This report presents a full view of China’s furniture market, provides analysis and suggestions on how to entering this fast growing market in China. The report includes analysis on market shares, competition, key players, market segmentation, import / export changes, sales channel, buyer’s behavior, entry barriers, industrial environment and policy trends; introduces the procedure for exporting furniture to China, Chinese inspection & standards system, a list of major importers / agencies, annual trade fairs in China; provides full forecast to 2010 and key statistical data.
Through this research report, readers will know who are the major players and supervisors in China’s furniture market, what are the market entry opportunities and barriers, where is the right place to sell products and when is the booming season, how many countries / regions exporting their products to China and where they go…
Executive Summary
According to recent years consumption and the next five years development plan of China furniture industry, it is estimated conservatively that the annual demand in China furniture market from 2007 to 2010 will be up to RMB 270 to 300 billion. Excellent development prospect will be offered for domestic and oversea furniture manufacturers.
From 2002 to 2006, China had maintained the gross import of furniture growing sharply in succession for four years. In 2006, the gross import of furniture was up to about USD 780 million, a growth of about 17% over the previous year, 3.8 times of the gross import of furniture in 2002.
The total export value of furniture products was USD 17.4 billion in 2006. Hence, China has been one of the largest country in manufacturing and export of furniture products in the world. Although the total scale of China furniture manufacturing is large currently, but there still few corporation with the annual sales income of up to RMB 1 billion. There are still mainly local SME in China furniture industry, without topping corporations with competitive advantage. For China furniture corporations have lower centralization, it is easy for corporations with higher production rate and advanced management experiences to obtain the leading predominance;
