Overview:

This report forms a part of the Datamonitor's newly introduced product series titled ""Product Insights"". It aims to provide analysis to clients on the new product launches across various industry sectors.
 
 Scope
 
 *Examines new product launches in the Mexican bakery and cereals market, segmented by key categories
 
 *Contextualizes Mexico in the new product launches globally
 
 *Identifies the key players in the market leading the new product launches
 
 *Provides an analysis on the new product launches by leading flavors, claims, packaging and price points
 
 Highlights
 
 Globally, Mexico ranked 17th in terms of the number of new products launched in the bakery and cereals market in 2009.
 
 Around 40% of the new product launches were in the cookies category alone. Breakfast cereals was the second most popular category, contributing to about 20% of new product launches.
 
 In 2009, blended flavors emerged as the most popular flavor/fragrance among all new bakery and cereal products launched in Mexico, while plastic was the most popular packaging material.
 
 Reasons to Purchase
 
 *Assess product innovation trends in your market
 
 *Learn from successful new product launches

OVERVIEW 1
Catalyst 1
Summary 1
EXECUTIVE SUMMARY 2
New Product Launches: a Global Perspective 2
New Product Launches in Mexico 2
Product Launch Analysis 2
INTRODUCTION 3
Product launch analytics 3
Market data analytics 3
Definition 4
Table of Contents 5
List of Figures 6
List of Tables 7
NEW PRODUCT LAUNCHES: A GLOBAL PERSPECTIVE 8
Key trends driving new product launches globally 8
Rise of private-label bakery brands 8
Increasing health-consciousness among consumers 9
Rise of comfort food 9
Convenience 10
Increasing impulse purchases 10
Growth of premium artisanal bakery products 11
Demand for greater variety 11
Local taste plays a dominant role in product introduction and success 11
Increase in 'ethnic' products 12
The rise of the vegetarian 12
New product launches by bakery and cereals categories 13
Comparison of Mexico with leading countries globally 14
Examples of innovative launches 15
NEW PRODUCT LAUNCHES IN MEXICO 17
Overview 17
Key trends driving new product launches in Mexico 18
Global economic slowdown 18
The aging Mexican population 19
Rising demand for convenient food options because of changing family structures and working patterns 20
Growing health issues and consumer awareness 22
Manufacturers responding to evolving niche consumer segments with targeted products 23
Increasing price consciousness among consumers driving demand for private-label products 24
Category growth versus launch analysis 25
Segment growth versus launch analysis 26
Leading players and their product launch trends 28
PRODUCT LAUNCH ANALYSIS 32
By flavors and fragrances 32
Overview 32
Top flavor/fragrance: blend 33
Product examples: blended flavors/ fragrances 34
By packaging material 36
Overview 36
Top packaging material: plastic 37
Product examples: plastic packaging 38
By price points 39
Overview 39
Product examples 41
Price point: economy (below MXN20) 41
Price point: premium (MXN20-40) 42
Price point: super-premium (above MXN40) 43
By claims and tags 44
Overview 44
Top claim: high vitamins 46
Product examples: high in vitamins 47
CONCLUSION 49
Highlights 49
METHODOLOGY 50
Methodology overview 50
Primary sources of data 50
Secondary sources of data 50
APPENDIX 51
Future reading 51
Feedback 51
Ask the analyst 51
Datamonitor consulting 51
Disclaimer 51
 

List of Tables
Table 1: Bakery and cereals market definitions 4
Table 2: Top 10 players by 2008 market share and by 2009 new product launches in the Mexican bakery and cereals market 28
 

List of Figures
Figure 1: New product launches in the global bakery and cereals market, by country, 2009 8
Figure 2: Some global examples of products with convenient packaging 10
Figure 3: Some global examples of products that encourage impulse purchases 11
Figure 4: Top five countries by contribution to products launched with vegetarian/vegan claims in the global bakery and cereals market, 2009 13
Figure 5: New product launches in the global bakery and cereals market, by category, 2009 14
Figure 6: Mexico and the top 10 countries based on the number of new bakery and cereal product launches, 2009 15
Figure 7: Some global examples of innovative product launches in 2009 16
Figure 8: New product launches in the bakery and cereals market in Mexico, by category, 2009 17
Figure 9: Percentage of consumers who planned to cut back their expenditure during the recession in Mexico and globally, by category 18
Figure 10: Examples of products reintroduced to the Mexican market in a smaller size during 2009 19
Figure 11: Contribution to the total population, Mexico, 1998-2013 (estimated) 20
Figure 12: Total number of households and average household size, Mexico, 1998-2013 (estimated) 21
Figure 13: Contribution of female workers to the total work force, Mexico, 2003-13 (estimated) 22
Figure 14: Some examples of new launches under the Grupo Bimbo brand name that target specific target markets 23
Figure 15: Some examples of new launches under the private-label brands 24
Figure 16: Contribution to and growth in total new bakery and cereal product launches in Mexico, by market, 2008-09 25
Figure 17: New product launches in the Mexican bakery and cereals market, leading and lagging segments by growth rate, 2008−09 27
Figure 18: Contribution to and growth in total new bakery and cereals product launches in Mexico, by segment, 2008-09 28
Figure 19: Top five bakery and cereals companies' contributions to new product launches in Mexico, by category, 2009 30
Figure 20: New product launches in the Mexican bakery and cereals market, by flavors/fragrances, 2009 32
Figure 21: Contribution to and growth in total new bakery and cereals product launches in Mexico, by flavors/fragrances, 2008-09 33
Figure 22: New product launches in the Mexican bakery and cereals market with blended flavors/fragrances, by category, 2009 34
Figure 23: Some examples of launches with blended flavors/fragrances 35
Figure 24: Contribution to and growth in total new bakery and cereals product launches in Mexico, by packaging material, 2009 36
Figure 25: New product launches in the Mexican bakery and cereals market using plastic as a packaging material, by category, 2009 37
Figure 26: Some examples of launches with plastic packaging 38
Figure 27: New product launches in the Mexican bakery and cereals market, by price point, 2009 40
Figure 28: Some examples of launches with economy pricing 41
Figure 29: Some examples of launches with premium pricing 42
Figure 30: Some examples of launches with super-premium pricing 43
Figure 31: New product launches in the Mexican bakery and cereals market, by claims/tags, 2009 45
Figure 32: Contribution to and growth in total new bakery and cereals product launches in Mexico, by claims/ tags, 2008-09 46
Figure 33: New product launches in the Mexican bakery and cereals market claimed to be high in vitamins, by category, 2009 47
Figure 34: Some examples of launches claimed to be high in vitamins 48
Figure 35: Highlights 49