FIGURE 27 BUSINESS CONDITIONS COMPARISON AMONG FOREIGN-INVESTMENT AND OTHER ENTERPRISES IN CANDY AND CHOCOLATE MANUFACTURING FROM JANUARY TO NOVEMBER IN 2008 84
FIGURE 28 PROPORTION OF SALES OF TOP TEN REGIONS TO THE GROSS SALES OF WHOLE NATIONAL CONSIDERABLE-SIZED ENTERPRISES 85
FIGURE 29 CHINESE CANDY AND CHOCOLATE MANUFACTURING CONSIDERABLE-SIZED ENTERPRISES NATIONAL SCATTERGRAM 96
FIGURE 30 DIAGRAMMATIC PRESENTATIONS OF MAIN CONFECTIONERY PRODUCTS MARKETING CHANNELS 99