Overview:

The user generated online video market (UGOV) exploded in 2006 and by the end of the year, user generated videos made up 47% of the total online video market in the US. By 2010 more than half (55%) of all the video content consumed online in the US will be user generated, representing 44 billion video streams.

Although accounting for more than half of all online video content consumed – user generated videos will make up just 15% of total revenues. These are the latest findings from Screen Digest, the media analyst firm, which today releases its latest report on the UGOV market.

Screen Digest believes that advertising will be the principal source of revenue for UGOV sites. In the US ad revenues will grow from $200m in 2006 to almost $900m by 2010. This represents only 15% of all online video revenues.

So whilst there is no shortage of consumers ready to use these sites, the key challenge facing the many companies that now operate in the UGOV arena is finding a business model that will make them financially viable. According to Screen Digest, there are five business models currently being used to make money from UGOV:

• Advertising

• Content Licensing

• D Commerce (digital sales and rental of premium movie and TV content)

• Subscriptions

• Technology Licensing

In the report

• Total US online video streams and revenue forecasts

• The UGOV value chain and potential business models

• Analysis of UGOV file and delivery formats

• Detailed list of UGOV sites by category

• UGOV market forecasts for the US market

• Profiles of 16 of the industry's biggest players – including an overview of the services and an assessment of the company's' prospects

Executive summary

Online video: then and now
Bandwidth and online video technologies
Changing consumer attitudes towards online content
Total US online video streams and revenue forecast
Maturing content strategies

The rise of user-generated online video
Types of Services
The UGOV value-chain
Potential business models
User submission terms and condition
UGOV services and copyright
UGOV Services: beyond USA
UGOV Market Forecasts: USA

User-generated online video services
YouTube
The service
Overview
Prospects

MySpace Video
The service
Overview
Prospects

Google Video
The Service
Overview
Prospects

Heavy
The Service
Overview
Prospects

Break
The Service
Overview
Prospects

Revver
The service
Overview
Prospects

eBaum's World
The Service
Overview
Prospects

GUBA
The Service
Overview
Prospects

Grouper
The Service
Overview
Prospects

MSN Soapbox
Overview

MetaCafe
Overview

Current TV
Overview

Veoh
Overview

JumpCut
Overview

Blip.tv
Overview

Facebook
Overview

Tables and Charts

Executive summary
Average consumer broadband speed offered by ISPs in the European 'Big Five' and USA

Online video: then and now
Average consumer broadband package price in the European 'Big Five' and USA
Broadband-connected households (West Europe and USA)
User-generated video file formats
User-generated video file formats
Broadband-connected households
Download time for different file sizes in hours:mins:secs
UGOV sites delivery format
UGOV sites delivery format
Video solutions
Annual advertising spending in the USA
USA - number of annual online video streams
USA - number of annual online video streams
USA - annual online video revenues
USA - annual online video revenues

The rise of user-generated online video
Sample UGOV sites by category
Sample UGOV sites by category
Sample UGOV sites by business model
Premium content examples
UGOV site upload license terms - sample 20 - Nov 2006
Anti-piracy sample
USA: User-generated online video downloads and streams forecast
USA: Internet video streams
USA: User-generated online video revenues
USA: Internet video revenues

User-generated online video services
Sample UGOV ownership list
Monthly unique visitors (mid-2006)
Monthly unique visitors (mid-2006)
List of UGV service propositions
Monthly video streams (mid-2006)
Monthly video streams (mid-2006)
Facebook partners