Overview:

Personal Hygiene: Advanced Emerging Markets (Brazil, Hungary, Mexico, Poland, South Africa, Taiwan) Industry Guide is an essential resource for top-level data and analysis covering the Personal Hygiene industry in Brazil, Hungary, Mexico, Poland, South Africa, and Taiwan. The report includes easily comparable data on market value, volume, segmentation and market share for the advanced emerging markets personal hygiene markets, plus full five-year market forecasts. It examines future problems, innovations and potential growth areas within the market.


Scope of the Report

* Contains an executive summary and data on value, volume and segmentation

* Provides textual analysis of the industry's prospects, competitive landscape and profiles of the leading companies

* Incorporates in-depth five forces competitive environment analysis and scorecards

* Compares data from Brazil, Hungary, Mexico, Poland, South Africa and Taiwan, alongside individual chapters on each country. .

* Includes a five-year forecast of the industry

Highlights

The advanced emerging market countries contributed $4,951.8 million to the global personal hygiene industry in 2008, with a CAGR of 2.5% between 2004 and 2008.

These countries are expected to reach a value of $5,592.3 million in 2013, with a CAGR of 2.5% over the 2008–13 period.

Brazil is the leading country in the personal hygiene industry, with market revenues of $2,352.5 million in 2008.

Why you should buy this report

* Spot future trends and developments

* Inform your business decisions

* Add weight to presentations and marketing materials

* Save time carrying out entry-level research

Market Definition

In this report, the personal hygiene market consists of bath & shower products, deodorants and soap. The market is valued according to retail selling price (RSP) and includes any applicable taxes. Any currency conversions used in the creation of this report have been calculated using constant annual average exchange rates.

CHAPTER 1 INTRODUCTION 18
1.1 What is this report about? 18
1.2 Who is the target reader? 18
1.3 How to use this report 18
1.4 Definitions 18
 

CHAPTER 2 ADVANCED EMERGING MARKETS PERSONAL HYGIENE INDUSTRY OUTLOOK 19
 

CHAPTER 3 PERSONAL HYGIENE IN BRAZIL 26
3.1 Market Overview 26
3.2 Market Value 27
3.3 Market Volume 28
3.4 Market Segmentation I 29
3.5 Market Segmentation II 30
3.6 Market Share 31
3.7 Five Forces Analysis 32
3.8 Leading Companies 38
3.9 Distribution 50
3.10 Market Forecasts 51
3.11 Macroeconomic Indicators 53
 

CHAPTER 4 PERSONAL HYGIENE IN HUNGARY 55
4.1 Market Overview 55
4.2 Market Value 57
4.3 Market Volume 58
4.4 Market Segmentation I 59
4.5 Market Segmentation II 60
4.6 Market Share 61
4.7 Five Forces Analysis 62
4.8 Leading Companies 70
4.9 Distribution 82
4.10 Market Forecasts 83
4.11 Macroeconomic Indicators 85
 

CHAPTER 5 PERSONAL HYGIENE IN MEXICO 87
5.1 Market Overview 87
5.2 Market Value 89
5.3 Market Volume 90
5.4 Market Segmentation I 91
5.5 Market Segmentation II 92
5.6 Market Share 93
5.7 Five Forces Analysis 94
5.8 Leading Companies 100
5.9 Distribution 112
5.10 Market Forecasts 113
5.11 Macroeconomic Indicators 115
 

CHAPTER 6 PERSONAL HYGIENE IN POLAND 117
6.1 Market Overview 117
6.2 Market Value 119
6.3 Market Volume 120
6.4 Market Segmentation I 121
6.5 Market Segmentation II 122
6.6 Market Share 123
6.7 Five Forces Analysis 124
6.8 Leading Companies 132
6.9 Distribution 142
6.10 Market Forecasts 143
6.11 Macroeconomic Indicators 145
 

