Overview:

Highly concentrated urban areas with very high literacy rates, a vast rural population with fast increasing literacy rate, a rapidly growing internet user base, technology advancement and adoption and such other factors make India a dream destination for eCommerce players.

India’s eCommerce industry is on the growth curve and experiencing a spurt in growth. The Online Travel Industry is the biggest segment in eCommerce and is booming due largely to the Internet-savvy urban population. The other segments, categorized under online non-travel industry, include e-Tailing (online retail), online classifieds and Digital Downloads (still in a nascent stage). The online travel industry has some private players such as Makemytrip, Cleartrip and Yatra as well as a strong government presence in terms of IRCTC, which is a successful Indian Railways initiative. The online classifieds segment is broadly divided into three sectors; Jobs, Matrimonial and Real Estate. Mobile Commerce is also growing rapidly and proving to be a stable and secure supplement to eCommerce due to the record growth in mobile user base in India, in recent years. Growth drivers and barriers are present in equal measures for new eCommerce ventures.

You can read about all the above in detail in the latest report on eCommerce in India from India Reports. This report provides a brief overview of the ecommerce in India with information on the market characteristics, the various ecommerce models, key players and the future potential of the e-commerce industry.

The report also details out essential information to set up an eCommerce website in India.