Based on the relative survey, among the consumers shopping in the furniture market, consumers aged 20-30 account for 42%, consumers aged 31-40 account for about 22%, and consumers aged 41-60 account for about 26%; the main consumers have higher quality, among the consumers frequently shopping in the furniture market, above 78% own the education level above junior college. They have unsatisfied with the functions of furniture products, but with the hope to enjoy new living style, requiring the product to meet their taste. On the main focus on the furniture, 80% of consumers believed that the furniture shall be comfortable and practical firstly; over 60% of consumers regarded the green, environmental protection and harmless as the first indexes; 52% of consumers attached more attention to the price-performance ratio, without regarding the price advantage as the main selecting standard.
CHAPTER 2 OVERVIEW OF CHINA FURNITURE MARKET 5
2.1 INTRODUCTION TO THE CURRENT DOMESTIC MACROECONOMIC ENVIRONMENT 5
2.2 DEVELOPMENT PROFILE IN DOMESTIC FURNITURE INDUSTRY IN 2006 6
2.3 FORECAST FOR THE POTENTIAL OF CHINA FURNITURE MARKET IN THE FUTURE 7
CHAPTER 3 INTRODUCTION OF DOMESTIC INDUSTRIAL ENVIRONMENT 9
3.1 INDUSTRIAL POLICIES 9
3.2 AGREEMENT ON FOREIGN COOPERATION 10
3.3 RELATED LAWS AND RULES 10
3.4 FORECAST ON POLICY TREND 11
CHAPTER 4 ANALYSIS ON THE IMPORT SITUATION OF FURNITURE IN PAST YEARS IN CHINA 13
CHAPTER 5 ANALYSIS ON THE CHANGE IN THE IMPORT OF SUBDIVIDED FURNITURE PRODUCTS 16
5.1 WOOD FURNITURE 16
5.1.1 ANALYSIS ON THE CHANGE IN THE IMPORT OF WOOD FURNITURE 16
5.1.2 MAIN PLACES OF ORIGIN OF CHINA IMPORTED WOOD FURNITURE 18
5.1.3 MAIN DOMESTIC FLOW DIRECTIONS OF CHINA IMPORTED WOOD FURNITURE 21
5.2 FURNITURE AND MEDICAL OR BARBER'S FURNITURE MADE OF METAL, PLASTIC, VINE, BAMBOO OR OTHER MATERIAL. 24
5.2.1 ANALYSIS ON THE IMPORT CHANGE OF FURNITURE AND MEDICAL OR BARBER’S FURNITURE MADE OF METAL, PLASTIC, VINE, BAMBOO OR OTHER MATERIAL (HEREINAFTER CALLED FURNITURE MADE OF OTHER MATERIAL). 24
5.2.2 MAIN PLACES OF ORIGIN OF FURNITURE PRODUCTS MADE OF OTHER MATERIALS IMPORTED BY CHINA 26
5.2.3 MAIN DIRECTIONS OF FURNITURE MADE OF OTHER MATERIALS IMPORTED BY CHINA 29
5.3 SEATS 31
5.3.1 ANALYSIS ON THE CHANGE OF IMPORT OF SEATS IN RECENT YEARS 31
5.3.2 MAIN PLACES OF ORIGIN OF SEATS IMPORTED BY CHINA 33
5.3.3 MAIN DIRECTIONS OF SEATS IMPORTED BY CHINA 35
CHAPTER 6 ANALYSIS ON THE EXPORT SITUATION OF FURNITURE BY CHINA IN PAST YEARS 38
6.1 CHANGES OF EXPORT OF CHINA FURNITURE IN RECENT YEARS AND REASONS 38
6.2 MAIN DESTINATIONS OF FURNITURE PRODUCTS EXPORTED FROM CHINA 40
6.3 MAIN PLACES OF ORIGIN OF FURNITURE EXPORTED FROM CHINA 41
CHAPTER 8 INSPECTION & QUARANTINE AND STANDARD SYSTEM 45
8.1 INSPECTION & QUARANTINE PROCEDURE OF IMPORTED FURNITURE PRODUCT 45
8.2 ANIMAL AND PLANT QUARANTINE 46
8.3 PERMIT FOR THE IMPORT OF ENDANGERED SPECIES 46
8.4 MAIN TEST INDEXES 47
8.5 RELATED STANDARDS OF THE FURNITURE PRODUCT 50
8.6 MAIN ADMINISTRATIVE AUTHORITIES 53