CHAPTER 7 PERSONAL HYGIENE IN SOUTH AFRICA 147
7.1 Market Overview 147
7.2 Market Value 148
7.3 Market Volume 149
7.4 Market Segmentation 150
7.5 Market Share 151
7.6 Five Forces Analysis 152
7.7 Leading Companies 158
7.8 Distribution 167
7.9 Market Forecasts 168
7.10 Macroeconomic Indicators 170
 

CHAPTER 8 PERSONAL HYGIENE IN TAIWAN 172
8.1 Market Overview 172
8.2 Market Value 174
8.3 Market Volume 175
8.4 Market Segmentation I 176
8.5 Market Segmentation II 177
8.6 Market Share 178
8.7 Five Forces Analysis 179
8.8 Leading Companies 185
8.9 Distribution 195
8.10 Market Forecasts 196
8.11 Macroeconomic Indicators 198
 

CHAPTER 9 APPENDIX 200
9.1 Data Research Methodology 200

LIST OF TABLES
Table 1: Advanced emerging markets personal hygiene industry, revenue ($m), 2004–13 20
Table 2: Advanced emerging markets personal hygiene industry, revenue by country ($m), 2004–08 22
Table 3: Advanced emerging markets personal hygiene industry forecast, revenue by country ($m), 2008–13 25
Table 4: Brazil Personal Hygiene Market Value: $ million, 2004-2008 27
Table 5: Brazil Personal Hygiene Market Volume: Units million, 2004-2008 28
Table 6: Brazil Personal Hygiene Market Segmentation I: % Share, by Value, 2008 29
Table 7: Brazil Personal Hygiene Market Segmentation II: % Share, by Value, 2008 30
Table 8: Brazil Personal Hygiene Market Share: % Share, by Value, 2008 31
Table 9: Key Facts: Unilever 38
Table 10: Key Financials: Unilever 40
Table 11: Key Facts: Colgate-Palmolive Company 41
Table 12: Key Financials: Colgate-Palmolive Company 45
Table 13: Key Facts: Johnson & Johnson 46
Table 14: Key Financials: Johnson & Johnson 49
Table 15: Brazil Personal Hygiene Distribution: % Share, by Value, 2008 50
Table 16: Brazil Personal Hygiene Market Value Forecast: $ million, 2008-2013 51
Table 17: Brazil Personal Hygiene Market Volume Forecast: Units million, 2008-2013 52
Table 18: Brazil Size of Population (million) , 2004-2008 53
Table 19: Brazil GDP (Constant 2000 Prices, $ billion), 2004-2008 53
Table 20: Brazil Inflation, 2004-2008 54
Table 21: Brazil Exchange Rate, 2004-2008 54
Table 22: Hungary Personal Hygiene Market Value: $ million, 2004-2008 57
Table 23: Hungary Personal Hygiene Market Volume: Units million, 2004-2008 58
Table 24: Hungary Personal Hygiene Market Segmentation I: % Share, by Value, 2008 59
Table 25: Hungary Personal Hygiene Market Segmentation II: % Share, by Value, 2008 60
Table 26: Hungary Personal Hygiene Market Share: % Share, by Value, 2008 61
Table 27: Key Facts: Unilever 70
Table 28: Key Financials: Unilever 73
Table 29: Key Facts: Henkel AG & Co. KGaA 74
Table 30: Key Financials: Henkel AG & Co. KGaA 77
Table 31: Key Facts: The Procter & Gamble Company 78
Table 32: Key Financials: The Procter & Gamble Company 81
Table 33: Hungary Personal Hygiene Distribution: % Share, by Value, 2008 82
Table 34: Hungary Personal Hygiene Market Value Forecast: $ million, 2008-2013 83
Table 35: Hungary Personal Hygiene Market Volume Forecast: Units million, 2008-2013 84
Table 36: Hungary Size of Population (million) , 2004-2008 85
Table 37: Hungary GDP (Constant 2000 Prices, $ billion), 2004-2008 85
Table 38: Hungary Inflation, 2004-2008 86
Table 39: Hungary Exchange Rate, 2004-2008 86
Table 40: Mexico Personal Hygiene Market Value: $ million, 2004-2008 89
Table 41: Mexico Personal Hygiene Market Volume: Units million, 2004-2008 90
Table 42: Mexico Personal Hygiene Market Segmentation I: % Share, by Value, 2008 91
Table 43: Mexico Personal Hygiene Market Segmentation II: % Share, by Value, 2008 92
Table 44: Mexico Personal Hygiene Market Share: % Share, by Value, 2008 93
Table 45: Key Facts: The Procter & Gamble Company 100
Table 46: Key Financials: The Procter & Gamble Company 103
Table 47: Key Facts: Colgate-Palmolive Company 104
Table 48: Key Financials: Colgate-Palmolive Company 108
