Overview:

This report provides 132 tables of Internet, Broadband and Convergence data for Australia.

Executive Summary

Market surveys

The report includes details from a number of market surveys covering consumer usage and behavioural patterns, as well as Internet and broadband usage statistics. Surveys covered include a statistical overview from the ABS regarding computer and Internet usage among Australian households, which includes a breakdown analysis of residential computer and Internet usage by a wide range of criteria. The figures used here are the latest available, but some 2007 statistics are not available for update until 2010.

A number of market surveys are included across a wide range of topics including e-business, broadband usage, IT and consumer satisfaction, and the farming sector.

Industry subscriber statistics

Though there are roughly 200 ISPs in Australia, the retail broadband market is dominated by a small number of firms. Telstra provides nearly 45% of services and has roughly four times as many retail subscribers as the second-largest player, Optus, with around 11% of the market. iiNet, TPG and Primus are other major players with around a 5% share each. The remaining 30% of the market is shared between approximately 180 small and medium-sized providers. There are two HFC network operators in Australia, Telstra and Optus, both serving customers in the large major metropolitan centres. In 2009 we estimated that there were 830,000 cable broadband subscribers, a penetration rate of around 15% of the total broadband market in Australia. Subscriber tables and other industry related data is provided.

Industry Revenue

The report also provides revenue, revenue growth statistics and analysis for the telecommunications market between 2000 and 2009 by major telecommunications providers, as well as BuddeComm market forecasts for 2010 and 2011. The total telecoms service market is segmented according to major provider (Telstra, Optus and other providers). Detailed revenue and forecasting statistics and analyses are also included separately for Telstra and Optus and the 2nd tier market. Telstra however still dominates the overall Australian telecom market with a massive 67% market share of overall revenues in 2008/09. By mid-2010, BuddeComm predicts that Telstra will still have 66% share of the overall revenue market.

Furthermore, the report provides revenue, revenue growth statistics and analysis for the telecommunications market by major service between 2000 and 2009, as well as our market forecasts for 2010 and 2011. The total telecoms service market is segmented according to telecommunications service, local access, mobile, and data/broadband revenues. Detailed revenue and forecasting statistics and analyses are also included separately for the wholesale, mobile, data and broadband markets, with forecasts for 2010/11. PSTN revenues (fixed line voice and local access revenues), continue on a downward spiral for all the telcos, the data market has now overtaken the mobile sector in size, the main driver of growth here being the retail broadband sector.

Digital Media

The report contains detailed statistics from e-business activity usage surveys. The digital economy affects everybody. Existing players such as telcos, banks, media, and retail will need to adapt to the new environment, while new players will enter these markets from different angles. British research indicates that online users can save £70 per month. The report surveys the first areas that customers are interested in and which are, therefore, interesting commercial starting points. It looks at topics such as e-money, mobile email, and buying and selling over the Internet. Expenditure on online advertisements in Australia reached $2 billion by the end of 2009.

In relation to mobile media, surveys include the Australian Interactive Media Industry Association’s AIMIA Mobile Traffic Trend report, m-Net Corporation’s Mobile Data Services Study, and Ericsson’s Executive Exchange, a survey of leading industry executives in Australia. The report also provides statistical estimates relating to revenue across operators in the industry, as well as forecasts to 2011/12. The major operators are likely to earn nearly $5 billion in revenue from mobile data in 2009. In the longer term, uptake of new services and mobile advertising is extremely difficult to forecast. However, total mobile data revenue in 2011/12 may approach $7 billion.

1. Broadband Statistics
1.1 Residential Market
1.1.1 Overview
1.1.2 ACMA survey – consumer attitudes towards Internet takeup
1.2 Business Market
1.2.1 Overview
2. DSL Market Overview and Statistics
2.1 Overview
2.2 DSL Infrastructure
3. ADSL2+ Providers
3.1 Overview
3.2 Operator comparisons
3.3 Operator statistics
4. HFC cable networks
4.1 Overview
5. Revenue Statistics, Analysis & Forecasting – 2000 - 2011
5.1 Statistics by provider
5.1.1 Overview
5.1.2 Telstra
5.1.3 Optus
5.1.4 2nd tier market
5.2 Statistics by service
5.2.1 Overview
5.2.2 Wholesale market
5.2.3 Mobile market
5.2.4 Data and broadband market
6. Digital Economy
6.1 E-commerce - Trends & Statistics
6.1.1 Overview
6.1.2 Market statistics and surveys
6.2 Advertising, Statistics, Revenues, Forecasts
6.2.1 Overview
6.2.2 Market surveys
7. Mobile Media - Surveys & Statistics
7.1 Overview
7.2 Revenue statistics