CHAPTER 9 FLOW FOR IMPORTING PRODUCTS INTO CHINA 54
9.1 FLOW FIGURE FOR IMPORTING FURNITURE PRODUCT INTO CHINA 54
9.2 INTRODUCTION TO THE FLOW OF IMPORTING FURNITURE PRODUCTS INTO CHINA 56
CHAPTER 10 THE COMPETITION SITUATION IN CHINA FURNITURE MARKET 58
10.1 ANALYSIS ON CENTRALIZATION OF SALES INCOMES BY COMPANY 58
10.2 COMPARISON OF CENTRALIZATION OF SALES INCOMES BY REGION 59
10.3 STATUS OF IMPORTED FURNITURE IN CHINA MARKET 60
10.4 INTRODUCTIONS TO TOP 10 COMPANIES IN THE SALE IN CHINA FURNITURE INDUSTRY 61
10.5 DISTRIBUTION MAP OF LARGE-SCALED CORPORATIONS IN CHINA 68
CHAPTER 11 ANALYSIS ON MARKET SALES CHANNELS 70
11.1 MAIN CHANNELS OF FURNITURE PRODUCT SALE IN CHINA 70
11.2 CHART OF SALE CHANNELS FOR FURNITURE IN CHINA 70
11.3 ANALYSIS ON THE MAIN CHANNELS OF FURNITURE PRODUCTS SALE IN CHINA 71
CHAPTER 12 ANALYSIS ON MARKET ENTRY IN CHINA 74
12.1 ANALYSIS ON THE CHARACTERISTICS OF THE CONSUMERS OF FURNITURE PRODUCTS IN CHINA 74
12.2 ANALYSIS ON THE MOMENT OF MARKET ENTRY 76
12.3 ANALYSIS ON THE NON-TARIFF WALL FOR MARKET ENTRY 77
12.4 MAIN CONCLUSION AND SUGGESTION 79
CHAPTER 13 LIST OF IMPORTERS AND DISTRIBUTORS 80
CHAPTER 14 RELATED ASSOCIATIONS OF FURNITURE INDUSTRY 82
14.1 CHINA NATIONAL FURNITURE ASSOCIATION 82
14.2 CHINA FURNITURE & DECORATION CHAMBER OF COMMERCE 82
CHAPTER 15 M AIN EXHIBITIONS IN 2007 84
15.1 THE 19TH CHINA GUANGZHOU INTERNATIONAL FURNITURE EXPOSITION 84
15.2 THE 12TH CHINA INTERNATIONAL FURNITURE (EXPORT) EXHIBITION 86
15.3 THE 13TH SHANGHAI INTERNATIONAL FURNITURE EXHIBITION 88
REFERENCE 90
GRAPH CONTENT
GRAPH 1 GROWTH SITUATION OF CHINESE RESIDENT INCOME FROM 2001 TO 2006 5
GRAPH 2 CHANGE IN GROSS IMPORT OF FURNITURE IN CHINA IN 2002-2006 (USD) 13
GRAPH 3 PERCENTAGE OF SUBDIVIDED FURNITURE PRODUCTS IN THE IMPORT IN 2006 (UNIT: USD) 14
GRAPH 4 CHANGE IN THE IMPORT VALUE OF WOOD FURNITURE IN 2002-2006 16
GRAPH 5 CHANGE IN THE IMPORT QUANTITY OF WOOD FURNITURE IN 2002-2006 17
GRAPH 6 TEN PLACE OF ORIGIN OF CHINA IMPORTED WOOD FURNITURE (BY IMPORT VALUE) 18
GRAPH 7 CHANGE IN MAIN PLACES OF ORIGIN OF CHINA IMPORTED WOOD FURNITURE IN 2002-2006 18
GRAPH 8 TOP TEN REGIONS IN THE VALUE OF CHINA IMPORTED WOOD FURNITURE IN 2006 21
GRAPH 9 CHANGE IN THE IMPORT VALUE OF MAIN REGIONS OF CHINA IMPORTED WOOD FURNITURE IN PAST YEARS 21
GRAPH 10 CHANGE IN THE IMPORT VALUE OF FURNITURE PRODUCTS MADE OF OTHER MATERIAL IN CHINA IN 2002-2006 24
GRAPH 11 CHANGE IN THE IMPORT QUANTITY OF FURNITURE PRODUCTS MADE OF OTHER MATERIAL IN CHINA IN 2002-2006 24
GRAPH 12 TOP 10 PLACES OF ORIGIN OF FURNITURE PRODUCTS MADE OF OTHER MATERIALS IMPORTED BY CHINA IN 2006 (BY THE IMPORT VALUE) 26