Table 49: Key Facts: Unilever 109
Table 50: Key Financials: Unilever 111
Table 51: Mexico Personal Hygiene Distribution: % Share, by Value, 2008 112
Table 52: Mexico Personal Hygiene Market Value Forecast: $ million, 2008-2013 113
Table 53: Mexico Personal Hygiene Market Volume Forecast: Units million, 2008-2013 114
Table 54: Mexico Size of Population (million) , 2004-2008 115
Table 55: Mexico GDP (Constant 2000 Prices, $ billion), 2004-2008 115
Table 56: Mexico Inflation, 2004-2008 116
Table 57: Mexico Exchange Rate, 2004-2008 116
Table 58: Poland Personal Hygiene Market Value: $ million, 2004-2008 119
Table 59: Poland Personal Hygiene Market Volume: Units million, 2004-2008 120
Table 60: Poland Personal Hygiene Market Segmentation I: % Share, by Value, 2008 121
Table 61: Poland Personal Hygiene Market Segmentation II: % Share, by Value, 2008 122
Table 62: Poland Personal Hygiene Market Share: % Share, by Value, 2008 123
Table 63: Key Facts: Unilever 132
Table 64: Key Financials: Unilever 134
Table 65: Key Facts: Colgate-Palmolive Company 135
Table 66: Key Financials: Colgate-Palmolive Company 138
Table 67: Key Facts: Henkel AG & Co. KGaA 139
Table 68: Key Financials: Henkel AG & Co. KGaA 141
Table 69: Poland Personal Hygiene Distribution: % Share, by Value, 2008 142
Table 70: Poland Personal Hygiene Market Value Forecast: $ million, 2008-2013 143
Table 71: Poland Personal Hygiene Market Volume Forecast: Units million, 2008-2013 144
Table 72: Poland Size of Population (million) , 2004-2008 145
Table 73: Poland GDP (Constant 2000 Prices, $ billion), 2004-2008 145
Table 74: Poland Inflation, 2004-2008 146
Table 75: Poland Exchange Rate, 2004-2008 146
Table 76: South Africa Personal Hygiene Market Value: $ million, 2004-2008 148
Table 77: South Africa Personal Hygiene Market Volume: Units million, 2004-2008 149
Table 78: South Africa Personal Hygiene Market Segmentation: % Share, by Value, 2008 150
Table 79: South Africa Personal Hygiene Market Share: % Share, by Value, 2008 151
Table 80: Key Facts: Unilever 158
Table 81: Key Financials: Unilever 160
Table 82: Key Facts: Colgate-Palmolive Company 161
Table 83: Key Financials: Colgate-Palmolive Company 164
Table 84: Key Facts: Coty Inc. 165
Table 85: South Africa Personal Hygiene Distribution: % Share, by Value, 2008 167
Table 86: South Africa Personal Hygiene Market Value Forecast: $ million, 2008-2013 168
Table 87: South Africa Personal Hygiene Market Volume Forecast: Units million, 2008-2013 169
Table 88: South Africa Size of Population (million) , 2004-2008 170
Table 89: South Africa GDP (Constant 2000 Prices, $ billion), 2004-2008 170
Table 90: South Africa Inflation, 2004-2008 171
Table 91: South Africa Exchange Rate, 2004-2008 171
Table 92: Taiwan Personal Hygiene Market Value: $ million, 2004-2008 174
Table 93: Taiwan Personal Hygiene Market Volume: Units million, 2004-2008 175
Table 94: Taiwan Personal Hygiene Market Segmentation I: % Share, by Value, 2008 176
Table 95: Taiwan Personal Hygiene Market Segmentation II: % Share, by Value, 2008 177
Table 96: Taiwan Personal Hygiene Market Share: % Share, by Value, 2008 178
Table 97: Key Facts: Unilever 185
Table 98: Key Financials: Unilever 187
Table 99: Key Facts: The Procter & Gamble Company 188
Table 100: Key Financials: The Procter & Gamble Company 191
Table 101: Key Facts: Henkel AG & Co. KGaA 192
Table 102: Key Financials: Henkel AG & Co. KGaA 194
Table 103: Taiwan Personal Hygiene Distribution: % Share, by Value, 2008 195
Table 104: Taiwan Personal Hygiene Market Value Forecast: $ million, 2008-2013 196
Table 105: Taiwan Personal Hygiene Market Volume Forecast: Units million, 2008-2013 197
Table 106: Taiwan Size of Population (million) , 2004-2008 198
Table 107: Taiwan GDP (Constant 2000 Prices, $ billion), 2004-2008 198
Table 108: Taiwan Inflation, 2004-2008 199
Table 109: Taiwan Exchange Rate, 2004-2008 199


