Overview:

The total water consumption of Beijing reached 3.48 billion cubic meters in 2007. Because of Olympic Games, the consumption increased by 1.2 billion cubic meters to 3.6 billion cubic meters in 2008. Of all, life-use water and agriculture-use water occupied large proportions, 42% and 35% respectively.

The total drinking water consumption of Beijing equaled 7.95 million tons in 2008. As for packaging modes, barreled water was more popular, and more than 50% of families bought water dispensers. Barreled water has become the major source of drinking water and reached 3,395,000 tons. Bottled water and tap water amounted to 2.075 million tons and 2.48 million tons.

According to the nature of water, drinking water can be divided into mineral water and pure water. In Beijing, mineral water occupies a larger share in bottled water market, while pure water accounts for a greater share in barreled water market. In sales price, barreled mineral water is more expensive than barreled pure water by RMB 2 on average, which is one of reasons for why consumers would like to choose barreled pure water. On the other hand, barreled pure water is more suitable for brewing a variety of beverage, such as tea and coffee, so pure water is more popular.
 

1 Introduction to China Packaged Drinking Water Market
1.1 Drinking Water Market Scale
1.2 Bottled Water Market
1.2.1 Brand Structure
1.2.2 Regional Pattern
1.2.3 Competition
1.3 Barreled Water Market
1.3.1 Status Quo
1.3.2 Development Trend
1.4 Packaged Drinking Water Enterprises
1.4.1 Scale
1.4.2 Type
1.4.3 Comparison of Chinese Enterprises with Foreign Peers
2 Beijing Drinking Water Market
2.1 Industry Policy of 2010
2.1.1 Industry-related Policies
2.1.2 Industry Standards
2.1.3 Industry Management Policy
2.1.4 Access Qualifications for Pure Water Plants
2.2 Technology
2.2.1 Processing Technology
2.2.2 Technology Development
3 Supply and Demand of Beijing Packaged Drinking Water Market
3.1 Drinking Water Supply and Demand
3.1.1 Supply
3.1.2 Consumption
3.2 Bottled Water Market
3.2.1 Supply and Demand
3.2.2 Characteristics and Influencing Factors
3.3 Barreled Water Market
3.3.1 Supply and Demand
3.3.2 Influencing Factors
3.4 Consumers
3.4.1 Offices
3.4.2 Families
3.4.3 Other Commercial Facilities
4 Competition in Beijing Packaged Drinking Water Market
4.1 Competition in Barreled Water Market
4.1.1 Participants
4.1.2 Market Shares of Various Brands
4.1.3 Sales Channels of Various Brands
4.2 Competition in Bottled Water Market
4.2.1 Participants
4.2.2 Market Shares of Various Brands
4.2.3 Sales Channels of Various Brands
5 Introduction to Related Industries
5.1 Water Purifier
5.1.1 Market Scale
5.1.2 Characteristics
5.2 Water Dispenser
5.2.1 Market Scale
5.2.2 Price
5.3 Beverage
6 Investment
6.1 Key Elements
6.1.1 Capital
6.1.2 Equipment
6.1.3 Channel Construction
6.2 Problems
6.2.1 Problems of Beijing Barreled Water Market
6.2.2 Problems of Beijing Bottled Water Market
6.3 Investment Opportunities
6.3.1 Investment Opportunities in Barreled Water Market
6.3.2 Investment Opportunities in Bottled Water Market
6.3.3 Brand Promotion
6.3.4 Operating Cost
6.5 Profit
6.5.1 Profit of Barreled Water
6.5.2 Profit of Bottled Water
6.6 Investment Risk
6.6.1 Industry Risk
6.6.2 Competition Risk
6.6.3 Brand Risk
6.6.4 Substitute Risk
6.6.5 Other Risks
6.7 Proposals