Table 1 – Growth in residential and business data usage – 2008 - 2009
Table 2 – Residential market revenue by industry segment – 2008
Table 3 – Computerisation in the home – 2009
Table 4 – Total households with home Internet access – 2000 - 2008
Table 5 – Households with home Internet access – 2000 - 2008
Table 6 – Households with home Internet access by region – 2000 - 2008
Table 7 – Top 10 Internet applications performed over 4 weeks – 2008
Table 8 – Top 10 Internet activities – broadband versus dial-up – 2008
Table 9 – Weekly hours of Internet usage by user type – 2006 - 2008
Table 10 – Frequency of Internet use by age – 2008
Table 11 – Broadband take-up by access type – 2009
Table 12 – Internet take-up by metropolitan/non-metropolitan area – 2007
Table 13 – Internet take-up by access type – 2007
Table 14 – Business and government market spending – mid-2000s
Table 15 – SME computer equipment ownership trends – 1999 - 2009
Table 16 – SME computer software and hardware expenditure – 2006 - 2009
Table 17 – Business trends in Internet connections – 1995 - 2009
Table 18 – How SMEs access the Internet – 2009
Table 19 – Summary of current and expected uses of the Internet by SMEs – 2009
Table 20 – Security methods utilised for remote access to networks – 2008 - 2009
Table 21 – Devices used to connect to networks – 2008 - 2009
Table 22 – Employees work locations – home, workplace or off site – 2008 - 2010
Table 23 – Changes in usage of non-voice applications on 3G handsets – 2010
Table 24 – Plans for convergence of data & voice networks – 2005; 2008 - 2009
Table 25 – Take-up of Internet services – farms versus households – April 2007
Table 26 – Internet and broadband take-up – households, SME, farm sector – 2007
Table 27 – Broadband technology by state for farms – April 2007
Table 28 – Farm broadband take-up by technology – April 2007
Table 29 – Take-up of telecommunications services – farm versus household – April 2007
Table 30 – Household consumer satisfaction with ISP – Jan 2008 - Jun 2008
Table 31 – Household consumer likelihood of switching ISP – 2007 - 2008
Table 32 – DSLAMs sites taken up by access seekers and Telstra – 2007 - 2008
Table 33 – Number of infrastructure providers by number of ADSL enable exchanges – 2007 - 2008
Table 34 – Number of DSLAMs by provider – 2006 – 2009
Table 35 – Number of ADSL and ADSL2+ enabled exchanges – September 2008
Table 36 – Broadband DSL retail subscribers by major provider – 2004 - 2009
Table 37 – ADSL2+ subscribers by provider – 2006 - 2009
Table 38 – Telstra DSL statistical overview – 2008 - 2009
Table 39 – Optus DSL statistical overview – 2008 - 2009
Table 40 – iiNet DSL statistical overview – 2008 - 2009
Table 41 – TPG DSL statistical overview – 2008 - 2009
Table 42 – Powertel / AAPT DSL statistical overview – 2008 - 2009
Table 43 – Primus DSL statistical overview – 2008 - 2009
Table 44 – Internode DSL statistical overview – 2008 - 2009
Table 45 – Cable broadband subscribers by operator – 2002 - 2010
Table 46 – Total telecoms service revenue by major provider – 2000 - 2011
Table 47 – Total telecoms service annual change by major provider – 2001 - 2011
Table 48 – Total telecoms service market share by major provider – 2000 - 2011
Table 49 – Telstra Group total revenue – 1994 - 2011
Table 50 – Telstra Group revenue by service – 2008 - 2009
Table 51 – Telstra fixed telephony revenue – 2008 - 2009
Table 52 – Telstra PSTN products revenue – 2008 - 2009
Table 53 – Telstra mobile revenue – 2008 - 2009
Table 54 – Telstra Internet revenue – 2008 - 2009
Table 55 – Telstra IP and data access revenue – 2008 - 2009
Table 56 – Telstra offshore controlled entities revenue – 2008 - 2009
Table 57 – Optus overall operating revenue summary – 1994 - 2011
Table 58 – Optus revenue by major service division – 2008 - 2009
Table 59 – Optus operational EBITDA by operating division – 2008 - 2009
Table 60 – Optus mobile revenue by division – 2008 - 2009
Table 61 – Business and Wholesale fixed revenue by service – 2008 - 2009
Table 62 – Consumer and SMB fixed revenue by service – 2008 - 2009
Table 63 – Second tier telcos – revenue by selected service provider – 2003 - 2010
Table 64 – Second tier telcos – revenue by major provider – annual change – 2003 - 2010
Table 65 – Second tier telcos – revenue by major provider – relative market shares – 2003 - 2010
Table 66 – Total telecoms market – retail revenue by service – 2000 - 2011
Table 67 – Total telecoms market – annual retail growth by service – 2001 - 2011
Table 68 – Total telecoms market – retail market share by service – 2000 - 2011
Table 69 – Wholesale market revenues by major supplier – 1997 - 2011