LIST OF FIGURES
Figure 1: Advanced emerging markets personal hygiene industry, revenue ($m), 2004–13 19
Figure 2: Advanced emerging markets personal hygiene industry, country analysis (%), 2004–13 21
Figure 3: Advanced emerging markets personal hygiene industry, revenue by country ($m), 2004–08 22
Figure 4: Advanced emerging markets personal hygiene industry forecast, revenue by country ($m), 2008–13 24
Figure 5: Brazil Personal Hygiene Market Value: $ million, 2004-2008 27
Figure 6: Brazil Personal Hygiene Market Volume: Units million, 2004-2008 28
Figure 7: Brazil Personal Hygiene Market Segmentation I: % Share, by Value, 2008 29
Figure 8: Brazil Personal Hygiene Market Segmentation II: % Share, by Value, 2008 30
Figure 9: Brazil Personal Hygiene Market Share: % Share, by Value, 2008 31
Figure 10: Forces Driving Competition in the Personal Hygiene Market in Brazil, 2008 32
Figure 11: Drivers of Buyer Power in the Personal Hygiene Market in Brazil, 2008 33
Figure 12: Drivers of Supplier Power in the Personal Hygiene Market in Brazil, 2008 34
Figure 13: Factors Influencing the Likelihood of New Entrants in the Personal Hygiene Market in Brazil, 2008 35
Figure 14: Factors Influencing the Threat of Substitutes in the Personal Hygiene Market in Brazil, 2008 36
Figure 15: Drivers of Degree of Rivalry in the Personal Hygiene Market in Brazil, 2008 37
Figure 16: Revenues & Profitability: Unilever 40
Figure 17: Revenues & Profitability: Colgate-Palmolive Company 45
Figure 18: Revenues & Profitability: Johnson & Johnson 49
Figure 19: Brazil Personal Hygiene Distribution: % Share, by Value, 2008 50
Figure 20: Brazil Personal Hygiene Market Value Forecast: $ million, 2008-2013 51
Figure 21: Brazil Personal Hygiene Market Volume Forecast: Units million, 2008-2013 52
Figure 22: Hungary Personal Hygiene Market Value: $ million, 2004-2008 57
Figure 23: Hungary Personal Hygiene Market Volume: Units million, 2004-2008 58
Figure 24: Hungary Personal Hygiene Market Segmentation I: % Share, by Value, 2008 59
Figure 25: Hungary Personal Hygiene Market Segmentation II: % Share, by Value, 2008 60
Figure 26: Hungary Personal Hygiene Market Share: % Share, by Value, 2008 61
Figure 27: Forces Driving Competition in the Personal Hygiene Market in Hungary, 2008 62
Figure 28: Drivers of Buyer Power in the Personal Hygiene Market in Hungary, 2008 64
Figure 29: Drivers of Supplier Power in the Personal Hygiene Market in Hungary, 2008 65
Figure 30: Factors Influencing the Likelihood of New Entrants in the Personal Hygiene Market in Hungary, 2008 66
Figure 31: Factors Influencing the Threat of Substitutes in the Personal Hygiene Market in Hungary, 2008 68
Figure 32: Drivers of Degree of Rivalry in the Personal Hygiene Market in Hungary, 2008 69
Figure 33: Revenues & Profitability: Unilever 73
Figure 34: Revenues & Profitability: Henkel AG & Co. KGaA 77
Figure 35: Revenues & Profitability: The Procter & Gamble Company 81