GRAPH 13 CHANGING TREND OF THE MAIN ORIGINAL PLACES OF FURNITURE PRODUCTS MADE OF OTHER MATERIALS IMPORTED BY CHINA IN THE PAST YEARS 26
GRAPH 14 TOP TEN REGIONS IN THE VALUE OF FURNITURE MADE OF OTHER MATERIALS IMPORTED BY CHINA IN 2006 29
GRAPH 15 CHANGING TREND OF THE IMPORT VALUE OF MAIN REGIONS IMPORTING FURNITURE MADE OF OTHER MATERIALS IN CHINA 29
GRAPH 16 CHANGE OF IMPORT VALUE OF SEATS BY CHINA IN 2002-2006 31
GRAPH 17 QUANTITY CHANGE OF IMPORT QUANTITY OF SEAT BY CHINA IN 2002-2006 32
GRAPH 18 TOP 10 PLACES OF ORIGIN OF SEATS IMPORTED BY CHINA IN 2006 (BY THE IMPORT VALUE) 33
GRAPH 19 CHANGING TREND OF MAIN PLACES OF ORIGIN OF SEATS IMPORTED BY CHINA IN THE PAST YEARS 33
GRAPH 20 TOP TEN REGIONS IN THE VALUE OF SEATS IMPORTED BY CHINA IN 2006 35
GRAPH 21 CHANGING TREND OF THE IMPORT VALUE OF MAIN REGIONS IMPORTING SEATS IN CHINA 36
GRAPH 22 CHANGES IN EXPORT VALUE OF CHINA FURNITURE PRODUCT IN 2002-2006 38
GRAPH 23 PROPORTION OF SUBDIVIDED FURNITURE PRODUCTS IN 2006 39
GRAPH 24 TOP 10 DESTINATIONS OF FURNITURE PRODUCTS EXPORTED FROM CHINA IN 2006 (BY THE EXPORT VALUE) 40
GRAPH 25 MAIN PLACES OF ORIGIN OF FURNITURE EXPORTED FROM CHINA IN 2006 41
GRAPH 26 FLOW FIGURE FOR IMPORTING FURNITURE PRODUCT INTO CHINA 54
GRAPH 27 PROPORTION OF THE SALE OF TOP 10 COMPANIES IN THAT OF THE LARGE-SCALED CORPORATIONS 58
GRAPH 28 PROPORTION OF SALES OF THE TOP 10 AREAS IN THAT OF THE LARGE-SCALED CORPORATIONS 59
GRAPH 29 DISTRIBUTION MAP OF LARGE-SCALED CORPORATIONS IN CHINA 68
GRAPH 30 CHART OF SALE CHANNELS FOR FURNITURE IN CHINA 70
GRAPH 31 CONSUMER DISTRIBUTION BY AGE 74
GRAPH 32 THE FIRST CHOICE OF CONSUMER 75
TABLE CONTENT
TABLE 1 FURNITURE PRODUCT CATEGORY 1
TABLE 2 CATEGORY OF PRODUCTS CONCERNED 4
TABLE 3 CHINESE RESIDENT INCOME FROM 2001 TO 2006 (UNIT: RMB) 6
TABLE 4 GROSS IMPORT OF FURNITURE AND GROWTH RATE IN 2002-2006 (UNIT: USD) 14
TABLE 5 IMPORT QUANTITY, VALUE AND GROWTH RATE OF WOOD FURNITURE IN 2002-2006 17
TABLE 6 TOP TEN PLACES OF ORIGIN OF CHINA IMPORTED WOOD FURNITURE IN 2006 AND GROWTH RATES IN PAST YEARS (BY THE IMPORT SUM) UNIT: USD 20
TABLE 7 TOP TEN PLACES OF ORIGIN OF CHINA IMPORTED WOOD FURNITURE IN 2006 AND GROWTH RATES IN PAST YEARS (BY THE IMPORT QUANTITY: PIECE) 20
TABLE 8 TOP 10 REGIONS IN THE IMPORT VALUE OF WOOD FURNITURE IN 2006 AND IMPORT SUM AND GROWTH RATE IN THE PAST YEARS 22
TABLE 9 TOP 10 REGIONS IN THE IMPORT QUANTITY OF WOOD FURNITURE IN 2006 AND IMPORT QUANTITY AND GROWTH RATE IN THE PAST YEARS 22
TABLE 10 IMPORT QUANTITY AND VALUE OF FURNITURE MADE OF OTHER MATERIAL IN CHINA IN 2002-2006 25