Table 70 – Wholesale market shares by major supplier – annual change – 1998 - 2011
Table 71 – Total mobile services market revenue – 1993 - 2011
Table 72 – Mobile services market revenue per major operator – 1993 - 2011
Table 73 – Annual change of mobile services market per major operator – 1994 - 2011
Table 74 – Average ARPU across all operators – 1993 - 2011
Table 75 – Internet access revenues (dial-up and broadband) by major provider – 2003 - 2011
Table 76 – Annual change in Internet access revenues (dial-up and broadband) by major provider – 2004 - 2011
Table 77 – Market share of Internet access revenues (dial-up and broadband) by major provider– 2004 - 2011
Table 78 – Broadband access revenues by major provider – 2005 - 2011
Table 79 – Annual change in Broadband access revenues by major provider – 2006 - 2011
Table 80 – Market share of Broadband access revenues by major provider– 2005 - 2011
Table 81 – Data market (including broadband) revenue by provider – 1999 - 2011
Table 82 – Data market (including broadband) annual change by provider – 2000 - 2011
Table 83 – Data market (including broadband) – market share by provider – 2000 - 2011
Table 84 – Online users and other media usage
Table 85 – BlackBerry ownership – 2008
Table 86 – BlackBerry usage – 2008
Table 87 – Benefits and drawbacks of mobile email – 2008
Table 88 – Buying over the Internet by business size – 2008
Table 89 – Items bought by SMEs over the Internet – 2008
Table 90 – Selling over the Internet by industry sector – 2008
Table 91 – Selling over the Internet by business size – 2008
Table 92 – Types of customers sold to – 2008
Table 93 – Online advertising revenue and forecasts – 1997 - 2010
Table 94 - Market shares key online advertising markets – 2005 - 2006; 2010
Table 95 – Market shares by major players (historical) – 2005 - 2006
Table 96 – Australian online advertising revenue market – 2006 - 2010
Table 97 – Search engine advertising revenue – 2007
Table 98 – Local display advertising market share by provider - 2007
Table 99 – Local classifieds advertising market share by provider - 2007
Table 100 – Changes in Australian ad revenue by sector – 2007 - 2010
Table 101 – Online search market share by provider - 2008
Table 102 – Local directories market share by provider - 2007
Table 103 – News websites’ average daily number of unique browsers in January 2008
Table 104 – Use of social networking sites in last 12 months – 2008
Table 105 – Social networking in the workplace – 2008
Table 106 – Social networking amongst children – 2008
Table 107 – Online chat room use amongst children – 2008
Table 108 – Take-up of new and emerging services – 2007
Table 109 – Australian entertainment & media market revenue by industry – 2007 – 2012
Table 110 – Australian entertainment & media market – CAGR by industry – 2008 – 2012
Table 111 – Australian consumer/end-user spending – 2007 - 2012
Table 112 – Australian consumer/end-user spending – annual growth by industry – 2008 – 2012
Table 113 – Australian advertising spend – 2007 – 2012
Table 114 – Australian advertising spend – annual growth by industry – 2008 – 2012
Table 115 – Australian entertainment and media market revenue by industry – 2006 - 2008; 2011
Table 116 – Australian entertainment & media market – annual growth by industry – 2007 - 2008; 2011
Table 117 – Australian entertainment & media market – consumer/end user spending by industry – 2006 - 2008; 2011
Table 118 – Australian entertainment & media market – consumer/end user annual growth by industry – 2007 - 2008; 2011
Table 119 – Australian entertainment & media market – advertising spending by industry – 2006 -2008; 2011
Table 120 – Australian entertainment & media market – advertising annual growth by industry – 2007 - 2008; 2011
Table 121 – Share of consumer spending by industry sector – 2006; 2011
Table 122 – Share of advertising revenue by industry sector – 2006; 2011
Table 123 – Online advertising by classification – 12 months to June 2007
Table 124 – Online advertising by classification – 12 months to June 2008
Table 125 – Online advertising by classification – three months to September 2007
Table 126 – Paid search advertising revenue by company – 2005 - 2006; 2010
Table 127 – Mobile traffic growth, selected major Australian mobile Internet sites – 2008 - 2009
Table 128 – Industry opinion regarding control of mobile content – 2008
Table 129 – Telstra average data revenue per user per month – 2005 - 2010
Table 130 – Estimated mobile data ARPU per customer by operator – 2009
Table 131 – Estimated mobile data revenue by operator – 2009
Table 132 – Estimated total mobile data revenue – 2008 - 2012