Selected Charts

"Output of Drinking Water in China, 2000-2008
Growth Rate of Drinking Water in China, 2000-2008
Ratio of Drinking Water against Soft Drinks in China, 1999-2008
Bottled Water Brands Chosen by Consumers in China
Ranking of Water Beverage Brands Concerned by Netcitizens, 2008
Top 10 Bottled (Barreled) Drinking Water Enterprises in China, 2007
Top 10 Bottled (Barreled) Drinking Water Enterprises in China, 2008
Top 10 Mineral Water/Drinking Water/Pure Water Brands in China, 2007-2008
Barreled Water Brands in China
Main Economic Indicators by Scale of Enterprises, Jan-Nov 2007
Main Economic Indicators by Scale of Enterprises, Jan-Nov 2007 (%)
Main Economic Indicators by Type of Enterprises, Jan-Nov 2007
Number of Enterprises by Type, Jan-Nov 2008
Total Assets of Enterprises by Type, Jan-Nov 2008
Sales Income of Enterprises by Type, Jan-Nov 2008
Total Profit of Enterprises by Type, Jan-Nov 2008
Loss of Drinking Water Enterprises, Jan-Nov 2008
Consumption of Water Resources in Beijing, 2008
Consumption of Drinking Water by Type in Beijing, 2008
Consumption of Pure Water and Mineral Water in Beijing Barreled Water Market, 2008
Demand for Bottled Water in Beijing, 2002-2008
Consumption of Bottled Water in Beijing's Major Locations, 2008
Consumers' Preference in Beverage in Winter and Summer
Consumers' Preference in Drinking Water
Factors Influencing Consumers to Buy Bottled Water
Channels for Consumers to Buy Bottled Water
Sales Forecast of Bottled Water in Beijing
Demand for Barreled Water in Beijing, 2002-2008
Consumption of Barreled Water in Beijing's Major Locations, 2008
Reasons for Families' not Buying Barreled Mineral Water/Pure Water
Health-Care Functions of Barreled Water
Families' Monthly Budget for Pure Water
Key Factors for Consumers to Buy Barreled Water
Sales Forecast of Barreled Water in Beijing
Consumption of Drinking Water in Beijing Office Buildings, 2002-2008
Consumption of Barreled Water in Beijing Office Buildings, 2002-2008
Forecast for Consumption of Drinking Water in Beijing Office Buildings
Consumption of Barreled Water in Beijing Office Buildings, 2009-2011
Consumption of Drinking Water in Beijing Families, 2002-2008
Consumption of Barreled Water in Beijing Families, 2002-2008
Forecast for Consumption of Drinking Water in Beijing Families
Consumption of Barreled Water in Beijing Families, 2009-2011
Consumption of Drinking Water in Beijing Commercial Facilities, 2002-2008
Consumption of Barreled Water in Beijing Commercial Facilities, 2002-2008
Forecast for Consumption of Drinking Water in Beijing Commercial Facilities
Consumption of Barreled Water in Beijing Commercial Facilities, 2009-2011
Competitiveness Ranking of Barreled Water Brands
Market Shares of Barreled Water Brands in Beijing, 2008
Sales Channels of Barreled Water Brands
Competitiveness Ranking of Bottled Water Brands
Comparison of Brand Loyalty
Market Shares of Bottled Water Brands in Beijing, 2008
Sales Channels of Bottled Water, 2008
Consumption of Water Purifiers in Beijing, 2005-2008
Beijing Retail Market of Water Purification Equipment
Sales Volume of Water Dispensers in Beijing, 2005-2008
Market Shares of Major Water Dispenser Brands in Beijing
Prices of Water Dispensers in Beijing, March 2009
Consumption of Various Types of Beverage in Beijing, 2005-2008
Market Shares of Beverage Brands in Beijing
Investment Structure of Barreled Water
Investment Cost of Barreled Water
International Prices of Crude Oil, 2005-2008
Profit of Bottled Water in Beijing, 2005-2008
Price of Barreled Water in Beijing, 2005-2008