TABLE 11 TOP 10 PLACES OF ORIGIN OF FURNITURE PRODUCTS MADE OF OTHER MATERIAL IMPORTED BY CHINA IN 2006 AND THEIR GROWTH RATE IN THE PAST YEARS (BY THE IMPORT VALUE) UNIT: USD 27
TABLE 12 TOP 10 PLACES OF ORIGIN OF FURNITURE PRODUCTS MADE OF OTHER MATERIAL IMPORTED BY CHINA IN 2006 AND THEIR GROWTH RATE IN THE PAST YEARS (BY THE IMPORT QUANTITY) UNIT: KG 27
TABLE 13 TOP 10 REGIONS IN THE IMPORT VALUE OF FURNITURE MADE OF OTHER MATERIALS IN 2006 AND THEIR IMPORT SUM AND GROWTH RATES IN PAST YEARSUNIT: USD 30
TABLE 14 TOP 10 REGIONS IN THE IMPORT QUANTITY OF FURNITURE MADE OF OTHER MATERIALS IN 2006 AND THEIR IMPORT QUANTITY AND GROWTH RATES IN PAST YEARS UNIT: KG 30
TABLE 15 IMPORT QUANTITY AND VALUE OF SEATS IN CHINA IN RECENT FIVE YEARS 32
TABLE 16 TOP 10 PLACES OF ORIGIN OF SEATS IMPORTED BY CHINA IN 2006 AND GROWTH RATES IN PAST YEARS (BY THE IMPORT SUM) UNIT: USD 34
TABLE 17 TOP 10 PLACES OF ORIGIN OF SEATS IMPORTED BY CHINA IN 2006 AND GROWTH RATES IN PAST YEARS (BY THE IMPORT QUANTITY) UNIT: UNIT 34
TABLE 18 TOP 10 REGIONS IN THE IMPORT SUM OF SEATS IN CHINA IN 2006 AND IMPORT SUMS AND GROWTH RATES IN PAST YEARS UNIT: USD 36
TABLE 19 TOP 10 REGIONS IN THE IMPORT QUANTITY OF SEAT IN CHINA IN 2006 AND IMPORT QUANTITY AND GROWTH RATES IN PAST YEARS UNIT: (UNIT) 37
TABLE 20 EXPORT VALUE AND GROWTH RATE OF FURNITURE PRODUCTS IN 2002-2006 39
TABLE 21 EXPORT VALUE OF SUBDIVIDED FURNITURE PRODUCTS 39
TABLE 22 RANK OF THE MAIN DESTINATIONS CHINA FURNITURE WERE EXPORTED TO IN 2006 (BY THE EXPORT VALUE) 41
TABLE 23 RANK OF MAIN PLACES OF ORIGIN OF FURNITURE PRODUCTS EXPORTED FROM CHINA IN 2006 42
TABLE 24 IMPORT TARIFF 43
TABLE 25 - C REQUIREMENTS ON THE LIMITS OF THE HARMFUL SUBSTANCES IN THE WOOD FURNITURE PRODUCT (CHINESE) 47
TABLE 26 - E REQUIREMENTS ON THE LIMITS OF THE HARMFUL SUBSTANCES IN THE WOOD FURNITURE PRODUCT (ENGLISH) 47
TABLE 27 - C TEST METHODS AND LIMITS OF FORMALDEHYDE-EMISSION IN THE SYNTHETIC BOARD AND ITS PRODUCTS (CHINESE) 47
TABLE 28 - E TEST METHODS AND LIMITS OF FORMALDEHYDE-EMISSION IN THE SYNTHETIC BOARD AND ITS PRODUCTS (ENGLISH) 48
TABLE 29 - C REQUIREMENT ON THE LIMIT OF HARMFUL SUBSTANCES IN THE SOLVENT-BORNE WOOD COATINGS (CHINESE) 49
TABLE 30 - E REQUIREMENT ON THE LIMIT OF HARMFUL SUBSTANCES IN THE SOLVENT-BORNE WOOD COATINGS (ENGLISH) 49
TABLE 31 CHINA NATIONAL COMPULSORY STANDARDS 50
TABLE 32 RECOMMENDED STANDARDS 51
TABLE 33 THE SALE, PROFIT AND SHARE OF MAIN REGIONS IN CHINA IN 2006 (UNIT: RMB 1,000) 60
TABLE 34 LIST OF THE NUMBER OF LARGE-SCALED FURNITURE MANUFACTURING CORPORATIONS IN CHINA IN 2006 68