Figure 36: Hungary Personal Hygiene Distribution: % Share, by Value, 2008 82
Figure 37: Hungary Personal Hygiene Market Value Forecast: $ million, 2008-2013 83
Figure 38: Hungary Personal Hygiene Market Volume Forecast: Units million, 2008-2013 84
Figure 39: Mexico Personal Hygiene Market Value: $ million, 2004-2008 89
Figure 40: Mexico Personal Hygiene Market Volume: Units million, 2004-2008 90
Figure 41: Mexico Personal Hygiene Market Segmentation I: % Share, by Value, 2008 91
Figure 42: Mexico Personal Hygiene Market Segmentation II: % Share, by Value, 2008 92
Figure 43: Mexico Personal Hygiene Market Share: % Share, by Value, 2008 93
Figure 44: Forces Driving Competition in the Personal Hygiene Market in Mexico, 2008 94
Figure 45: Drivers of Buyer Power in the Personal Hygiene Market in Mexico, 2008 95
Figure 46: Drivers of Supplier Power in the Personal Hygiene Market in Mexico, 2008 96
Figure 47: Factors Influencing the Likelihood of New Entrants in the Personal Hygiene Market in Mexico, 2008 97
Figure 48: Factors Influencing the Threat of Substitutes in the Personal Hygiene Market in Mexico, 2008 98
Figure 49: Drivers of Degree of Rivalry in the Personal Hygiene Market in Mexico, 2008 99
Figure 50: Revenues & Profitability: The Procter & Gamble Company 103
Figure 51: Revenues & Profitability: Colgate-Palmolive Company 108
Figure 52: Revenues & Profitability: Unilever 111
Figure 53: Mexico Personal Hygiene Distribution: % Share, by Value, 2008 112
Figure 54: Mexico Personal Hygiene Market Value Forecast: $ million, 2008-2013 113
Figure 55: Mexico Personal Hygiene Market Volume Forecast: Units million, 2008-2013 114
Figure 56: Poland Personal Hygiene Market Value: $ million, 2004-2008 119
Figure 57: Poland Personal Hygiene Market Volume: Units million, 2004-2008 120
Figure 58: Poland Personal Hygiene Market Segmentation I: % Share, by Value, 2008 121
Figure 59: Poland Personal Hygiene Market Segmentation II: % Share, by Value, 2008 122
Figure 60: Poland Personal Hygiene Market Share: % Share, by Value, 2008 123
Figure 61: Forces Driving Competition in the Personal Hygiene Market in Poland, 2008 124
Figure 62: Drivers of Buyer Power in the Personal Hygiene Market in Poland, 2008 126
Figure 63: Drivers of Supplier Power in the Personal Hygiene Market in Poland, 2008 127
Figure 64: Factors Influencing the Likelihood of New Entrants in the Personal Hygiene Market in Poland, 2008 128
Figure 65: Factors Influencing the Threat of Substitutes in the Personal Hygiene Market in Poland, 2008 130
Figure 66: Drivers of Degree of Rivalry in the Personal Hygiene Market in Poland, 2008 131
Figure 67: Revenues & Profitability: Unilever 134
Figure 68: Revenues & Profitability: Colgate-Palmolive Company 138
Figure 69: Revenues & Profitability: Henkel AG & Co. KGaA 141
Figure 70: Poland Personal Hygiene Distribution: % Share, by Value, 2008 142
