Overview:

Brazil’s economy continues to grow rapidly and, with more evidence of a surge in IT spending in the coming years, outsourcing vendors with a base in the country are well placed to profit. In addition, there are many reasons to believe that Brazil could be a good foil for India as part of a global IT service delivery strategy.
 

SUMMARY
Impact
Ovum view
Key messages
MARKET SNAPSHOT
The Brazilian IT service market is set to grow
Functional split
Vertical analysis
Competitive snapshot
Overall
Global vendors
Local players
Rise of Indian vendors in Brazil?
BRAZIL – A CONTENDER FOR OFFSHORE IT SERVICES?
Opportunities and limitations
Brazil’s offshore snapshot
Hidden offshore delivery value exists in Brazil
Time zone harmony
Improving linguistic abilities
Stable inflation levels
Legacy knowledge in IT services
Growth in tech-savvy labor force
Multiple urban centers
Incentive programs
Red tape makes Brazil a tough sell
Exchange rate pressure
Crime and corruption
Union strength
Taxation levels and collection methods
Brazil’s IT service potential is linked to domestic market
Overall economic growth
Upgrade requirements to existing IT backbone
Vertical opportunities
Growth of the SME sector
RECOMMENDATIONS
Recommendations for vendors
Attack the domestic market ferociously
Develop domestic vertical strategies
Take advantage of all available incentives
Aggressive lobbying for a better investment climate
Brazil as part of a broad offshore strategy
Look for partnering opportunities for offshore delivery
APPENDIX
Further reading
Methodology

List of Tables
Table 1: Ranking of principal offshore clients using Brazil-delivered IT
Table 2: Brazilian time zone differences
Table 3: Forecast price level increases by country
Table 4: Brazil graduation rates 2002–2008
Table 5: Labor force comparison by city
Table 6: Table 6 Populations of the 15 largest cities in Brazil
Table 7: World Bank Ease of Doing Business rankings
Table 8: Corruption perception rankings 2009, Latam and BRIC
Table 9: Latam and BRIC corporate income tax rate 2009

List of Figures
Figure 1: Brazil IT market projection, 2006–2013
Figure 2: Brazil IT market functional split, 2006–2013
Figure 3: Brazil IT market vertical split
Figure 4: Brazil IT market split by vendor
Figure 5: Dollar/real shift, 2008–2010
Figure 6: Brazil GDP growth, 2008–2015
Figure 7: Brazil GDP per capita, 2008–2015