Figure 71: Poland Personal Hygiene Market Value Forecast: $ million, 2008-2013 143
Figure 72: Poland Personal Hygiene Market Volume Forecast: Units million, 2008-2013 144
Figure 73: South Africa Personal Hygiene Market Value: $ million, 2004-2008 148
Figure 74: South Africa Personal Hygiene Market Volume: Units million, 2004-2008 149
Figure 75: South Africa Personal Hygiene Market Segmentation: % Share, by Value, 2008 150
Figure 76: South Africa Personal Hygiene Market Share: % Share, by Value, 2008 151
Figure 77: Forces Driving Competition in the Personal Hygiene Market in South Africa, 2008 152
Figure 78: Drivers of Buyer Power in the Personal Hygiene Market in South Africa, 2008 153
Figure 79: Drivers of Supplier Power in the Personal Hygiene Market in South Africa, 2008 154
Figure 80: Factors Influencing the Likelihood of New Entrants in the Personal Hygiene Market in South Africa, 2008 155
Figure 81: Factors Influencing the Threat of Substitutes in the Personal Hygiene Market in South Africa, 2008 156
Figure 82: Drivers of Degree of Rivalry in the Personal Hygiene Market in South Africa, 2008 157
Figure 83: Revenues & Profitability: Unilever 160
Figure 84: Revenues & Profitability: Colgate-Palmolive Company 164
Figure 85: South Africa Personal Hygiene Distribution: % Share, by Value, 2008 167
Figure 86: South Africa Personal Hygiene Market Value Forecast: $ million, 2008-2013 168
Figure 87: South Africa Personal Hygiene Market Volume Forecast: Units million, 2008-2013 169
Figure 88: Taiwan Personal Hygiene Market Value: $ million, 2004-2008 174
Figure 89: Taiwan Personal Hygiene Market Volume: Units million, 2004-2008 175
Figure 90: Taiwan Personal Hygiene Market Segmentation I: % Share, by Value, 2008 176
Figure 91: Taiwan Personal Hygiene Market Segmentation II: % Share, by Value, 2008 177
Figure 92: Taiwan Personal Hygiene Market Share: % Share, by Value, 2008 178
Figure 93: Forces Driving Competition in the Personal Hygiene Market in Taiwan, 2008 179
Figure 94: Drivers of Buyer Power in the Personal Hygiene Market in Taiwan, 2008 180
Figure 95: Drivers of Supplier Power in the Personal Hygiene Market in Taiwan, 2008 181
Figure 96: Factors Influencing the Likelihood of New Entrants in the Personal Hygiene Market in Taiwan, 2008 182
Figure 97: Factors Influencing the Threat of Substitutes in the Personal Hygiene Market in Taiwan, 2008 183
Figure 98: Drivers of Degree of Rivalry in the Personal Hygiene Market in Taiwan, 2008 184
Figure 99: Revenues & Profitability: Unilever 187
Figure 100: Revenues & Profitability: The Procter & Gamble Company 191
Figure 101: Revenues & Profitability: Henkel AG & Co. KGaA 194
Figure 102: Taiwan Personal Hygiene Distribution: % Share, by Value, 2008 195
Figure 103: Taiwan Personal Hygiene Market Value Forecast: $ million, 2008-2013 196
Figure 104: Taiwan Personal Hygiene Market Volume Forecast: Units million, 2008-2013 197